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Omnichannel Retail Index Spotlights 4 Investment Areas

Retail TouchPoints

OSF Digital’s Digital Strategy team (formerly known as FitForCommerce) developed the 2022 Omnichannel Retail Index (ORI) to establish a benchmark for current practices and, most importantly, provide a set of actions and recommendations for the future. These key investments and opportunities include: Mobile experience.

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Cole Haan Deploys Platform Supporting Unified Commerce

Retail TouchPoints

Aptos ONE gives Cole Haan enterprise-grade point of sale capabilities that are delivered mobile first and cloud native, with highly resilient offline capabilities that give you the confidence of omnichannel transacting anytime and anywhere.” Cole Haan operates 90+ retail stores in the U.S.

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Macy’s Online Marketplace Has Arrived

Retail TouchPoints

The marketplace, powered by Mirakl , is key piece of Macy’s turnaround strategy aimed at transforming the department store into a digitally led, omnichannel retailer. The platform, which is integrated into the existing Macy’s website and app, brings an expanded assortment of 400 new brands across 20 product categories at launch.

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‘We are in the Business of Emotions, Not Transactions’: Exclusive Q&A with Neiman Marcus Group CTO Bob Kupbens

Retail TouchPoints

As the department store sector aims to reinvent itself for retail’s digital age, iconic retailer Neiman Marcus Group (NMG) is investing rapidly in technologies that will elevate its integrated luxury retail strategy across all channels. So how does NMG see these digital investments leveling up its omnichannel game?

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Nordstrom Focuses Holiday Efforts on Value-Added Services and Unique Experiences

Retail TouchPoints

Nordstrom.com also offers free shipping and returns at any store, while Nordstrom Rack will offer free shipping on most orders over $39 through November 13. The department store retailer also is trying to capture the attention of gift-givers by zeroing in on services that make their lives easier.

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Purina Pilots Interactive Endcaps in Pet Aisles of 200 Supermarkets

Retail TouchPoints

It includes product category information along with mobile integration into an augmented reality (AR) experience. “We The technology has been used in categories such as beauty, CPG and accessories, primarily in department store environments.

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#RSP22: Everything You Need to Know About Holiday 2022

Retail TouchPoints

YOY growth this holiday season, whereas department stores will only see a 0.3% Focus on bringing people back to stores: In-store retail sales are expected to increase 7.9% Luckily, retailers can harness the power of location to make their mobile applications and, in turn, their brand experiences, more seamless than ever.