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eCommerce Marketing During a Downturn: Strategies and Options for eCommerce Businesses During the Coronavirus Crisis

Inflow Insights

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Additional eCommerce Marketing Tactics Worth Considering.

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The Value of Owning Your Channels

Optimizely

It’s an added, and significant, bonus that brands can reach the right customers on social media for much lower costs, compared to traditional advertising, like broadcast TV or magazines. . Today’s marketing landscape is in support of this argument too. Revenue in the ecommerce market is projected to reach US$389,620m in 2020.

Channel 195
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Brands and Consumers: How TikTok is Changing the Dynamics

Retail TouchPoints

Well, the video sharing app is rapidly changing the face of discovery opportunities and influencer marketing, and instantly improves the customer experience in the world of cross-channel retailing. Therefore, discovery commerce is the only way to cut through the noise and win customer spend in an increasingly crowded ecommerce market.

Consumer 246
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Leaving eCommerce Marketing Black Holes

Prisync

And most of all stop sending your marketing budget to an unknown planet. Tossing your marketing budget down a black hole with no return on investment (ROI) is a similar waste of time and money. Tossing your marketing budget down a black hole with no return on investment (ROI) is a similar waste of time and money.

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Holiday Shopping in a Post-Pandemic Era: What Retailers Need to Know

Retail TouchPoints

Let’s dive into what’s in store for retailers and share some insights and predictions for the 2021 holiday shopping season, based on real-time ecommerce data. The ecommerce market experienced a sharp decline in Q2, with conversion rates decreasing by 1.9%. Will the market bounce back?

Retail 259
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Campbell’s Soup Speaks to the ’50s Housewife

BigCommerce

Campbell’s 1948 magazine campaign clearly has one audience in mind: wives and mothers, or female homemakers. Holiday Marketing Takeaway. Photo: Bamboo Trading. The advertisement shows a typical holiday scene, with mother and children carrying bundles of wrapped presents while father is almost unnoticeable in the background.

Magazine 274
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How Ecommerce Brands Should Approach Content Marketing in 2018

SellBrite

Content marketing is changing. In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and increase sales for your ecommerce business, you have to approach it differently than you have been these past few years. Building links.

eCommerce 152