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The Ultimate Guide to Ecommerce Analytics

Omnisend

To sustainably grow your business and stay ahead of your competition, you need to have a strong ecommerce analytics game. That’s why learning how to leverage ecommerce data, and simplify it into useful information to drive decisions, is one of the most important skill sets of any marketer. Ecommerce Analytics 101.

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Ecommerce Growth-Hacking With Data-Driven Decisions

Omnisend

Ecommerce data drives almost every business decision for online merchants. However, ecommerce data itself is just numbers unless you can effectively analyze and leverage it to make data-driven decisions. But first, let’s look a little deeper into the vast benefits of making data-driven decisions in your business.

eCommerce 148
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How eCommerce Analytics will empower your teams in 2019

Profitero

In our 2018 Global eCommerce survey, Profitero and Kantar discovered why eCommerce analytics will be a key driver of growth for many manufacturers in 2019. How can I drive usage and understanding of analytics throughout my organisation to create a company-wide focus on eCommerce growth?

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Yahoo’s New Shoppable Ads Support Multi-Retailer Checkout

Retail TouchPoints

Yahoo has partnered with ecommerce enablement software MikMak to offer add-to-cart functionality and ecommerce analytics for advertising campaigns on its properties, which include Yahoo Finance, TechCrunch and AOL.

Retail 276
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eCommerce Analytics (why is it so important?)

Frooition

Having access to a comprehensive suite to monitor any eCommerce analytics is business-critical. Trying to run any website without a good view of your analytics is like trying to ride a bike blindfolded. Why are eCommerce Analytics so important? What are the eCommerce analytics metrics I should focus on?

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5 Questions to Ask When Selecting an eCommerce Analytics Provider

Profitero

If you’re considering an eCommerce analytics provider to help measure your online performance in 2018, our Selection Scorecard covers the five important questions to ask when identifying the right provider for your needs. Can the provider help me navigate the difficult world of eCommerce? In which markets?

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Retail media’s rise, eComm profitability pressure, and more — Profitero press highlights

Profitero

Here are snippets from Profitero’s recent press coverage, which demonstrate how our eCommerce analytics and expertise are helping brands spot some of the biggest trends happening across the digital landscape. Two of the biggest challenges are ecosystem alignment and data connectivity. Retail media’s rise.