Kissmetrics

OCTOBER 6, 2021

That is, the brand is best known in a particular part of the country, and they market their subscriptions to those who lived there and have moved away. 7 Strategies for D2C Brands. Using SEO (search engine optimization) and PPC (pay-per-click) ads can place your brand before your potential audience where they look for you.

Subscription 252

Subscription eCommerce Marketing Reference eCommerce 252

Inflow Insights

MAY 14, 2020

We continue to see the impact of COVID-19 on eCommerce marketing and key performance indicators. Trends are changing rapidly and have significantly changed since we last reported on how eCommerce brands are navigating the storm. What has been the impact on eCommerce? . How has consumer behavior changed?

eCommerce Marketing 121

eCommerce Marketing eCommerce Marketing SEO 121

Inflow Insights

MARCH 26, 2020

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s. Of course, you also have the standard KPIs associated with pay-per click (PPC).

PPC 130

PPC eCommerce Conversion Optimization Social Media 130

Groove

MARCH 24, 2022

Selecting an eCommerce marketing agency for your BigCommerce online store is a crucial step in achieving your eCommerce goals. As an Elite BigCommerce Partner Agency , our certified team is available to assist in growing your mid-market business with BigCommerce Enterprise. What Is An eCommerce Marketing Agency?

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195

Algopix

FEBRUARY 22, 2024

In recent years, Amazon FBA private labeling has emerged as a highly lucrative opportunity for entrepreneurs aiming to carve their niche in the e-commerce industry. With minimal upfront costs and the ability to scale gradually, entrepreneurs can enter the e-commerce market with relative ease.

Shipping Costs 86

Shipping Costs eCommerce PPC Social Media 86

Inflow Insights

OCTOBER 30, 2019

Google’s automated ad types are becoming practically required for eCommerce brands to retain their competitive edge in PPC. We’ve already used automated campaigns to expand traffic, boost awareness of our clients’ brands, and improve efficiency. Which automated bid strategy should you use, and when? .

PPC 99

PPC eCommerce SEO Improvements 99

Inflow Insights

JANUARY 15, 2020

In this post, we share our philosophy for identifying the best marketing metrics to focus on without getting bogged down in unnecessary details. Prioritizing which metrics to improve can be tricky. We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Bounce Rate.

PPC 162

PPC eCommerce SEO X-cart 162

Inflow Insights

JANUARY 22, 2020

In this guide, we’ll share our go-to eCommerce keyword research strategy. This keyword research strategy is great for eCommerce in particular because it is based on intent marketing to optimize every type of page on your eCommerce website. Let’s start with what’s changed in eCommerce keyword research.

eCommerce 189

eCommerce SEO Article Recommendation 189

Inflow Insights

JULY 29, 2019

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. A few years ago, I thought that too. This gives us a narrower focus for optimizing our lead generation.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

Inflow Insights

JUNE 26, 2020

So when we chose to switch to agile, we did so to improve our team’s overall happiness with their roles and Inflow’s culture — again, under the notion that this will produce a better experience and ultimately better results for our clients. Clients shouldn’t feel like they need to have “faith” in their digital marketing agency.

PPC 78

PPC eCommerce SEO Definition 78

Inflow Insights

MARCH 11, 2020

With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. In this post, we’ll guide you on: A cross platform strategy for using Google Ads and Facebook Ads.

PPC 156

PPC eCommerce Social Media Channel 156

Algopix

SEPTEMBER 26, 2023

In the fast-paced world of eCommerce, staying ahead of the competition and identifying new growth opportunities is crucial for success. One of the most effective strategies to achieve this is through market gap analysis. Are there emerging technologies, consumer preferences, or cultural shifts that could impact your market?

eCommerce 129

eCommerce Marketing Social Media Supplies 129

Inflow Insights

MAY 1, 2020

A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel. That’s where I got my feet wet with launching PPC ad campaigns, developing SEO strategies, optimizing our websites to increase conversions, and other digital marketing tactics.

PPC 109

PPC eCommerce Marketing SEO 109

BigCommerce

MARCH 23, 2017

PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. Visibility isn’t cheap.

