article thumbnail

Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Research finds that customer experience is the number one factor driving ecommerce brand loyalty , even more so than price and product selection. There are lots of ways brands can create experiences for their customers, and one of the best ways is to mold that experience to a shopper’s busy, on-the-go life.

article thumbnail

Marketing Reset: How to Reach Customers Without Third-Party Cookies

Retail TouchPoints

Full-fledged fingerprinting around the internet is depreciating, and marketers and customers alike will soon notice, particularly in the retail and ecommerce space. With today’s emphasis on privacy, third-party cookie deprecation will inevitably impact your brand, marketing strategy and customers. Fortunately, this is easy to quantify.

Marketing 286
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Move Past Hype to Focus on Value with AI Implementations in the POS Space

Retail TouchPoints

AI fuels imagination, leading to a flood of ideas of how to enhance customer experiences, automate tasks and gain an edge in the market. Cameras, sensors, and other data collection devices can capture information on where people congregate in stores and the displays that capture their attention.

POS 323
article thumbnail

Unlocking Commerce: The Win-Win of Dynamic Currency Conversion

Retail TouchPoints

DCC is an optional service offered at the point of sale, allowing customers to view the cost of their purchases in their home currency. Consumers, on the other hand, should compare rates at the point of sale with those provided by their card issuer to ensure they are getting a good deal.

article thumbnail

How to Accept Bitcoin and Other Crypto Payments On Your Website

Kissmetrics

Should you accept Bitcoin and other crypto payments on your website? It’s confusing, and when you don’t fully understand the intricacies of how crypto works (which few of us do—and if your customers don’t use it, why bother?), When you do this, sales are likely to start flowing. Should You Accept Bitcoin on Your Site?

article thumbnail

How Does a POS System Work? 5 Common Point of Sale Questions

Korona

A point of sale system used to be a cash register that simply took account of the sales of the day and organized the bills into sections. The current main function of point of sale systems remains the same. – Point of Sale Components. Which Point of Sale Product Is Best For Your Business?

article thumbnail

BuyBuy Baby to Reopen in Time for the Holidays

Retail TouchPoints

The stores will feature a curated assortment of baby and maternal wellness brands as part of a reimagined retail experience that aims to “capture the essence of quality, convenience and the personal touch that customers have come to expect from BuyBuy Baby,” said the company in a statement. A New Era of Baby Retail?