Retail TouchPoints

MAY 26, 2021

At this point, if you’re not using content personalization to engage your customers, your brand is in the minority. Now, video tech has advanced far enough to offer the relevancy and connection that customers have come to expect. . Let’s Talk Facts: Personalized Videos Benefit your Marketing Strategies.

B2B 174

B2B Events Recommendation Marketing 174

Kissmetrics

JANUARY 26, 2021

Video is a powerful marketing tool—it can drive traffic, leads, and (most importantly) revenue. In fact, 78% of video marketers say video directly increases sales. There are currently two ways to place videos on your landing pages or website—link or embed videos. What Does It Mean to Embed a Video?

SEO 259

SEO Blog Improvements Channel 259

Retail TouchPoints

NOVEMBER 26, 2021

One of the most significant trends over the past several years has been the adoption of cloud-based services, spearheaded mainly by an increasing number of IoT and video solutions being deployed in the retail market. Get More: Elevating the Customer Experience. Securing and capturing camera and sensor data is only the first step.

Retail 257

Retail Operations Customer Experience Technology 257

Kissmetrics

JUNE 1, 2021

If you’re looking for YouTube video ideas to make an impact on YouTube or other platforms, you’re in the right place. Videos are a powerful tool for marketing and advertising, but unfortunately, there’s no secret formula for being successful with videos. 20 Great YouTube Video Ideas. Explainer Videos.

Webinar 317

Webinar Travel Games Article 317

Kissmetrics

SEPTEMBER 9, 2020

However, one type of SEO that still is underutilized is VSEO: video search engine optimization. Although a lot of brands are incorporating video content into their overall online marketing strategies, most SEOs don’t place a high priority on it. It’s the same with video content. Build Links/Generate Social Shares.

SEO 302

SEO Definition Other Presentation 302

Retail TouchPoints

JULY 29, 2022

Finding the right partner is a good opening strategy for cross-border launches, and Tmall is the top retailer of choice for Chinese cross-border customers. This is where video and multiple product shots become important. There are a lot more live videos and livestreaming.”. Amazon is very quick in, quick out,” said Gai.

Mobile 245

Mobile Consumer eCommerce Games 245

lateshipment

JANUARY 23, 2023

The challenge is to not only attract customers but be able to make them repeat purchases from the store. However, one medium that has been at the forefront as a marketing tool in the current year seems to be video advertising. Along with tutorials, it is also helpful to have videos that highlight the main features of the product.

eCommerce 130

eCommerce Social Media Events Other 130

lateshipment

APRIL 17, 2020

Video email marketing is an efficient way to engage your users on a personal, individual level, and yet so many retail businesses don’t make the most of this email marketing strategy. The trick with video email marketing is not relying on traditional marketing approaches. So what is it that businesses are getting wrong? Be Concise.

Marketing 245

Marketing Shipping Costs Retail Social Media 245

Kissmetrics

SEPTEMBER 14, 2021

If you follow video marketing trends, you might have noticed an increase in animated videos starring anime-style avatars. VTubers (short for virtual YouTubers) are content creators who use animated avatars and stop motion graphics in their videos, rather than their physical likeness. What Are VTubers? What Do VTubers Do?

Games 231

Games Social Media Channel Marketing 231

Retail TouchPoints

APRIL 8, 2024

CVS Health has made a concerted effort to connect the feedback it collects — the good, the bad and the ugly — with its own associates, executives and the customers themselves. The effort was spearheaded with a six -week, multi-pronged initiative designed to remind associates of the importance of customer feedback that led to a 3.5X

Customer 212

Customer Customer Experience Improvements Consumer 212

Kissmetrics

DECEMBER 9, 2020

Every great site has a powerful customer testimonial page. It’s formed by compelling quotes from current customers that make a product or service seem like such an obviously good idea, anyone would sign up. In fact, 92% of customers report they read online reviews before making a purchase decision. Ask for YouTube Video Reviews.

Customer 301

Customer Merchant Services Recommendation Channel 301

Ecommerce Platforms

OCTOBER 11, 2021

From YouTube to video on demand (VOD) stores, it's clear that video content has a foothold in the worlds of learning, entertainment, and ecommerce, considering many creators make solid incomes selling tutorials on topics like photography, business, and even unique areas like gardening, romance, and fingernail art.

