Retail TouchPoints

JANUARY 9, 2024

15, 2024, when Christopher Metz, who most recently served as CEO of Vista Outdoor Inc., In addition to plummeting DTC sales, Solo Brands was spending a substantial amount of money on brand awareness campaigns designed to drive customer acquisition. will take over. This was a long-term trend, with Q3 2023 direct sales also falling 11.6%

Outdoor 259

Outdoor Sporting Goods Consumer Channel 259

Retail TouchPoints

AUGUST 4, 2023

The outdoor goods retailer also will add Dillard’s and Moosejaw to its key U.S. Our omnichannel growth strategy continues to be an effective framework for our business, ensuring we’re able to meet customers where they are through a unique mix of channels and locations,” said Stephen Smith, President and CEO of L.L.Bean in a statement.

Specialty Retailers 243

Specialty Retailers Omnichannel Outdoor eCommerce Platforms 243

Retail TouchPoints

APRIL 4, 2024

To date, the Beauty (Re)Purposed program, which launched in May 2023 and allows customers to give hard-to-recycle beauty packaging a second life, has collected more than 10,860 pounds of material, the equivalent of approximately 217,220 lipstick tubes.

Outdoor 196

Outdoor Fashion Events Fulfillment 196

Retail TouchPoints

AUGUST 3, 2020

Stitch Fix, Warby Parker and others became beacons for established brands, including Coca-Cola, to invest in DTC sales channels. Outdoor Voices, Fabletics and Alo are just a few of the DTC brands in the space, vying against established, deep-pocketed, omnichannel leaders, such as lululemon and Nike.

Outdoor 298

Outdoor Retail Beauty and Health Travel 298

365 Retail

APRIL 3, 2024

Retailers envisioning a seamless, magical customer experience must recognise that AI’s effectiveness depends on high-quality underlying data. Say I’m a customer of a general sports apparel and outdoor store, and I’m planning for my upcoming annual winter ski trip.

Customer 74

Customer Outdoor Customer Data Customer Experience 74

Optimizely

FEBRUARY 28, 2020

The list of athleisure brands is lengthy and constantly growing, with names like Outdoor Voices, Lululemon, and Athleta leading the pack (among many, many others). Here at Zaius, we’ve been following Outdoor Voices’ journey for quite a while. use #doingthings when they’re sporting Outdoor Voices apparel. they’re so great.

Outdoor 195

Outdoor Customer Experience Social Media Clothing 195

Sailthru

JULY 9, 2018

For such a massive sporting and outdoor retailer, REI’s flagship store is in an interesting place. And yet, REI still manages to get customers in an outdoor state of mind immediately, foreshadowing an exceptional in-store experience. Unlike the typical apparel retailer, sporting and outdoor retailers are lifestyle brands.

Outdoor 87

Outdoor Apparel Customer Events 87

Retail TouchPoints

DECEMBER 20, 2022

Designer Brands has acquired Topo Athletic in a transaction that allows the DSW parent company to gain a foothold in the premium athletic and outdoor footwear categories. “Tony Post’s visionary leadership reminds us why the best athletic shoes must deliver a better experience, so our customers become passionate about our brands.”.

Specialty Retailers 162

Specialty Retailers Outdoor Management Channel 162

Retail TouchPoints

DECEMBER 3, 2021

The outdoors retailer also has promoted Kelley Hall to EVP and CFO, and named Vivienne Long to SVP and Chief Marketing Officer. He will be tasked with uniting the co-op’s retail and ecommerce channels to help REI build a seamless omnichannel experience for its customers and members. Cameron Janes.

Outdoor 218

Outdoor Omnichannel Supplies Channel 218

ESW

APRIL 24, 2024

LONDON – April 9 – Performance outdoor apparel brand KUIU has extended its global Direct To Consumer (DTC) and marketing reach into 37 international markets in partnership with ESW , the world’s leading DTC ecommerce company.

Payment Services 78

Payment Services Outdoor Payments Apparel 78

Retail TouchPoints

SEPTEMBER 15, 2021

EPAM Continuum, a global innovation design firm that specializes in customer experience design, recently unveiled the concept of “Blend Space” to illustrate how experiential flow and physical-digital touch points can meet a range of needs and shopping “modes.” There’s a great outdoor retail center in Long Beach, Calif.

Outdoor 229

Outdoor Omnichannel Vend Multi-channel 229

RETAIL MANAGEMENT SOFTWARE

MARCH 26, 2024

With strategic planning and a keen understanding of retail sales seasonality trends, retailers can leverage the energy of springtime to attract customers and boost sales. Showcase items that are in high demand during springtime, such as gardening supplies, outdoor furniture, spring fashion trends, seasonal foods, and wellness products.