PPC 408

PPC BigCommerce Recommendation Apparel 408

Inflow Insights

SEPTEMBER 17, 2019

We have seen that eCommerce marketers tend to chase keywords with a high search volume. Note: If you want us to improve the SEO for your eCommerce store, we’d love to help you to target these keywords as part of a strategy to increase organic traffic and sales from search engines. Does that sound familiar?

eCommerce 120

eCommerce SEO PPC eCommerce Marketing 120

Inflow Insights

MAY 7, 2020

One of the first questions to come to mind was: How is this going to impact merchant Shopping Ads, the bread and butter for any eCommerce PPC strategy? It is essential to measure the success of any advertising initiatives (paid, organic, or otherwise) to understand its effect on eCommerce sales. Paid traffic.

PPC 117

PPC SEO eCommerce Fashion 117

Inflow Insights

DECEMBER 14, 2021

In this case study, we’ll explain how we did it, with a few Google Shopping Ads strategies you can use for your online business today. But it’s not the sole piece of the puzzle; Shopping campaigns require time to set up, careful thought in targeting and account structure, and a complicated strategy to drive big results. The Results.

PPC 103

PPC Apparel eCommerce Merchant Services 103

ROI Revolution

FEBRUARY 10, 2022

Top Trends for Ecommerce Marketers in 2022. billion in 2019, US D2C ecommerce sales are projected to reach $151.2 Top Initiatives for Ecommerce Marketers in 2022. On a slightly different note, what are the biggest initiatives that marketers are pushing for their own brand this year? After hitting just $76.68

Marketing 78

Marketing Social Media White Paper PPC 78

Inflow Insights

NOVEMBER 11, 2021

In this post, we’ll help you choose the strategy that works best for you by explaining: How to best run simultaneous Google Ads and Facebook Ads. Which eCommerce products tend to work best on each channel. If you want a personalized Google Ads, Facebook Ads, or Instagram Ads strategy from our team, request a free proposal anytime.

Social Media 125

Social Media eCommerce Recommendation PPC 125

Store Growers

JULY 14, 2023

Furthermore, businesses that sell products that require a delicate approach to the advertising strategy or ethical considerations can benefit from collaborating with a team of experts who know the ins and outs of Google ads. Services : Full-stack of digital marketing services. Scalability. Hawk SEM Best for : Mid-size businesses.

Social Media 91

Social Media SEO PPC Management 91

Omnisend

APRIL 28, 2023

Improved brand strategy The more you learn about how to sell online, the more you’ll learn how to collect consumer insights and create actionable strategies. Ecommerce makes it easier to provide customer support, respond to customer complaints, and collect feedback. All these help you build your overall brand strategy.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Omnisend

APRIL 28, 2023

Improved brand strategy The more you learn about how to sell online, the more you’ll learn how to collect consumer insights and create actionable strategies. Ecommerce makes it easier to provide customer support, respond to customer complaints, and collect feedback. All these help you build your overall brand strategy.

Definition 88

Definition Shipping Costs Payment Services Merchant Services 88

Ecommerce Platforms

MAY 2, 2018

The daily show features tips for starting, growing and outsourcing your eCommerce drop shipping business. Ecommerce in the Trenches. Behind every successful online retail store lies tactical strategies, powerful tools, and dedication. The topics range from inbound marketing to paid advertising to conversions.

eCommerce 187

eCommerce Small Business Retail Online Retail eCommerce Marketing 187

Inflow Insights

NOVEMBER 14, 2017

Marcia Yudkin of Practical eCommerce recommends taking a page from Trader Joe’s creative monthly flyer and using seasonal copy to improve your promotions and trigger purchases. Don’t have a holiday strategy? BigCommerce has a fantastic roundup of 49 Tips & Strategies for Success Holiday Marketing Campaigns.

eCommerce Marketing 68

eCommerce Marketing eCommerce Marketing Magento 68

Shopping Signals

MARCH 16, 2023

When it comes to driving traffic to your website, there are two main options: pay-per-click (PPC) advertising or search engine optimization (SEO). PPC campaigns can provide a quick boost of targeted visitors to your website, while SEO focuses on organic search rankings and building relationships with potential customers.

