Kissmetrics

DECEMBER 15, 2020

With the new General Data Protection Regulation (GDPR) , cookies have taken center stage in the fight for internet privacy. Cookies are small text files that collect bits of data about users as they browse the web. Cookie tracking helps you collect data on users who visit your pages. What Data Can You Pull From Cookie Tracking?

eCommerce 320

eCommerce Information Improvements Reference 320

Groove

APRIL 4, 2024

By comparing your core metrics against others using the same eCommerce platform, data-driven strategies can be created to catch up to the competition. Joining the Shopify Performance Data Benchmarking Group is a straightforward process that opens the door to a wealth of actionable insights and data-driven decision-making.

Shopify 150

Shopify Payment Services eCommerce Merchant Services 150

Groove

APRIL 4, 2024

When you measure your critical performance metrics alongside peers on the same eCommerce platform, you can craft data-backed strategies to not just catch up, but outpace the competition. How Should I Read The BigCommerce Data? Join The BigCommerce Benchmark Group How Do I Join The BigCommerce Performance eCommerce Benchmark Group?

BigCommerce 150

BigCommerce eCommerce Payment Services Merchant Services 150

Inflow Insights

JUNE 21, 2021

Even the most basic campaign adjustments can generate massive improvements in a short time period — and paid search marketing offers the perfect opportunity to see this in action. Identify Tracking Errors and Get Campaign Data in Order. Otherwise, the data you receive and make adjustments with will be worthless.

PPC 136

PPC Merchant Services Search Marketing Recommendation 136

Groove

FEBRUARY 21, 2019

As we mentioned in our eCommerce SEO tools blog , Moz Pro offers tremendous power for businesses looking to improve online visibility. Each of these tools addresses different facets of eCommerce SEO, so we recommend taking the time to get to know the platform and all it has to offer. SpyFu is the ultimate PPC competitive research tool.

eCommerce Marketing 284

eCommerce Marketing eCommerce Marketing PPC 284

Groove

JANUARY 4, 2021

In addition to optimizing their eCommerce website, Barron Designs enlisted our help with improving their paid media strategy. To help solve our client's problem and improve their paid media strategy, our team took a two-pronged approach. Recommend cohesive strategy for current websites. Acknowledging Areas For Improvement.

Improvements 370

Improvements PPC Recommendation Shopping Carts 370

Kissmetrics

JANUARY 25, 2021

This is a simple and strategic way to upgrade your automated PPC ads. This means no more digging through stacks of data, comparing ad sets, and leaving your ROAS up to chance. Google recommends not using this feature unless you are a skilled ad tester, as it will impede the ability of the responsive search ad software.

PPC 306

PPC Recommendation Information Improvements 306

Inflow Insights

NOVEMBER 1, 2019

When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.

PPC 105

PPC eCommerce SEO Information 105

Inflow Insights

DECEMBER 16, 2020

In the early days of the COVID-19 pandemic, we preemptively took a look at one client’s micro conversion data in order to implement recommendations for making their revenue goals a reality. With that, we had to quickly come up with strategies to improve the account even more — and hopefully onboard them as a full-time PPC client.

PPC 105

PPC Events eCommerce Recommendation 105

Ecommerce Platforms

JANUARY 10, 2022

Amazon sellers require all the analytical help they can get to compete with other sellers, locate popular keywords, and improve their product selections. That's why we highly recommend reverse ASIN (Amazon Standard Identification Number) tools to boost keyword research effectiveness. analysis for every keyword.

PPC 197

PPC Channel Information Other 197

Kissmetrics

DECEMBER 18, 2020

We’re losing PPC ad data. General Data Protection Regulation (GDPR) has limited data from European traffic, and more restrictions could be on the way. This lack of visibility makes it harder to know what’s working and what’s not in PPC. How can you navigate these limitations and overcome limited data?

PPC 348

PPC SEO Gifts Definition 348

Inflow Insights

OCTOBER 2, 2020

Over the past few weeks, the PPC world has been focused primarily on one thing: Google’s new policy on sharing search term data. So that is the background of the discussion—Google rolling out a vague new policy saying it will show less search query data of low-volume searches in an effort to protect privacy.

eCommerce 100

eCommerce PPC Recommendation Other 100

Inflow Insights

JANUARY 15, 2020

Prioritizing which metrics to improve can be tricky. We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. the best metrics to focus on improving) for growth. Given that each business is unique, the core concept we recommend is constant, strategic improvement.

