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Michaels’ Camp Creatology: Driving Customer Loyalty with Creativity and Convenience

Retail TouchPoints

Parents and caregivers are always on the lookout for activities to keep their kids engaged during the summer months, and Michaels has tapped into this need — and not coincidentally, creating new opportunities to build customer loyalty — through Camp Creatology.

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Email, SMS, and push marketing for ecommerce in 2023

Omnisend

Food & Drink emails were so effective that they converted at more than double—with Hobbies & Leisure not far behind: This changes when we consider other statistics, though. But both Hobbies & Leisure and Pet Supplies disappear completely. And, of course, the big factor is human behavior.

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4 Strategies for Picture-Perfect Product Drops

ESW

These events can lead to a frenzy, with customers lining up at brick and mortar stores and rushing to websites to secure the coveted product. Benefits of Product Drops When executed properly, product drops act as a powerful marketing and DTC strategy that drives sales, builds customer loyalty and helps brands maintain a competitive edge.

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The Empowered Marketer: Brian Lim of The Emazing Group

Optimizely

If you’ve ever dreamed of turning your favorite hobby or passion project into a full-time job, you’re not alone. Brian’s hobby quickly turned into a business when he started selling custom LED gloving lights through Emazing Lights. How do you build customer loyalty and kind of fight back against Amazon if you can?

Marketing 150
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Coresight Webinar: Why PVH, Orvis and Tractor Supply are Rethinking Post-Pandemic Supply Chains

Retail TouchPoints

Coresight Research and Blue Yonder took a look at what building a better infrastructure will mean for supply chains going forward during the Supporting the Customer Journey: Localization for Speed to Market & Flexibility webinar, which examined the findings of a survey of both retailers and shoppers.

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Top 5 China Ecommerce trends to watch in 2023

365 Retail

This new wave of outdoor enthusiasts is set to take their hobbies with them into 2023. Burberry, for example, created a private digital salon for coat shopping on Tmall Luxury Pavilion, Alibaba’s luxury marketplace. Outdoor gear and camping sales also doubled in March 2022 compared to the previous year.

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The Little Guide to Customer Service for Ecommerce: How to Win in Every Channel

SellBrite

In ecommerce, you live and die by what your customers and prospective customers believe to be true about you. A series of consistently bad customer experiences can put your company on a downward spiral that most business owners find incredibly difficult to escape from. Understand the Power of Customer Service.

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