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With a Ban Looming, TikTok Pushes Forward with New Commerce Features

Retail TouchPoints

The social media juggernaut has made new updates to its ecommerce solutions to “make it even easier to drive product discovery and sales,” according to a new blog from TikTok. to 2X better than other media channels.” more efficient than that of online display, online audio, online video, social and paid search.

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Building Connected Commerce in the Age of Loneliness

Retail TouchPoints

As an ecommerce product executive, I believe that my cohort of peers has a social imperative to develop products with human connection in mind. If the social media giants can introduce commerce into their platforms, we can do the reverse by building ecommerce platforms that are conducive to positive interpersonal interaction.

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Social Media Branding Examples

Groove

As social media branding has evolved to the point of necessity, you're only hurting your business and your brand if you aren't taking advantage of it. Social media is an opportunity to humanize your brand and give customers a glimpse into your company's personality. Social Media Branding Examples.

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15 Shopify Website Examples To Inspire eCommerce Site Design in 2024

Groove

At Groove, we work with several eCommerce platforms, and Shopify is one of the most versatile and easy-to-use options to start selling. This means there are plenty of Shopify website examples you can browse to get ideas and learn best practices. Below, we dive into some of our favorite eCommerce websites.

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5 Ways To Build An Inbound eCommerce Branding Strategy

Groove

Rather than disruptively pushing messages out to consumers, businesses must build an effective eCommerce branding strategy to provide prospects with the right content and information at the right time. There are a number of tactics that can be used to build an eCommerce branding strategy that attracts, engages and delights customers.

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The Power of Shared Experiences: Why Brands Should Prioritize Micro-Influencer Communities in 2024

Retail TouchPoints

Parasocial relationships are defined as the relationships that users develop with media personalities — and these interactions have a major impact. So how can brands effectively insert themselves into these conversations? Many operate through social media platforms, with Facebook and Instagram being top performers.

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How Retailers Should Deal with Digital Advertising Inflation in 2023

Retail TouchPoints

The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with the effects. For example, Snapchat lost 25% of its shares due to a decline in ad spending. This means brands will now pay more for the same number of clicks, views and impressions.