PPC 162

PPC eCommerce SEO X-cart 162

Inflow Insights

DECEMBER 16, 2020

In the early days of the COVID-19 pandemic, we preemptively took a look at one client’s micro conversion data in order to implement recommendations for making their revenue goals a reality. With that, we had to quickly come up with strategies to improve the account even more — and hopefully onboard them as a full-time PPC client. .

PPC 89

PPC Events eCommerce Recommendation 89

Inflow Insights

JULY 21, 2020

If there’s one thing you should know about our team here at Inflow it’s this: We love running tests and using data to back-up our insights. That’s why for us it was exciting to have the opportunity to test manual PPC bidding vs automated bidding. Starting Work for a New PPC Client. Parameters of the Experiment.

Improvements 88

Improvements PPC Mobile Management 88

Inflow Insights

JANUARY 26, 2022

But many eCommerce businesses miss a crucial aspect when offering phone ordering: tracking that data and using it to inform their entire digital marketing strategy. Just look at this client , who saw a 74% increase in PPC revenue after implementing tracking solutions!). Why Integrate PPC Call Tracking? click-to-call tracking.

PPC 115

PPC eCommerce Multi-channel SEO 115

Kissmetrics

FEBRUARY 1, 2021

With a decent SEO plugin for your WordPress website, the process of improving the quality and quantity of website traffic will be a breeze. All seven SEO plugins in this guide are suited for any WordPress website and help you improve engagement and increase traffic. #1 SEMRush offers three pricing plans, including: Pro: $199.95

SEO 355

SEO Social Media Improvements PPC 355

Inflow Insights

DECEMBER 1, 2021

If you want your eCommerce brand to retain its competitive edge in the PPC space today, Google’s automated ad types are practically required. Our digital marketing team frequently uses automated campaigns to expand traffic, boost awareness of our clients’ brands, and improve efficiency. Our Recommended Google Ads Automation Strategies.

eCommerce 120

eCommerce PPC Recommendation Information 120

Algopix

FEBRUARY 22, 2024

Listing Optimization: Optimize product listings with relevant keywords, high-quality images, and persuasive descriptions to improve search visibility and conversion rates. Respond promptly to inquiries, address concerns, and solicit feedback to improve the overall customer experience. What Are the 4 Types of Private Labels?

Shipping Costs 86

Shipping Costs eCommerce PPC Social Media 86

Kissmetrics

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

PPC 313

PPC Social Media Multi-channel Mobile 313

GetElastic

SEPTEMBER 15, 2021

However, data shows that: 33% of marketers plan to increase spending on customer acquisition, versus only 18% on customer retention. Improved brand reputation. According to data from Smarter HQ : 72% of B2B buyers only engage with personalized messaging. Creating personalized product recommendations.

B2B 146

B2B eCommerce Customer SEO 146

Kissmetrics

FEBRUARY 22, 2021

Satisfied customers are also more likely to recommend your services or product to others. 7 Steps for a Better Onboarding Client System That Improves Customer Retainment. Improving your onboarding system isn’t just good for business; it also makes everyone’s job easier. How Ongoing Services Improves Client Retention.

Customer Retention 279

Customer Retention Document Improvements Information 279

Kissmetrics

MARCH 10, 2021

Everyone always asks me the same thing whenever I recommend business owners invest in PPC advertising : How much do Google Ads Cost? Advertising out of high-demand hours could stretch your budget further, though you should keep an eye on data about when your consumers are clicking—there’s no point in running ads no one sees.

PPC 310

PPC eCommerce B2C Improvements 310

Inflow Insights

MARCH 27, 2020

In other words: You already know that using tactics such as pay-per click (PPC) campaigns, search engine optimization (SEO) and conversion rate optimization (CRO) are important in general. Whether you implement one strategy, or all of them, into your eCommerce marketing plan, your store’s performance will improve. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

ROI Revolution

OCTOBER 28, 2022

The brand turned to their PPC advertising partners at ROI Revolution for help. The ROI team recommended a combination of local inventory Shopping ads on Google with mid-funnel YouTube advertising to make Road Runner Sports a widely recognized brand, build awareness for the new stores, and add qualified prospects to the funnel.

