Retail TouchPoints

MAY 18, 2023

In grocery ecommerce alone, online revenues are expected to account for more than 13% of total category sales by 2026. Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time. The numbers can be even higher in some cases.

Improvements 235

Improvements PPC Retail Financial Services 235

Kissmetrics

OCTOBER 26, 2020

In 2019, ecommerce sales were $3.53 Online shopping was a popular past time before the pandemic, but ecommerce has grown by 20 percent in 2020 alone. With the right preparation, ecommerce retailers can achieve double-digit conversion rates and consistent, year-over-year growth. trillion worldwide. trillion by 2023.

eCommerce 279

eCommerce Shipping Costs Reference SEO 279

Inflow Insights

NOVEMBER 1, 2019

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost. The eCommerce PPC Strategies We Implemented for a 9.89x ROAS.

PPC 105

PPC eCommerce SEO Information 105

Inflow Insights

JANUARY 15, 2020

Identifying your key “marketing levers” is an approach every eCommerce business can pursue. We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Using industry studies as a point of reference doesn’t help you decide on the best action (i.e. Pay-per-click (PPC).

PPC 162

PPC eCommerce SEO X-cart 162

Inflow Insights

OCTOBER 14, 2021

If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO).

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

FastSpring

DECEMBER 18, 2020

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. As of 2019, B2B ecommerce sales globally have surpassed $12 trillion in revenue. What is B2B Ecommerce? Why B2B Ecommerce is on the rise. What Is B2B Ecommerce?

B2B 148

B2B eCommerce Payment Services SEO 148

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. And it’s how I found my current role at Inflow , an eCommerce marketing agency. First, I’m going to cover what I’m talking about when I say “innovation.”

PPC 109

PPC eCommerce Marketing SEO 109

ROI Revolution

JANUARY 27, 2022

In our January 2022 SEO News Recap, explore the most recent news and updates from ROI’s SEO experts on search engine optimization, including insights into how Google ranks fluff content, SEO for Shopify, a new Google Shops section in organic search results, and more. Yoast SEO Is Coming to Shopify!

SEO 78

SEO White Paper Shopify Mobile 78

Inflow Insights

JANUARY 26, 2022

But many eCommerce businesses miss a crucial aspect when offering phone ordering: tracking that data and using it to inform their entire digital marketing strategy. Just look at this client , who saw a 74% increase in PPC revenue after implementing tracking solutions!). Why Integrate PPC Call Tracking?

PPC 115

PPC eCommerce Multi-channel SEO 115

GetElastic

SEPTEMBER 15, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. With the disruption of COVID-19, new trends have emerged, and the eCommerce landscape is transforming. As the role of customer experience expands in B2B eCommerce, brands are investing heavily into personalization. Watch the Webinar.

B2B 146

B2B eCommerce Customer SEO 146

Kissmetrics

NOVEMBER 6, 2020

But that’s nothing close to the number of products vying for your potential customers attention and credit cards on the e-commerce site. Your goal should be to improve Amazon SEO. This time, assume you’ve optimized your store and product descriptions, adhering to all Amazon SEO requirements. million sellers.

Marketing 230

Marketing PPC SEO Social Media 230

Kissmetrics

FEBRUARY 4, 2021

We offer search engine optimization (SEO), paid search marketing, social media marketing, content marketing, data, analytics, insight, and programmatic advertising. The agency has deep roots in earned and paid marketing, leading companies to grow through social media, video, SEO content, and more. NP Digital Case Studies and Awards.

Marketing 275

Marketing SEO eCommerce Social Media 275

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. The 9 eCommerce marketing strategies below are tailored toward medium to large businesses, but they will also work for a small business, too.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Ecommerce Platforms

MAY 2, 2018

If you're one of those people with a passion for building your very own online enterprise with the help of an ecommerce store, then this is the right place. The following is a list of the top ecommerce podcasts to help get you started on the journey to passive income. Ecommerce Minute. Ecommerce Paradise.

