Why Retailers’ Data Privacy Policies are the New Customer Experience
Retail TouchPoints
JANUARY 19, 2022
Brands have always focused on personal touches and customization for consumers, yet a recent eMarketer report found growing concerns around data privacy, with nearly nine out of 10 consumers saying it’s important to them. And brands beware: CCPA’s noncompliance penalties are steep and could cost a retailer as much as $5-$10 billion.
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