PPC 78

PPC Recommendation Channel Operations 78

Ecommerce Platforms

APRIL 4, 2023

Suppose you’re one such Amazon seller or about to start selling on Amazon; keeping on top of your sales figures, profits, and other data is essential for success. Equally crucial is efficiently interpreting such data. With an estimated 9.7 million merchants , Amazon is one of the largest selling platforms in the world.

Shipping Costs 104

Shipping Costs PPC Demo Live Chat 104

Kissmetrics

DECEMBER 22, 2020

In fact, 49% of users say they rely on recommendations from influencers on Twitter to make purchase decisions. Nearly 89% of marketers say that influencer marketing campaigns’ ROI is the same or better than other marketing channels like SEO or PPC. Statista, a company specializing in market and consumer data, found that 88% of U.S.

eCommerce 356

eCommerce Payment Services Marketing Shopify 356

RetailMinded

NOVEMBER 4, 2023

These strategic initiatives, conducted using top tools , are fundamental in maintaining customer relationships: Personalized Updates: Send targeted emails based on user behavior and preferences, such as recommended products or restocks of favorite items. As part of this process, conduct periodic speed tests and make necessary adjustments.

eCommerce 52

eCommerce PPC SEO eCommerce Platforms 52

Kissmetrics

MARCH 1, 2018

The trouble with traditional PPC campaigns is that the effective ones often require constant babysitting to see results. And since you’re reading a blog article about PPC, it’s pretty obvious you want different results. One of the fundamental concepts of PPC is setting the right overarching parameters for your ads.

PPC 199

PPC Recommendation Mobile SEO 199

Kissmetrics

APRIL 16, 2021

Amazon Attribution is a new tool that promises to grow your Amazon business by improving experiences away from the Amazon platform. Specifically, the tool provides analytics insight into how non-Amazon marketing channels like search, social media, display, PPC, and email marketing impact sales on Amazon. What Is Amazon Attribution?

eCommerce 258

eCommerce Channel Social Media PPC 258

BigCommerce

MARCH 23, 2017

With Google continuing to lead the industry in web (and paid) search, and Facebook continuing its powerhouse status as first-party data collector –– these two tech giants offer online businesses visibility and targeting that’s unparalleled elsewhere on the web. PPC advertising is equal parts art and science.

PPC 408

PPC BigCommerce Recommendation Apparel 408

Kissmetrics

FEBRUARY 23, 2021

I recommend using a design tool like Canva , which comes with preset design dimensions for Snapchat. Measure, Optimize, and Improve. You can use this data to improve your next sponsored filter. I highly recommend businesses experiment with sponsored Snapchat filters. Your file size may be too big initially.

Social Media 266

Social Media Recommendation Consumer PPC 266

Inflow Insights

NOVEMBER 11, 2021

As mentioned above, we recommend eCommerce businesses run a combination of paid social advertising and paid search advertising campaigns. This not only helps you get your brand across as many channels as possible, but also provides insightful data that you can use to scale your strategy up or down as needed in the future.

Social Media 125

Social Media eCommerce Recommendation PPC 125

Ecommerce Platforms

JUNE 22, 2023

The AI recommendations even give you tips to improve your profit margins. Shopify comes with integrated marketing features built in, such as access to targeted ads (PPC), search engine optimization tools, and a comprehensive blogging solution. Shopify Plus: The enterprise plan from Shopify, available at a custom price.

Shopify 104

Shopify Payment Services Social Media Shipping Costs 104

Ecommerce Platforms

NOVEMBER 1, 2022

There’s a domain overview page, where you can detect some of the specific keywords competitors have targeted, and look for gaps in your own strategy, Semrush also provides useful recommendations on how you might be able to improve your campaigns with content optimizations and new keyword strategies. Plans include: Pro : $119.95

SEO 118

SEO Recommendation Improvements Payment Services 118

ROI Revolution

AUGUST 26, 2022

At that time, UA will stop collecting new data, and GA4 will be required for all Google Analytics tracking purposes moving forward. GA4 features many new and improved abilities, such as: Data-backed insights powered by machine learning. Granular user data controls. Examples of GA4 attribution models include: Data-driven.

Events 78

Events Channel PPC Webinar 78

Inflow Insights

DECEMBER 14, 2021

Instead, Google Shopping’s complicated algorithm relies on the details of your product data feed (found in your Google Merchant Center account). If you want your eCommerce store to improve ROAS on Google Shopping, you need to start with historical data. The Challenges of Google Shopping. Skreened was in this exact boat.

PPC 103

PPC Apparel eCommerce Merchant Services 103