The Key to Keeping Customers Engaged and Combating the Paradox of Choice — Personalization
Retail TouchPoints
SEPTEMBER 14, 2023
Choice paralysis can occur when consumers are presented with too many options that are difficult to compare, which can result in the shopper becoming overwhelmed and avoiding making a choice altogether. Know your customer. The next step is to help guide the consumer to the options that you know they will be interested in.
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