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6 Trends that will Define Paid Search Marketing in 2018: Part 1

ROI Revolution

From the overhaul of standard text ads to an entirely new AdWords user interface , 2017 saw some dramatic changes in paid search marketing. With 2018 in full swing, are you prepared for what’s to come in the fast-paced, constantly changing world of paid search?

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2022 Digital Marketing Trends & Predictions

ROI Revolution

The past two years have taken digital marketing professionals on a long and treacherous journey through the unknown. That’s why we conducted our 2022 State of Digital Marketing Survey, which asked nearly 200 marketers and decision-makers about their top trends and initiatives for the new year. Indeed, eMarketer found that 84.4%

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February 2020 Marketing News Recap

ROI Revolution

February may be the shortest month of the year, but there was no shortage of February marketing news! This month, we’re talking about Google, artificial intelligence, paid search, Walmart advertising, and so much more. Marketing News Highlights. The 2020 Ecommerce Paid Search Report. Published March 3, 2020.

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2020 Marketing Trends to Empower Your Brand in the New Decade

ROI Revolution

Staying ahead of emerging technology and 2020 marketing trends within digital marketing will be mandatory for successful brands. More than ever, marketers know they need to prove their contribution to the bottom line. The reality is that the work marketing contributes does have an impact on the company’s bottom line.

Marketing 174
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How to Predict & Adjust Monthly Spend with Our PPC Forecasting Tool

Inflow Insights

Below, I’ll walk you through why short-term budget forecasting is important, scenarios where our tool can improve your pay-per-click (PPC) marketing, and how to use this search advertising budget calculator for your best campaign results. Download our free Short-Term Budget Pacing & Adjustments Tool now.

PPC 117
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Infographic: YouTube Consumer Behaviors & Trends

ROI Revolution

Since that time, digital marketing has completely transformed – and so have users’ behavior on the platform. In this infographic, explore YouTube consumer trends and behaviors to understand just how the platform is being used so that you can leverage it strategically in your marketing. YouTube has been around since 2005.

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How Coronavirus Is Impacting Ecommerce

ROI Revolution

And the stock market has become increasingly volatile. As traveling fears grow and countries like Italy extend travel restrictions , marketing events across the globe are feeling the impact. At the beginning of 2020, 41% of marketers said they would be increasing their event budgets this year. Strain on events.

eCommerce 204