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eCommerce Small Business Retail Online Retail eCommerce Marketing 187

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. In this post, we’ll show you 11 online marketing strategies that B2B eCommerce stores should take advantage of. B2B eCommerce SEO Marketing Strategies. #1: Get in touch.

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B2B eCommerce Marketing eCommerce Marketing 78

Store Growers

JANUARY 29, 2020

Because in ecommerce, your products are the number one thing. Before I show you how to do it, let me show a case study of applying Product IQ to my clients’ campaigns. Adding Product IQ (Client Case Study). Data source 1: Ecommerce back-end. Data source 2: Google Analytics Enhanced Ecommerce. In Website Design.

PPC 113

PPC Article eCommerce Shopify 113

Inflow Insights

MARCH 20, 2018

In this post, we’ll share with you the exact strategy we use with one of these eCommerce companies. Note: Looking to uncover other new ways to tighten up spending on your PPC campaigns while improving your ROAS? This includes doing SEO work to make sure they’re at the top of organic searches as well. Contact us here.

eCommerce 148

eCommerce PPC Marketing SEO 148

Inflow Insights

JULY 29, 2019

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. How Can We Become One of the Best eCommerce Agencies? A few years ago, I thought that too. Schedule a call here.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

Kissmetrics

SEPTEMBER 3, 2020

Most companies choose to outsource that hard work to a PPC agency. Unlike SEO, where results require weeks or months of work, Google Ads is a direct response channel. Some PPC agencies rely on a pay-per-lead model. Your agency should be able to provide you with references and case studies to validate their expertise.

PPC 274

PPC Management Improvements Books 274

Inflow Insights

AUGUST 4, 2021

To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. 10 Tips for Engaging eCommerce Social Media Holiday Ads. We’ve worked with dozens of eCommerce businesses over the last decade. Don’t forget about Pinterest.

Social Media 134

Social Media eCommerce Gifts Recommendation 134

ROI Revolution

APRIL 12, 2023

With so much uncertainty in today’s ecommerce landscape, many businesses are cutting back on marketing – and neglecting their long-term business growth in the process. Don’t neglect the upper funnel 30% of PPC performance is driven by brand messaging and awareness. An impending recession. Rising inflation rates. Supply chain strain.

PPC 78

PPC Social Media Shipping Costs Supplies 78

AcquireConvert

OCTOBER 23, 2022

Choose a Shopify SEO expert by following these best practices…. You’re likely to rely on the results produced by your Shopify SEO expert to grow your business. So, it pays to do your due diligence before simply going with the first SEO company you find. Ask yourself: How can your website and SEO performance be improved?

SEO 28

SEO Shopify PPC Recommendation 28

Inflow Insights

AUGUST 11, 2021

To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. But what it’s not too early for is your eCommerce holiday email marketing campaigns. Most online marketing — like PPC and paid social — is intrusive.

Marketing 144

Marketing eCommerce Social Media X-cart 144

Inflow Insights

SEPTEMBER 13, 2021

In this blog, we’ll tell you everything you need to know about micro conversions in the eCommerce space, including: What micro conversions are and why they’re important Which micro conversions your online business needs to track And how micro conversions should be a part of your holistic digital marketing strategy.

Marketing 109

Marketing Shopping Carts PPC Social Media 109

Kissmetrics

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

PPC 313

PPC Social Media Multi-channel Mobile 313

Ecommerce Platforms

DECEMBER 20, 2021

From top-down optimization of your affiliate programs to setting up multi-touch attribution or SEO-optimized links or tracking social media performance, affiliate management services providers help brands increase their reach and awareness with a cost-effective approach.

Merchant Services 104

Merchant Services Management eCommerce Multi-channel 104

Inflow Insights

JULY 8, 2019

In this guide, you’ll learn the best practices for tracking inbound phone calls to your eCommerce store. The challenge for eCommerce stores is figuring out how to track ROAS accurately without knowing what ads or other marketing sources their calls are attributed to. What is Keyword Level Call Tracking (PPC Call Tracking)?

