Retail TouchPoints

DECEMBER 14, 2021

Experience design is entering a new era — with new players involved. Welcome to the age of social experiential design, where the visual tactics must integrate a “pixel x frame” approach and include social media influencers on the activation team from the beginning of the experience’s concept. Unlike the past, in which photographers and videographers were the sole gatekeepers of setting up and documenting the moment, the scene or “money shot,” today’s audiences — disciples of social media communi

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Social Media Events Document Marketing 317

Forrester eCommerce

DECEMBER 14, 2021

A number of trends in the B2B sales space have disrupted, challenged, and motivated sales enablement teams this year. As the first quarter of 2022 begins, let’s understand how these macro trends and the pandemic have reshaped our function and industry. First, the multitude of sales enablement tech acquisitions we’ve seen allows us to brag […].

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B2B Customer 195

Retail TouchPoints

DECEMBER 14, 2021

Fred Segal has partnered with media tech holding company Subnation to launch Artcade, a dynamic retail experience featuring curated collectibles, limited product drops, an NFT gallery and a streaming studio. The collaboration will exist both on L.A.’s Sunset Strip and in the Metaverse. The collaboration includes curated merchandise, collectibles, limited-edition apparel and gaming hardware, as well as virtual goods and digital skins that can be purchased in-store or in the Metaverse via cryptocu

Jewelry 312

Jewelry Cryptocurrencies eCommerce Arts 312

Kissmetrics

DECEMBER 14, 2021

I’m proud to announce that MediaPost, a well-respected media, advertising, and news publication, recognized NP Digital as the Search/Performance Agency of the Year. This announcement is a testament to the hard work of our growing pool of talented employees as well as our major enterprise and SMB clients. As a previous finalist in 2021, winning this year’s award is especially meaningful due to all of the extra hard work and dedication our team put in.

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Customer SEO Cryptocurrencies PPC 208

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

Retail TouchPoints

DECEMBER 14, 2021

Costco will put a renewed emphasis on ecommerce by doubling the number of locations with pickup lockers over the coming year and expanding its Costco Next brand directory. The retailer’s net sales were up 16.7% to $49.4 billion in Q1 2022, with digital sales up 13.3% year-over-year. Currently, 112 Costco warehouses have pickup lockers, according to CFO Richard Galanti on a call with investors.

eCommerce 299

eCommerce Supplies Fulfillment Improvements 299

My Wife Quit Her Job

DECEMBER 14, 2021

If you are an artist or artisan and you craft your own products, Amazon Handmade is a lucrative way to sell your goods to millions of potential customers. Up until 2015, Etsy was the only game in town for handcrafted products but thanks to Amazon Handmade, artists and crafters can access another large marketplace to market their goods. If you are already selling on Etsy and you’re ready to expand to a much larger platform, Amazon Handmade allows you to reach over 250 million shoppers worldwide w

Games 156

Games Marketing Customer 156

Omnisend

DECEMBER 14, 2021

Reading Time: 5 minutes. If you’ve ever watched anything on YouTube (seriously, anything ), you should know what Wix is. Legend has it that some people even play Wix ads to wake up their siblings in the morning. But what others may not know is that Wix is more than just a professional website builder—the platform also has an email marketing tool called Ascend by Wix.

Multichannel 148

Multichannel Social Media Marketing Subscription 148

Retail TouchPoints

DECEMBER 14, 2021

Nike has acquired RTFKT — a company that creates digital artifacts, including “Metaverse-ready” sneakers and other collectibles — for an undisclosed amount. The RTFKT acquisition is the latest Nike move into the metaverse; the company filed a number of trademark applications in early November 2021 that hint at future plans for virtual Nike shoes and apparel.

Games 275

Games Apparel Other Retail 275

RetailDive

DECEMBER 14, 2021

While several brands have experienced success through acquisitions, public listings or investments from larger retailers, others haven't been as fortunate.

Other 134

Other Retail 134

Retail TouchPoints

DECEMBER 14, 2021

With tracking cookies departing and consumer data privacy concerns rising, first-party data — information that companies collect directly from their customers — represents a much-needed gold mine for retailers and brands. But Interactive Advertising Bureau ( IAB ) Executive Chairman Randall Rothenberg believes that many of the biggest legacy brands are barely scratching the surface, while nimbler newcomers are using sharp pickaxes to find the most valuable nuggets.

Consumer Goods 264

Consumer Goods Consumer Channel B2C 264

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Inflow Insights

DECEMBER 14, 2021

Editor’s note: This blog was originally published in 2017. It has been updated for accuracy and modern practices. Many eCommerce retailers struggle to coax results out of their paid search campaigns — especially without an experienced marketer manning the helm. Skreened was no different. As an eCommerce brand that sold trendy design-driven apparel and other products, Skreened was missing out big by not running Google Shopping campaigns.

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PPC Apparel eCommerce Merchant Services 103

Retail TouchPoints

DECEMBER 14, 2021

As the world witnessed and weathered recent events including the COVID-19 pandemic, natural disasters, civil unrest and a heavy focus on social issues, retailers and consumers alike have developed a deeper understanding of the relationship between business, humans and the planet we all share. That awareness has prompted a shift toward more mindful buying, with 68% of consumers saying they plan to increase their efforts to identify brands that reduce environmental impact and 74% of Millennials re

Beauty and Health 147

Beauty and Health Merchant Services Consumer Social Media 147

RetailDive

DECEMBER 14, 2021

The retailer hurled rhetorical bombs at a fund that wants to replace all of its directors and install a former Dollar General chief as executive chairman.

