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Prime Day 2021 Expands Small Business Focus and Sets the Stage for Back-to-School

Retail TouchPoints

Prime Day 2021 will officially span June 21 and 22, featuring more than 2 million deals across categories including fashion, electronics, toys, home décor and automotive. small business products and brands from June 7 through 10. Amazon will continue highlighting curated deals from small businesses throughout the event. “At

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eCommerce Marketing Leaders: The 20 Most Influential of 2024

Algopix

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. These visionary individuals not only navigate the ever-changing digital landscape but also set the pace for innovation, disruption, and success in the eCommerce sphere.

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In Their Own Words: How Retailers Are Coping With COVID-19

Retail TouchPoints

During our annual 36|86 Festival in August, a panel of experts and founders across the retail industry came together (virtually) to address what trends and consumer habits have changed specifically, how they’ve adapted to serving customers, and what the outlook looks like for the future for small businesses, e-Commerce and logistics.

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3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook

Retail TouchPoints

As retailers shift more of their attention and dollars to digital content and community-building activities, livestreaming has moved into the spotlight. In 2020 alone, livestreaming generated $135 billion in Chinese ecommerce sales , but livestreaming in the U.S. Its rampant rise in China is encouraging U.S. Companies in the U.S.

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Retail vs Ecommerce: What’s the Difference?

Ecommerce Platforms

Quick answer : The term “retail store” typically applies to a physical, or brick-and-mortar location, such as a supermarket, boutique, or individual offline store. Both retail and ecommerce stores have their own distinctive pros and cons to consider for any entrepreneur. What is Retail? How Does Retail Work?

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Amazon Generates 11% Revenue Boost in Q2, Forecasts Strong Q3

Retail TouchPoints

Amazon identified several key investments within retail and advertising that supported this jump, including: An expanded Prime Day : Prime members worldwide purchased more than 375 million items during the annual event that took place July 12-13 across various categories. In addition, overall operating income swelled to $7.7 billion to $61.8

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What to Expect in 2022: 3 Strategies That Should be Top of Mind for Retailers 

Retail TouchPoints

In conversations with retailers, technology partners and industry veterans in my network, several points have stood out. One area of investment by retailers is a shift to buy online, pick up in-store (BOPIS), which was called “table stakes” by one retailer insider I talked with. Rise of Community Commerce.