PPC 61

PPC eCommerce Multi-channel SEO 61

Inflow Insights

APRIL 17, 2020

Tracking content decay particularly matters for eCommerce companies because when it’s happening to your most important or highest-converting pages, it can tie directly to losses in revenue. Note: We’ve been helping eCommerce companies with their SEO for over a decade. What Is Content Decay?

eCommerce 89

eCommerce SEO Article Other 89

Prisync

JULY 19, 2017

When you do not base your decisions and investment on well-studied metrics that is how you feel. Unfortunately, it is the case of many online retailers and eCommerce store owners. Here are some tips on how to spend wisely your ecommerce marketing budget, and get rid of the hole by the ROI you’ll make. focus on potential.

eCommerce Marketing 41

eCommerce Marketing eCommerce Marketing Channel 41

ChannelAdvisor

MARCH 16, 2018

Your e-commerce team is a well-oiled machine of marketplace best practices: proper categorization, SEO-friendly titles, proven keywords, optimized product descriptions and more. Amazon Sponsored Products is a pay-per-click (PPC) program that can be used to promote individual listings. Not so fast. Your Star Players.

Games 73

Games eCommerce Multichannel PPC 73

Inflow Insights

SEPTEMBER 16, 2019

You know that live chat is helpful for the customer experience on your eCommerce site…but does your live chat increase conversions ? We’ve noticed that many eCommerce companies are hopeful that the resources they put into live chat are helping to increase sales. Does live chat increase eCommerce conversions?

Live Chat 69

Live Chat eCommerce Mobile Conversion Optimization 69

Kissmetrics

SEPTEMBER 19, 2020

As an industry, ecommerce is expected to grow at a minimum of 6.3 The retail apocalypse and a worldwide pandemic have boosted ecommerce growth. This is good news for ecommerce companies; it’s great news for ecommerce companies with an agency that’s ready to take advantage of this growth. percent per year.

eCommerce 275

eCommerce eCommerce Marketing Shipping Costs Shopify 275

VTNS Solutions

JUNE 9, 2019

Analytics Conversion Optimization SEO Paid Marketing Growth Marketing List of blogs to read for awesome digital marketing insight Tools. SEO Insights and Resources. SEO is a major growth lever and it is not suprising that there are tons of articles dedicated to it. Here you will find reference to. What is Digital Marketing?

Marketing 28

Marketing Conversion Optimization SEO Social Media 28

Kissmetrics

NOVEMBER 21, 2022

And even with Google, if you want to succeed you have to think beyond traditional SEO and PPC ads because everyone is using traditional tactics. According to an MIT study , search engines were valued more than 2x as much as email, nearly 5x as much as online maps, and +50x more than social media. I bet you are thinking “Google”.

Marketing 43

Marketing SEO Social Media Omnichannel 43

Kissmetrics

OCTOBER 6, 2020

Ecommerce is still growing. Statista says worldwide ecommerce sales will grow from 4.2 The worldwide pandemic and the growth of remote work continues to boost ecommerce growth. This is a huge opportunity for ecommerce companies that are ready for this change. Your ecommerce business will need help.

eCommerce Marketing 248

eCommerce Marketing eCommerce Marketing Shipping Costs 248

eCommerceFuel

APRIL 24, 2019

” In this week’s e-commerce news, Amazon closes a door in China and opens one in your garage — literally. SEO Internship | FTF Agency | Philadelphia, PA. PPC Specialist | Holmes Custom | Jacksonville, FL. The Final Job Boards Update (A Launch Case Study) (Podcast). Hi everyone!

Merchant Services 24

Merchant Services Vend Payment Services Cryptocurrencies 24

SellBrite

JULY 28, 2020

Maybe you want to build your own ecommerce business, maybe you’re in need of some extra income, or maybe you just want to scratch that entrepreneurial itch. Study current Amazon bestselling products. Study products similar to the one you want to sell. Are their descriptions SEO optimized ? What’s their seller rank?

Shipping Costs 125

Shipping Costs Fulfillment Shipping Subscription 125