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What to Consider When Incorporating AI into Your Retail Business

Retail TouchPoints

When contemplating whether and how to incorporate AI into their business, retailers should consider the following: Privacy concerns. These types of uses should be carefully implemented to ensure compliance with relevant privacy laws. Anna Stacey is an Associate in the firm’s Technology Transactions and Privacy practice.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. But make no mistake, the return to “traditional” media by no means has to be boring.

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Retailers: What to Consider as You Offer Virtual Try-On Features

Retail TouchPoints

How Can Businesses Bring Virtual Try-Ons to Their Customers? Virtual try-on technology introduces important privacy obligations. What is clear is that the Illinois Biometric Information Privacy Act, or “BIPA,” introduces real risks of litigation. Keep customer data safe. What to Look Out For.

Retail 233
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What is Geofencing Marketing?

Kissmetrics

Consider this geotargeted Uber ad for arriving tourists: Geotargeted ads may be useful when you want to: Boost foot traffic: Brands can send mobile ads, coupons, or notifications to attract customers to their brick-and-mortar locations. Many would also enjoy visiting outdoor pop-up shops as they wander. Boost Brand Awareness.

Marketing 315
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6 Success Factors For Marketing Measurement

RTP blog

B2C), the types of media you buy, the owned marketing you employ, the reach of your plans, your market penetration and customer visit frequency. Alternatively, a large convenience store chain buying outdoor media will have different measurement needs. Does that make sense for your customer base? Privacy a.

Marketing 195
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O2 Business launches new AI technology to improve customer experiences in stores

365 Retail

O2 Business has launched Spatial Insights, a new technology that uses video analytics and Artificial Intelligence to provide a slick and efficient experience for customers in retail stores and other public spaces. Spatial Insights captures privacy-protected analytics from existing CCTV cameras, without the use of facial recognition.

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DTC Brands Forge Unique Paths to Growth

Retail TouchPoints

After all, there are so many channels and touch points available that can help brands acquire new customers, test new markets and expand their reach. So DTC brands need to determine what their audience/customer expansion options would be once they get started. Using Data to Unlock Expansion Opportunities.