Inflow Insights

NOVEMBER 1, 2019

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost. The eCommerce PPC Strategies We Implemented for a 9.89x ROAS.

PPC 105

PPC eCommerce SEO Information 105

Algopix

SEPTEMBER 26, 2023

One of the most effective strategies to achieve this is through market gap analysis. By thoroughly examining your industry and identifying unmet needs, you can uncover untapped eCommerce opportunities that can lead to increased sales and profitability. What is a Market Gap? This is where market gap analysis comes into play.

eCommerce 129

eCommerce Marketing Social Media Supplies 129

Omnisend

MARCH 21, 2021

That’s where marketing comes in. Scaling the marketing arm of your business is a crucial step during these early days, and should go hand in hand with the growth of your sales team. When scaling for marketing , you should be designing a plan of action for all angles. Email marketing. Social media marketing.

Marketing 142

Marketing Social Media PPC Customer Retention 142

Inflow Insights

AUGUST 25, 2021

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. This is the final entry in that series — but, if you want more guidance, you can always request a free proposal from our digital marketing strategists anytime. Create a team-wide holiday marketing plan.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel.

PPC 109

PPC eCommerce Marketing SEO 109

Retail TouchPoints

DECEMBER 5, 2022

With proper planning and the right partners, the Japanese digital marketplace is a prime one to enter: projected at $144 billion dollars, Japan is the fourth largest ecommerce marketplace, growing at an almost 15% annual growth rate. Music to the ears of every brand entering this market is the extremely low return rate.

Shipping Costs 173

Shipping Costs Leisure Electronics PPC 173

Groove

JANUARY 4, 2021

For example, we created three campaigns for the Faux Panels account: Faux, Stone and Brick; then, we identified high-impact keywords for each campaign. The Stone campaign, for example, included keywords such as: faux stone panel, faux stone veneer, home location and more. Groove Commerce is here to help! Conclusion.

Improvements 370

Improvements PPC Recommendation Shopping Carts 370

Kissmetrics

OCTOBER 6, 2021

The hiccup comes with marketing. Examples of D2C Brands. That is, the brand is best known in a particular part of the country, and they market their subscriptions to those who lived there and have moved away. For example, what was different about what you sell? Here’s an example. We live in a world of disrupters.

Subscription 252

Subscription eCommerce Marketing Reference eCommerce 252

Retail TouchPoints

JULY 4, 2022

For example, by labeling your ecommerce transaction events as “purchases,” you’ll enable the monetization and ecommerce reporting in GA4 — crucial to tracking your online business’s growth. We also recommend reaching out to your ecommerce digital marketing agency or web development team for assistance.

eCommerce 262

eCommerce SEO Events Recommendation 262

Inflow Insights

JANUARY 15, 2020

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. In this post, we share our philosophy for identifying the best marketing metrics to focus on without getting bogged down in unnecessary details. How to Analyze Your eCommerce KPI’s. Pay-per-click (PPC).

PPC 162

PPC eCommerce SEO X-cart 162

Prisync

JULY 19, 2017

And most of all stop sending your marketing budget to an unknown planet. Tossing your marketing budget down a black hole with no return on investment (ROI) is a similar waste of time and money. Tossing your marketing budget down a black hole with no return on investment (ROI) is a similar waste of time and money.

eCommerce Marketing 41

eCommerce Marketing eCommerce Marketing Channel 41

Inflow Insights

NOVEMBER 14, 2017

Already, hopes are high for this season with experts from Deloitte predicting that eCommerce sales could reach $114 billion. So, if you haven’t already, now is the time to really start kicking off your holiday marketing efforts. Make sure your marketing is visually compelling for those shopping with intent or with curiosity.

eCommerce Marketing 68

eCommerce Marketing eCommerce Marketing Magento 68

Inflow Insights

JUNE 26, 2020

Specifically, we were looking to improve on three subtle but significant opportunities common among even the best eCommerce agencies by: Creating a consistent work management process. It’s common in digital marketing agencies for different teams or employees to create their own workflow processes. Ready for Implementation. Deployment.