Payment Services 210

Payment Services Payments Subscription Beauty and Health 210

Groove

JANUARY 19, 2022

Improving customer experience is a focal point for many online businesses. As the demand for frictionless shopping increases and consumer shopping habits constantly change, merchants must optimize their stores to accommodate shoppers at each stage of the eCommerce customer journey. What Is The eCommerce Customer Journey?

eCommerce 370

eCommerce Merchant Services Customer Payment Services 370

Groove

AUGUST 11, 2020

When it comes to eCommerce, a paid search strategy is a great way to reach customers who are actively searching for products like yours. Reach high-intent customers by narrowing your potential audience to reach the people who are most like your core customer base. Paid Search Strategy: 4 Tips. Conduct A Competitive Audit.

Customer 368

Customer PPC Shopping Carts Recommendation 368

Retail TouchPoints

DECEMBER 14, 2023

The virtual sessions take approximately 15 minutes; customers can choose whether to have a video consultation or text chat. ” The new service is part of Sally Beauty’s larger effort to enhance its customer-centricity with an expanded services ecosystem.

Shopping Carts 242

Shopping Carts Recommendation Consumer Customer 242

RetailWire

MAY 31, 2022

Jones Road Beauty is paying customers like Addie Neri to post videos about its products on TikTok. Neri uses Bounty, an app that allows shoppers to make money posting product review and recommendations.

Customer 59

Customer Recommendation Article 59

Ecommerce Platforms

AUGUST 11, 2022

The best OTT platforms offer a fantastic way for companies to share video content with fans and build an engaged online community. With an OTT platform, content creators can build online hubs for their videos, monetize their work in a range of different ways, and explore the benefits of both live streaming and video on demand.

Payments 104

Payments Multi-channel Payment Services Subscription 104

Forrester eCommerce

NOVEMBER 25, 2019

But it’s never too late to show some appreciation for your most loyal customers. Watch the video below for three of my recommendations. The holiday season is in full swing for retailers and shoppers alike. Campaigns are locked, loaded, and going live. Spoiler alert: […].

Customer 248

Customer Recommendation Blog Retail 248

RetailMinded

MARCH 29, 2024

Videos have lots of potential for reaching a large audience. However, many will agree that videos are difficult work, and some may not even know where to begin. Videos need time and commitment, but sometimes, you might not have enough time to put in the work. That’s why video automation tools were created.

Marketing 52

Marketing Retail SEO Article 52

Retail TouchPoints

APRIL 24, 2023

Shopping Creator Recommendations In-Store With creators helping to close the gap between brands and customers, creator-guided shopping will influence consumers through all aspects of their discovery journey — including in-store. Let’s take a look at what retailers need to consider when reaching Gen Z and millennial shoppers.

Social Media 272

Social Media Electronics Accessories Clothing 272

Groove

OCTOBER 4, 2023

In the realm of digital marketing, email continues to be a potent and influential channel for engaging with audiences, fostering customer relationships, and driving business growth. Each tool brings its own unique set of features, including AI-driven content recommendations, automated A/B testing, and smart campaign optimization.

Merchant Services 367

Merchant Services eCommerce Marketing Recommendation 367

Retail TouchPoints

FEBRUARY 2, 2024

Tapping into Gen AI to Improve Online Shopping Trained on Amazon’s product catalog as well as information from across the web, Rufus can answer customer questions on a variety of shopping needs and products, provide comparisons and make recommendations, all within a conversational context. customers in the Amazon mobile app.

Mobile 253

Mobile Recommendation Technology Customer Experience 253

Retail TouchPoints

AUGUST 7, 2023

The service, which debuted in November 2022, now provides message-based consultations in 34 states and video visits nationwide. Depending on the state where they’re located, customers can connect via messaging or video call without requiring an appointment or insurance coverage.

Shipping Costs 225

Shipping Costs Subscription Shipping Mobile 225

lateshipment

APRIL 6, 2023

Customers have the choice to begin their journey online and end up in physical stores, or vice versa, thanks to Google Lens and other tools. Businesses must provide the best value proposition, convenience, loyalty programmes, and other services in order to meet customers’ expectations in 2023 and get repeat customers.

eCommerce 130

eCommerce Customer Payment Services Shipping Costs 130

Wiser

NOVEMBER 1, 2023

Unfortunately, when it comes to eCommerce, it’s not uncommon for potential customers to leave a retailer’s site without actually making a purchase. This technique utilizes technology to deliver personalized ads that specifically target potential customers, gently reminding them of the products they have already shown interest in.