Retail 77

Retail Outdoor Omnichannel Presentation 77

Dynamic Action

JULY 23, 2021

Introducing DynamicRecipes [Customer]. Equipping retailers with AI driven automation to cultivate and retain their most profitable customers across their Email, CDP, and Display Targeting systems and partners. The rise of retail data platforms has provided unprecedente d access to customer purchase and activity data. Tweet this.

Customer 62

Customer Multi-channel Outdoor Channel 62

Groove

MAY 19, 2023

This information is then displayed to potential customers across Google's platforms. For instance, when a customer searches for "handcrafted leather shoes," your products may appear in the Google Shopping tab, providing you with additional exposure. For example, suppose you run a B2B company supplying laboratory equipment.

Merchant Services 370

Merchant Services eCommerce Shipping Costs Information 370

Retail TouchPoints

JULY 7, 2021

“Bloomie’s has always been a term of affection from our loyal customers,” said Tony Spring, CEO of Bloomingdale’s in a statement. metro area community for decades, and we are excited to welcome new and longtime customers to Bloomie’s to be the first to shop this fresh and casual experience.”. We’ve been part of the Washington, D.C.,

Jewelry 257

Jewelry Outdoor Accessories Fashion 257

Retail TouchPoints

MAY 17, 2022

Zaccariello noted that physical stores not only remain important sales channels, they also provide opportunities to deliver vital connections to and among customers. We worked with the local team to understand what is going to work for this young customer in Shanghai.

Games 246

Games Outdoor Definition Events 246

Retail TouchPoints

AUGUST 15, 2023

In 2017, Polywood had a great product sustainability story (its outdoor furniture is made from 100% recycled plastic and comes with a 20-year guarantee) and a solid launching pad for direct-to-consumer sales (a 27 -year history of selling through big box, home improvement and specialty patio stores).

Merchant Services 171

Merchant Services Payment Services Customer Experience Outdoor 171

Kissmetrics

MARCH 22, 2018

Stitch Labs is a purpose-built inventory management software to help brands improve customer experience and scale efficiency. When we talk about the future of retail, industry news is abuzz with the idea of brands creating experiences for their customers. Instead, they often put all of their eggs in the new customer acquisition basket.

Customer Experience 279

Customer Experience Customer Shipping Costs Gifts 279

BigCommerce

AUGUST 29, 2017

Now, if the product you’re promoting is higher-consideration and you are primarily looking to bring customers into the top of your sales funnel, or just trying to get customers to look at you slightly differently than your competitor, dedicated content is a great addition to direct response ads. 23andMe’s YouTube Influencer Campaign.

Marketing 417

Marketing Customer BigCommerce Other 417

retailnext

MARCH 10, 2020

As a retail store owner or manager, you’re always looking for the best way to get new shoppers into your store and keep existing customers coming back for more. It’s tempting to try a little bit of every marketing method and hope that something, somewhere, will bring in more customers. Identifying Your Target Audience. Family status?

Channel 64

Channel Small Business Retail Social Media Marketing 64

Retail TouchPoints

AUGUST 17, 2021

Nike has been building on its own success with the Nike Live store concept , part of the activewear giant’s ongoing effort to focus on growth via its own channels. The strength of the activewear is reflected in retailer financial results: lululemon topped Q1 expectations with 88% revenue growth compared to Q1 2020 and net revenue of $1.2

Apparel 281

Apparel Fashion Outdoor Clothing 281

OrderDynamics

MAY 29, 2018

What is Omni-channel Brand Intimacy? Also, in a retail context, their four forms model inspires the question of whether omni-channel brand intimacy exists. In all four, there are examples of omni-channel brand intimacy. What is exciting about this is the notion that omni-channel retailing isn’t just about a transaction.

Channel 50

Channel Social Media eCommerce Outdoor 50

Wiser

NOVEMBER 16, 2023

Thus, businesses can anticipate market trends, tailor their own promotional activities accordingly, and ensure they consistently provide value for their customers. Here are some examples of how that has been accomplished already by Wiser’s customers: No.

Electronics 148

Electronics Outdoor Payments Payment Services 148

Kissmetrics

MARCH 3, 2021

Consider this geotargeted Uber ad for arriving tourists: Geotargeted ads may be useful when you want to: Boost foot traffic: Brands can send mobile ads, coupons, or notifications to attract customers to their brick-and-mortar locations. Many would also enjoy visiting outdoor pop-up shops as they wander. Boost Brand Awareness.

Marketing 315

Marketing Outdoor Consumer Mobile 315

Retail TouchPoints

JULY 12, 2021

The aim was to reach more consumers — particularly younger ones — even if that meant going outside Party City’s owned channels, said Vishwas Bharadwaj, the company’s VP of Marketplaces. We like to see customers sell their catalog in multiple places, that way they still have backup.”. Meeting Consumers ‘Where They Are’.