PPC 78

PPC eCommerce SEO Definition 78

ecomdash

DECEMBER 26, 2018

Marketing your ecommerce business involves testing, optimizing, and ensuring your brand message attracts customers to act, all while being ROI-positive. If only there was a marketing tactic that allowed you to pay for marketing dollars, after the sale occurred. Enter affiliate marketing. By 2020, U.S.

eCommerce 108

eCommerce Marketing SEO PPC 108

Inflow Insights

MARCH 11, 2020

With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. How should you use these platforms together in your eCommerce marketing strategy?

PPC 156

PPC eCommerce Social Media Channel 156

Omnisend

MAY 18, 2021

states have legalized marijuana and cannabis, and CBD retailers stand to benefit from the new marketing opportunities. At the same time, a survey by Rolling Stone reveals that it’s likely the market will spike to an incredible $22 billion by the year 2022. With the coronavirus pandemic, more and more customers are turning to ecommerce.

eCommerce 78

eCommerce Marketing Food and Beverages eCommerce Platforms 78

Inflow Insights

OCTOBER 30, 2019

Google’s automated ad types are becoming practically required for eCommerce brands to retain their competitive edge in PPC. There is a spend increase of 115% due to the success, and Transactions are up 323%, Revenue is up 182% and ROAS is up 31%: What can Google automate in terms of PPC? . Smart Shopping.

PPC 99

PPC eCommerce SEO Improvements 99

ROI Revolution

JANUARY 3, 2020

Welcome to the final monthly marketing recap of 2019! For our December 2019 marketing news recap, we’ll be covering some of the biggest news in the digital marketing world since last time , including slowing Instagram growth, new privacy laws impacting the U.S., the best marketing campaigns of 2019, and more.

Marketing 78

Marketing Social Media Food and Beverages Omnichannel 78

Kissmetrics

AUGUST 8, 2017

In 2014, marketers spent $23.44 As Gary Vaynerchuk said: “marketers ruin everything.” It’s the same with marketing. So, how do we translate our high-powered automotive example into advertising terms? One of my pet peeves is how marketers believe that keywords and search terms are the same thing. billion by 2019.

eCommerce Marketing 240

eCommerce Marketing Automotive Improvements eCommerce 240

Inflow Insights

JULY 29, 2019

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. A marketing company often grows into a full-service agency — operating in multiple sectors and industries.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

BigCommerce

JUNE 6, 2017

I was once asked what the very first thing I’d do if I were to launch a brand new, startup ecommerce business. Like most marketing efforts, the recipe for success isn’t a sexy, breakthrough tactic. It’s not easy, but there are some basic principles you can follow to avoid the landmines frequently stepped on by marketers of every ilk.

BigCommerce 419

BigCommerce Channel Shopping Carts Marketing 419

Store Growers

JULY 14, 2023

Last Updated on July 14, 2023 While Store Growers are here to teach you how to take marketing into your own hands, there are cases when one simply needs to delegate tasks. For example, if the scope of your Google Ads needs is rather small, a percentage-based charging model might work better than flat fees.

Social Media 91

Social Media SEO PPC Management 91

BigCommerce

FEBRUARY 1, 2018

For example, let’s say that one of the tasks you want to delegate is creating content for your business blog. For example, use a scheduling tool like Calendar or Mixmax to organize meetings. Here are some examples. Need some simple graphic design help for a logo, PPC banner or social media ad?

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

Omnisend

APRIL 30, 2021

Jewelry ecommerce isn’t quite at the same stature, but sales are rising and there’s plenty of opportunity for marketers to strike gold in making their brand known. Overall, the global jewelry market grows in value each year, with rings accounting for the greatest share of recent sales. Jewelry Ecommerce Trends.

