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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. How to cost effectively leverage video game influencers in order to get access to existing player audiences. Clever ways to approach digital advertising in your game marketing. They were actually aggregate helpful, right?

Games 179
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TikTok Shop Officially Debuts in the U.S.

Retail TouchPoints

TikTok Shop will now bring shoppable videos and livestreams directly to For You feeds across the country, and give brands, merchants and creators the tools to sell directly through shoppable content on the TikTok app.” reads the company announcement. Previously, TikTok had only shared the availability of FBT in the U.K. ;

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Klarna Sets Sights on ‘Powering Ecommerce’ with New Suite of Shopping Solutions

Retail TouchPoints

New offerings include search and price comparison functionalities , shoppable videos , a creator platform to connect influencers and brands, and upgraded CO2 and charitable donation features. . Shoppable Video. All products featured can be purchased directly from the videos.

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How to Sell Videos Online: Essential Best Practices and Tips

Ecommerce Platforms

From YouTube to video on demand (VOD) stores, it's clear that video content has a foothold in the worlds of learning, entertainment, and ecommerce, considering many creators make solid incomes selling tutorials on topics like photography, business, and even unique areas like gardening, romance, and fingernail art.

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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

The Diversification of the Customer Journey Further highlighting the need for brands to take an always-on, conversational approach to their outreach (as opposed to the timed, tactical messaging of the past) is another staggering stat from the Infillion report — that consumers are influenced by 11 touch points on average before they make a purchase.

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The Evolution of Ecommerce for Considered Purchases

Retail TouchPoints

These “considered purchases” require highly personal consultations, where customers are looking for advice and guidance before committing to a purchase. Retailers know that the way to close these sales is to provide the customer with a high-touch, personalized and informative experience that is responsive to their every question or concern.

eCommerce 292
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Best Customer Service Software

Kissmetrics

When your human team has trouble managing your customer service needs with sticky notes and cluttered inboxes, you need a new solution. Customer service software lets you keep all of your tasks in the right baskets without losing track of anything. It also boosts your customer satisfaction and lightens your agents’ load.

Live Chat 239