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The Best 15 eCommerce Podcasts for Sellers in 2023

Algopix

In today’s fast-paced digital landscape, staying ahead in the eCommerce industry requires continuous learning and adaptation. As an eCommerce seller, you’re undoubtedly familiar with the abundance of information available online, but have you considered the untapped potential of podcasts as a valuable resource for your growth?

eCommerce 108
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Five Ways To Plan For B2B Journey Mapping Success

Forrester eCommerce

Journey mapping can be an energizing and eye-opening exercise in customer empathy. As advisors to B2B CX and Marketing Leaders in the Forrester Leadership Boards (FLB), we come along on many journey mapping “journeys”.

B2B 975
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5 Steps to Grow Your Ecommerce Business with Email Marketing

Smile.io

Think of email subscribers as prospective friends of your ecommerce brand and email marketing as the relationship-forming driver.    Email marketing has the potential to foster the customer journey and build rapport like no other marketing endeavor can.   Trust equals sales.

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eCommerce A/B Testing: Ideas & Tips You Should Know

Groove

What is eCommerce A/B Testing? eCommerce A/B testing is a scientific method of evaluating a marketing variable compared to a control. This occurs when brands show a percentage of users either a control or variable version of a marketing asset. eCommerce Testing Ideas. eCommerce Testing Ideas.

eCommerce 285
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Sweaty Betty Sold to Wolverine Worldwide as Women’s Activewear Market Heats Up

Retail TouchPoints

The retailer reported “ triple-digit digital growth” for the year alongside 60% overall revenue growth as customers stocked up on apparel for their at-home exercise routines, according to The Evening Standard. In addition to its ecommerce presence, Sweaty Betty has 46 stores in the UK and several in Hong Kong.

Apparel 298
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The Retail Merchandising Checklist — Trade Marketing Tactics for Brands

ChannelAdvisor

Online merchandising is a key e-commerce success factor. Limited screen real estate and short customer attention span mean e-commerce websites need to play their cards right or risk driving interested shoppers away. Are you trying to penetrate a new market with your tried-and-tested best sellers?

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A Pragmatic Guide To Brand Value

Forrester eCommerce

The Value Of Brand Valuing a brand can be a deeply divisive exercise. To most marketers, there is an axiomatic simplicity to brand value. Questioning it, or attempting to validate it, can well be an exercise in futility and mathematical mumbo jumbo.

Marketing 354