Omnichannel 290

Omnichannel Channel Consumer Outdoor 290

Retail TouchPoints

JANUARY 4, 2021

“Our goal in opening On NYC is to provide new and existing members of our community a way to interact with the brand that is unlike any other sales channel. Measuring 62’ x 9’ x 3’, the Magic Wall customer experience allows shoppers to analyze their running styles in seconds — by running right on the store floor.

Outdoor 260

Outdoor Technology Apparel Customer Experience 260

Talkoot

JANUARY 30, 2018

We recently returned from the winter Outdoor Retailer show in Denver. Despite doom and gloom about retail store closings, the presentation drew upon some persuasive evidence to show that savvy D2C retailers can survive and even thrive by understanding customers and the online shopping experience. It should be about the customer.

Outdoor 60

Outdoor Omnichannel Retail eCommerce 60

365 Retail

MAY 20, 2022

Maze, the creator and purveyor of luxury outdoor furniture, has announced a brand refresh. To best suit its evolving customer in 2022 and core demographic, the rebrand features an all-new aesthetic, revitalised brand values, a new-look website and more. A crucial development in the rebrand developed is its new website.

Outdoor 116

Outdoor B2B Channel Technology 116

365 Retail

MAY 24, 2022

The Range and TV shopping channel, Ideal World TV will launch The Range TV this weekend as they look to win the battle for consumer attention both in-store and on screens with a unique retailer-shopping-channel partnership. It’s an exciting development for us.”. This gives TV the edge.

Social Media 122

Social Media Outdoor Demo Channel 122

Retail TouchPoints

JULY 29, 2021

Games, puzzles, action figures and outdoor toys were especially popular. But how will Toys ‘R’ Us, a traditional retailer of a bygone age, fare in an era dominated by online channel growth and purchase journeys heavily influenced by digital touchpoints? Profits at Barbie and Hot Wheels firm Mattel were $126.6

Toys 306

Toys eCommerce Omnichannel Gifts 306

Retail TouchPoints

OCTOBER 13, 2022

After all, there are so many channels and touch points available that can help brands acquire new customers, test new markets and expand their reach. So DTC brands need to determine what their audience/customer expansion options would be once they get started. Using Data to Unlock Expansion Opportunities.

Omnichannel 235

Omnichannel Consumer Outdoor Channel 235

Retail TouchPoints

FEBRUARY 22, 2021

In the end, Kerrits closed out 2020 with growth in both its wholesale and DTC channels, with the latter increasing by an impressive 150% , according to Sara Florin, Senior Director of Branding and Marketing at Kerrits in an interview with Retail TouchPoints. “The Keeping Engaged Customers Engaged.

Events 221

Events Shipping Costs Outdoor Shopify 221

Optimizely

JUNE 10, 2020

It can cost 5x more to attract a new customer than to retain an existing one, according to Forbes. And, with new ecommerce brands seemingly popping up daily, it’s essential that brands focus on building loyalty within their customer base. So, how do you differentiate your brand and create serious customer loyalty?

Customer Loyalty 195

Customer Loyalty eCommerce X-cart Outdoor 195

Optimizely

DECEMBER 12, 2017

A focus on customer feedback. It’s not just for outdoors enthusiasts and fitness gurus: it’s for a mechanic during his work day, a chef who needs a ring that can stand up to the dirtiest kitchens, a firefighter who can’t wear metal on the job. How do you create a more personalized and custom experience for your buyers?

eCommerce 300

eCommerce Outdoor B2C Social Media 300

Retail TouchPoints

FEBRUARY 23, 2022

Retail customers are primed for more than the typical “glamour shots” that architects and advertisers favor, and they are drawn to imagery with a more emotional, personal feel. Your differentiators will win you work and customer loyalty, and photography can bring them to life for your audience. Most importantly, loosen up!

Retail 251

Retail Outdoor Mobile Social Media 251

Kissmetrics

APRIL 22, 2021

Email marketing is one of the most important strategic channels in a marketer’s toolkit. According to UK DMA , 91 percent of marketers rate email as their most important channel, followed by social media at 83 percent. Harnessing your click-to-open rate can help you create more customer-centric content. 8 Ways to Improve CTOR.

Improvements 257

Improvements Outdoor eCommerce Marketing Marketing 257

Omnisend

AUGUST 29, 2021

The biggest sales of the year are often newsworthy, with both customers and merchants alike marking their calendars with big sales events. Customer behavior waxes and wanes. This opens the door to customers looking for the likes of new bedding and sheets. Reading Time: 8 minutes.

Outdoor 148

Outdoor Gifts Events Electronics 148