SEO 52

SEO eCommerce PPC Payment Services 52

ROI Revolution

JULY 6, 2017

This makes traffic monitoring one of the best key performance indicators to measure, as it tells you bundles about the strength of your online presence and marketing campaigns. Traffic Source – Active PPC Measurement. A core aspect of strong ecommerce marketing strategy is lead generation.

eCommerce 96

eCommerce PPC Download Improvements 96

Kissmetrics

AUGUST 8, 2017

You’ll be able to control the bids, and you’ll also be able to improve ad positions, or increase your impression share to get more traffic. It was because your keyword strategy covered all buyer stages for the same offer. You need to check if your campaign strategy deliberately represents each buyer stage. Execution is key.”

eCommerce Marketing 240

eCommerce Marketing Automotive Improvements eCommerce 240

Inflow Insights

DECEMBER 26, 2018

Note: At Inflow, we work with dozens of eCommerce companies to increase traffic, conversions, and sales. Let us create a custom strategy for your business. There are many eCommerce agencies with set packages: silver, gold, platinum, etc. A PPC agency might run three ads a week, then rotate them on your behalf.

eCommerce 117

eCommerce Article PPC Improvements 117

FastSpring

DECEMBER 18, 2020

“We’re seeing a shift away from more traditional procurement methods such as phone, fax, and paper catalogs by corporate buyers that prefer the ease and convenience of e-commerce,” he says. This was the exact problem that BizNet hit when they realized their manual B2B sales strategy was no longer working for them—or their customers.

B2B 148

B2B eCommerce Payment Services SEO 148

Omnisend

MAY 18, 2021

In the past few years, CBD has dominated various industries, including health and beauty, food and beverages, and private markets. With the coronavirus pandemic, more and more customers are turning to ecommerce. These transactions, via online retail stores, are known as CBD ecommerce. The Top CBD Ecommerce Trends.

eCommerce 78

eCommerce Marketing Food and Beverages eCommerce Platforms 78

Inflow Insights

SEPTEMBER 16, 2019

We’ve noticed that many eCommerce companies are hopeful that the resources they put into live chat are helping to increase sales. The problem is, they often don’t know what their ROI from live chat is (or how to improve it). Does live chat increase eCommerce conversions?

Live Chat 69

Live Chat eCommerce Mobile Conversion Optimization 69

Kissmetrics

OCTOBER 6, 2020

Choosing the right marketing company can be the difference between failure and success. Here’s a list of the best ecommerce marketing companies. NP Digital is my e-commerce marketing company. I’ve built ecommerce companies of all sizes — from startups to established Fortune 500 brands.

eCommerce Marketing 248

eCommerce Marketing eCommerce Marketing Shipping Costs 248

ROI Revolution

MARCH 4, 2020

Consumers are growing increasingly comfortable with shopping online, so it is no surprise that department stores need to adjust their strategy. Each episode is packed with insights for retailers and lead gen in B2B and B2C that cover a range of services, including PPC, social media, SEO, CRO, and Amazon advertising. . billion in 2019.

Marketing 88

Marketing Department Stores Social Media Search Marketing 88

BigCommerce

FEBRUARY 1, 2018

Need some simple graphic design help for a logo, PPC banner or social media ad? Improve your email marketing. Are you using your personal email for marketing? There are plenty of email marketing tools out there that will help you work smarter with pre-built templates, scheduling and list segmentation. or 1:47 p.m.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

Omnisend

SEPTEMBER 6, 2021

Then on Keep Optimizing , we have expert marketers coming on to share the latest tactics and ideas and strategies that work on those various marketing methods. I asked Chloë about how her audience was affected by the pandemic, and if she had good suggestions for future-proofing strategies.

eCommerce 148

eCommerce Books Marketing Merchant Services 148

Prisync

MAY 11, 2017

Measuring your return on investment is really important for you to better know your e-commerce sales performance and marketing impact across the different strategies you put in place. Of course e-commerce ROI calculation depends on what you want to learn about the state of your online store.

eCommerce 40

eCommerce eCommerce Marketing Definition Channel 40

Shopping Signals

OCTOBER 26, 2016

Do you utilize your analytics data to make decisions about how to manage or improve your website? To help us fully understand this concept, let’s dig into a cool case study that shows us how one successful ecommerce website utilizes such a tool to improve their business. Influencer Marketing. Enter: The Giving Keys.

eCommerce 75

eCommerce PPC Shopify Social Media 75