Jewelry 144

Jewelry eCommerce Marketing Merchant Services eCommerce 144

Omnisend

APRIL 28, 2023

Increase your ecommerce sales on autopilot with Omnisend’s automated email and SMS marketing. Expansion of target markets Unlike brick-and-mortar stores, which are limited by their physical location, online stores are only limited by their marketing efforts. Otherwise, they have access to broader markets.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Omnisend

APRIL 28, 2023

Increase your ecommerce sales on autopilot with Omnisend’s automated email and SMS marketing. Expansion of target markets Unlike brick-and-mortar stores, which are limited by their physical location, online stores are only limited by their marketing efforts. Otherwise, they have access to broader markets.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

BigCommerce

MARCH 23, 2017

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. Of course, with so much opportunity comes a cost.

PPC 408

PPC BigCommerce Recommendation Apparel 408

Inflow Insights

DECEMBER 14, 2021

Many eCommerce retailers struggle to coax results out of their paid search campaigns — especially without an experienced marketer manning the helm. As an eCommerce brand that sold trendy design-driven apparel and other products, Skreened was missing out big by not running Google Shopping campaigns. Skreened was no different.

PPC 103

PPC Apparel eCommerce Merchant Services 103

Kissmetrics

OCTOBER 6, 2020

The huge growth in ecommerce means competition; as a result, ecommerce companies are struggling to get customers to their business. Choosing the right marketing company can be the difference between failure and success. Here’s a list of the best ecommerce marketing companies.

eCommerce Marketing 248

eCommerce Marketing eCommerce Marketing Shipping Costs 248

Algopix

AUGUST 10, 2020

2020 will be remembered as a remarkable year for eCommerce. As an eCommerce marketer, you need to identify shifting trends and adjust your business strategies accordingly. If the competition is eating into your market share, offer special discounts or gifts to keep your online buyers loyal.

eCommerce 78

eCommerce Channel PPC Gifts 78

Inflow Insights

NOVEMBER 11, 2021

So, how should you use these platforms together in your eCommerce marketing strategy? If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume to target in your Google PPC ads yet. Here are the basics: Facebook Ads. Other Factors to Consider.

Social Media 125

Social Media eCommerce Recommendation PPC 125

Inflow Insights

SEPTEMBER 17, 2019

We have seen that eCommerce marketers tend to chase keywords with a high search volume. For example, take a look at one of our eCommerce clients in the moving company niche. In our experience doing SEO for a variety of eCommerce stores, we’ve often noticed our clients bringing in traffic and revenue from these terms.

eCommerce 120

eCommerce SEO PPC eCommerce Marketing 120

FastSpring

DECEMBER 18, 2020

As of 2019, B2B ecommerce sales globally have surpassed $12 trillion in revenue. According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. In some ways, the move from B2B sales happening offline to online mirrors other trends we see in the B2C market.

B2B 148

B2B eCommerce Payment Services SEO 148

Inflow Insights

JANUARY 22, 2020

In this guide, we’ll share our go-to eCommerce keyword research strategy. This keyword research strategy is great for eCommerce in particular because it is based on intent marketing to optimize every type of page on your eCommerce website. Follow our process for finding good keywords for your eCommerce website.

eCommerce 189

eCommerce SEO Article Recommendation 189

Inflow Insights

APRIL 6, 2021

Is it worth targeting long tail keywords for eCommerce websites? eCommerce marketers tend to chase keywords with a high search volume. Why Long Tail Keywords for eCommerce are Often Ignored. Marketers with less experience will overlook or write off long tail keywords.

eCommerce 99

eCommerce SEO PPC Recommendation 99

Inflow Insights

DECEMBER 26, 2018

Some agencies usually execute the same set of activities for all clients, regardless of the product, the market, or the competition. An SEO agency might publish four articles a month, for example. A PPC agency might run three ads a week, then rotate them on your behalf. Same Activities for All Clients.

eCommerce 117

eCommerce Article PPC Improvements 117

BigCommerce

DECEMBER 13, 2017

But Amazon’s dominance offers an upside that is proving lucrative for savvy ecommerce pros who have figured out how to make Amazon work for, not against them. Amazon’s control of market and mindshare isn’t a closed ecosystem. They can be advertised using PPC. Bill Widmer, Ecommerce SEO & Content Marketing Consultant.

Shipping Costs 414

Shipping Costs Marketing Merchant Services SEO 414