Customer 146

Customer Customer Retention Shopping Carts Conversion Optimization 146

Retail TouchPoints

JANUARY 4, 2023

For customers, product selection has gone up while prices have gone down , and convenience has become king. But businesses are discovering that digital tools can provide customers with a new way to provide a personalized and engaging shopping experience. By using high-quality images and videos of products, customers are drawn closer.

eCommerce 273

eCommerce Omnichannel Comparison Shopping Recommendation 273

Retail TouchPoints

OCTOBER 19, 2023

Consult-a-Friend on Amazon Purchases Recommendations from friends and family are among the most trusted sources of feedback for shoppers anywhere, and that’s no different on Amazon. Consult-a-Friend is currently being tested with select Amazon customers in the U.S., customers on the Amazon shopping app on iOS and Android.

Social Media 262

Social Media Electronics Apparel Recommendation 262

Retail TouchPoints

SEPTEMBER 12, 2023

TikTok Shop will now bring shoppable videos and livestreams directly to For You feeds across the country, and give brands, merchants and creators the tools to sell directly through shoppable content on the TikTok app.” reads the company announcement. Previously, TikTok had only shared the availability of FBT in the U.K. ;

Merchant Services 262

Merchant Services Payment Services Multi-channel Shopify 262

Groove

FEBRUARY 18, 2024

You also need savvy Shopify marketing strategies to ensure potential customers can find and navigate your store. That said, email marketing is a very useful way to foster relationships with Shopify customers, advertise key products, and keep audiences engaged. After all, even the best products don’t sell themselves.

Shopify 386

Shopify Marketing Social Media SEO 386

Retail TouchPoints

APRIL 25, 2023

Customer Tools Enable Greater Discovery Customer-facing additions include the new discovery shopping feed, powered by Klarna’s in-house AI recommendation engine. The feed was designed to give shoppers highly personalized recommendations to make it easier to find items relevant to their needs.

Payment Services 286

Payment Services Social Media Recommendation Consumer 286

Groove

FEBRUARY 24, 2021

Marketing technology must be integrated with a CRM so that both sales and marketing teams can see what the other is doing (and more importantly, what the customer is doing!). I hope these three sales process steps help you turn more prospects into customers! First, ensure that your sales and marketing are properly aligned.

Customer 345

Customer Technology Information Marketing 345

Retail TouchPoints

MAY 8, 2023

By utilizing user data from inactive users, retailers can create advertising campaigns that are personalized and incentivized to bridge key user abandonment stages and bring customers back to use their app. In 2023, the trend is for vertical videos on Instagram Reels, TikTok, and YouTube Shorts.

Marketing 311

Marketing Technology Social Media Recommendation 311

Retail TouchPoints

APRIL 12, 2024

The customized Your Local Running Drop newsletters will provide information on local trails and events, educational content and more. Brooks Running has joined forces with Outside Interactive , a creator of outdoor content, services and experiences, to bring local, personalized content to runners and outdoor enthusiasts across the country.

Outdoor 147

Outdoor Events Supplies Recommendation 147

Groove

FEBRUARY 2, 2022

What Is Customer Acquisition? When analyzing customer acquisition vs retention , it’s important to distinguish between the two. First, we have customer acquisition which involves all of the steps that an eCommerce or brick and mortar business takes to attract new customers and convince them to purchase. Con: The cost.

Customer 150

Customer Customer Retention Merchant Services PPC 150

GetElastic

SEPTEMBER 15, 2021

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Additionally, 82% of B2B marketers prioritize lead generation, while 43% focus on customer retention.

B2B 146

B2B eCommerce Customer SEO 146

lateshipment

SEPTEMBER 4, 2020

While your company’s products and sales efforts will ultimately be most directly responsible for generating and maintaining business, the on-site experience you provide also plays a key role in attracting and intriguing customers. Here's What You Need to Do to Piece Together a Better On-Site eCommerce Customer Experience.

Customer Experience 219

Customer Experience Improvements eCommerce Customer 219

BigCommerce

APRIL 6, 2017

88% of consumers trust online reviews as much as personal recommendations. All of those stats are net positive for online businesses in terms of earning a customer’s cash. They can also drive traffic by increasing SEO and up-sell and cross-sell additional products to both existing and potential customer cohorts. Social Media.

Customer 418

Customer BigCommerce Beauty and Health SEO 418