Retail 116

Retail 116

ChannelAdvisor

DECEMBER 14, 2021

For most brands and retailers, the 2021 holiday season is still far from over. There are plenty of advertising budgets to manage, promotions to deploy, and orders to fulfill. But with Green Monday — the second Monday in December and, traditionally, the last major shopping holiday of the season — behind us, the holiday shopping season is finally coming into focus. .

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eCommerce Blog Presentation Accessories 94

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

RetailDive

DECEMBER 14, 2021

The purchase comes on top of several others Nike has made to improve its digital capabilities, including data integration platform Datalogue.

Improvements 122

Improvements Other 122

Profitero

DECEMBER 14, 2021

Online, product content serves as your packaging, 30-second commercial, promotional display, and more. Profitero’s research shows that having complete, correct and compelling content on the digital shelf can boost sales, traffic and conversion. In fact, we found brands get an average sales lift of 36% on Amazon in the U.K. when adding videos to product detail pages (PDPs) to meet category benchmarks.

Management 78

Management eCommerce Retail 78

RetailDive

DECEMBER 14, 2021

Cozi is the company's first proprietary womenswear brand, and follows a larger trend of athletics retailers banking on their private labels.

Apparel 120

Apparel Banking Retail 120

ROI Revolution

DECEMBER 14, 2021

Published June 29, 2021 | Updated December 14, 2021 As we approach a post-pandemic world , everything is unprecedented. The 2021 holiday shopping season will be no exception, with consumers’ shopping habits and spending behaviors transformed by the events of the past several months. To help your brand thrive this holiday season and navigate these uncharted waters, we’ll be keeping this blog post updated with the latest holiday ecommerce stats and trends.

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eCommerce Shipping Costs Gifts Social Media 78

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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

POS

RetailDive

DECEMBER 14, 2021

Leena Nair is leaving after three decades at the consumer products conglomerate, to take over in the fashion house's post-Lagerfeld era.

Fashion 113

Fashion Consumer 113

Wiser

DECEMBER 14, 2021

Managing your in-store retail presence can get a whole lot easier when you have the right tools at your disposal. The biggest brands can send in hundreds if not thousands of field team employees into physical locations. The rest of us? We have to look for other opportunities to improve retail execution and sell better. Thankfully, there are plenty of retail execution software options on the market today.

Retail 78

Retail Information Improvements Management 78

RetailDive

DECEMBER 14, 2021

Following a quarter of declining sales and growing operating loss, Robert DeMartini steps into the role, succeeding Joseph Megibow.

Operations 113

Operations 113

ROI Revolution

DECEMBER 14, 2021

Published December 14, 2021. Online revenue from personal care is projected to surpass $38 million next year – a more than $13 million increase over pre-pandemic revenue. As consumer interest in self care continues to skyrocket, what can brands in the personal care, health, and wellness industry expect in the next year? In this infographic, dive into the latest health and wellness industry stats and trends, how the pandemic has impacted this industry, and tips and strategies for health and

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Fulfillment Article Supplies Shipping 78

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

Retail

RetailDive

DECEMBER 14, 2021

Following efforts on Twitter and TikTok, the partnership is the retailer's latest move to bridge content with commerce.

Retail 113

Retail 113

Salsify

DECEMBER 14, 2021

More than ever, delivering an online shopping experience that customers expect on Amazon requires close, ongoing, direct collaboration between Amazon and their sellers.

Customer 78

Customer 78

RetailDive

DECEMBER 14, 2021

The tech giant tapped Citizens Bank to offer consumers more choices for spreading out their purchases.

Banking 112

Banking Consumer 112

Liveintent

DECEMBER 14, 2021

As we approach the end of the calendar year, the industry is planning for 2022 — but you can’t plan for the future without understanding the past. Recently, LiveIntent partnered with digital advertising consultancy Beeler.Tech and CoLab Media Consulting to assess the state of Revenue Operations. The new Rev Ops Barometer Report provides insight into the challenges publishers currently face and how to move forward.

Presentation 71

Presentation Management Blog Operations 71

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

Kibo

DECEMBER 14, 2021

Millennials make up a significant and large part of today’s retail environment. There are anywhere between 80 and 95 million millennials , making up roughly 30% of the population. While there’s some disagreement on when the millennial generation begins and ends, the consensus is it encompasses those born between 1980 and 2000. Now, this generation is entering its prime spending years, and as millennials age into their 30s and 40s, they will be an increasingly important consumer group

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Social Media Retail Mobile Omnichannel 62

RetailWire

DECEMBER 14, 2021

Nike has announced the acquisition of RTFKT Studios, a virtual shoe company that seeks to create “next generation collectibles that merge culture and gaming.” RTFKT sells its virtual sneakers along with non-fungible tokens (NFTs). The move is seen as a means for Nike to pair the purchase of real sneakers with virtual ones.

Games 59

Games Article 59

ChannelAdvisor

DECEMBER 14, 2021

For most brands and retailers, the 2021 holiday season is still far from over. There are plenty of advertising budgets to manage, promotions to deploy, and orders to fulfill. But with Green Monday — the second Monday in December and, traditionally, the last major shopping holiday of the season — behind us, the holiday shopping season is finally coming into focus. .

eCommerce 52

eCommerce Blog Presentation Accessories 52

Korona

DECEMBER 14, 2021

If you’re considering becoming a convenience store owner, you’ve come to the right spot. According to a 2020 study by Statista , there were more than 150,000 convenience stores in the United States. The majority of them were independent stores and the overall convenience store sector in the United States had sales of 532.9 billion U.S. dollars that year.

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POS Point of Sale Operations Banking 52

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Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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