Thu.Apr 13, 2023

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Building an Effective Ecommerce Merchandising Strategy | Salsify

Salsify

Website merchandising is the process of arranging your direct-to-consumer (DTC) website in a way that supports conversion.

eCommerce 137
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How to Drive Wine Sales in 2023 with Digital Marketing

Retail TouchPoints

How can your wine brand stand out among thousands of competitors? It’s about more than having the most eye-catching packaging or best shelf spot — although these are important factors. To get people to reach for your product repeatedly, learn how to stand out across the customer journey using a digital-first media strategy. To accomplish this effectively, wine brands need a holistic, omnichannel marketing strategy that ladders up to full-funnel goals: Establish emotional connection and awareness

Marketing 317
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Why It's Worth Investing in Website Performance.Especially if Your Budget is Compressed

Fastr

You know that having a fast and reliable ecommerce website is essential. However, have you ever considered the impact that website performance can have on your bottom line? It can be tempting to avoid website updates when your budget is tight, but that is actually the very best time to invest in your site. In this blog post, we'll explore why you should invest in performance and how Zmags Performance Services can help.

Blog 189
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Serta Simmons Names New C-Level Marketing and Innovation Execs

Retail TouchPoints

Serta Simmons Bedding (SSB) has gone outside its own ranks for its latest executive appointments. The brand named Guy Longworth as its new Chief Marketing Officer, effective immediately, and Brian Dengler as the brand’s Chief Innovation Officer, effective May 8, 2023. Guy Longworth SSB is looking to stabilize its C-suite with these appointments following the company’s January 2023 bankruptcy filing , part of a restructuring effort undertaken in cooperation with key financial stakeholders.

Marketing 286
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The Pragmatic Path to Composability: Adapting to the Future through Modularity

Speaker: Jason Cottrell

Brands used to look for a vendor who could do everything. Over time, one vendor was no longer enough to meet a brand’s needs, and they added, added and added. Now they need all their vendors to work well together. That’s composable, and only some will make the cut. As customers — and your board — expect you to be in new channels and to rapidly adapt to shifts in the market, the need for true composability is more crucial than ever before.

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fabric Teams Up with AWS to Reinvent the Next Generation of E-Commerce Technology

Fabric

The post fabric Teams Up with AWS to Reinvent the Next Generation of E-Commerce Technology appeared first on Headless E-Commerce Platform | fabric.

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Gepard Helps Brands and Retailers Ensure Product Information in Up-to-Date

Retail TouchPoints

Product information management platform Gepard has launched a feature called Digital Shelf Analytics. The solution aims to help brands and retailers track content by supervising content providers, monitoring their enriched product listings on retailers’ websites and fully controlling content completeness and accuracy. The software was designed to help manage content across syndication channels and marketplaces, different product data requirements and variations in local markets in order to ensur

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Senators press major retailers, brands on child labor in supply chains

RetailDive

Sens. Alex Padilla and John Hickenlooper questioned Walmart, Target, J. Crew and others about compliance practices after reports of exploitation in the U.S.

Supplies 128
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Google Ads Custom Audience Segments: A Step-by-Step Guide to Hyper-Targeting Your Ideal Customers

Store Growers

There are countless audience segments to target for Google Ads campaigns, but what if none of them fit your goals? Affinity, In-Market, and Similar audiences are all defined by Google. Even if you go for Remarketing audiences, where data on your website visitors is used to create a list of users, your input into audience creation isn’t limited, but the outcome is.

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Andy Jassy touts Amazon’s advertising potential

RetailDive

In his annual letter to shareholders, the e-commerce giant's chief executive compared the ad business to AWS, which he led for more than 20 years.

eCommerce 115
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How Don’t Buy Her Flowers is on a mission to make gifting more thoughtful

Omnisend

Reading Time: 5 minutes In 2014, after giving birth to her first baby, Steph Douglas received lots of well-meaning bouquets. But while the flowers were lovely, for Steph they were yet another thing to take care of: “When I had my first baby, I received lots of flowers yet I was feeling completely overwhelmed with everything – the baby, the visitors, the bodily functions – and trying to arrange flowers and then dispose of them was all a bit much, however pathetic that sounds,” she says.

Gifts 88
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Walmart e-commerce layoffs surpass 3K

RetailDive

The retail giant is letting go nearly 1,000 workers at a distribution center in Chino, California, amid plans to ramp up its use of robotics.

eCommerce 121
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Legal weed sales will top chocolate, craft beer and eggs this year

RetailWire

Legal marijuana sales are expected to surpass $33.5 billion this year, up $4 billion from 2022, according to a new report from MJBiz. Sales are expected to climb to $57 billion by 2028.

Article 98
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Will National Shopping Outlet Day bring in shoppers amid continued inflation?

RetailDive

Simon’s event will occur in June — and perhaps kick off a summer sale period — as consumers continue to wrestle with the impact of inflation

Events 102
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A/B Test Success Story: $1B Athletic Apparel Brand Grows Cart Additions by Reducing Friction

ROI Revolution

The world of ecommerce is constantly changing – as are consumers’ shopping behaviors. Your business can survive the shifts by remembering that just because something is familiar does not necessarily mean it provides the best experience for your user. By challenging conventional user flows and design treatments, your business can stand out from your competitors and get more conversions.

Apparel 78
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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Catalog retailer AmeriMark Interactive files for bankruptcy

RetailDive

The company, which also operates through e-commerce, saw total revenue drop by about $375 million in 2022 compared to the year before.

eCommerce 114
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TailwindCSS is a Great Fit for Composable

GetElastic

Composable architectures offer many benefits, including improved scalability, flexibility, and maintainability. But building an attractive and maintainable UI can be a challenging task, requiring careful consideration of various design principles and the ability to easily reuse and combine components. That's where TailwindCSS comes in. This popular CSS framework provides a utility-first approach to building custom user interfaces, making it an excellent fit for composable.

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Wrangler parent rolls out system to reduce climate impact

RetailDive

Kontoor’s new Global Design Standards focus on decreasing greenhouse gas emissions, lowering water and chemical usage, and assessing worker well-being.

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Gather Once, Optimize Everywhere with Product Content Feeds

ChannelAdvisor

Product or data feed management is supposed to streamline product listings across multiple ad platforms, channels or marketplaces. But doing it manually is time-consuming and inefficient, especially as your business expands to more channels. It also takes focus away from other important program management factors and considerations like: Ad strategy Content creation Compliance Program growth Feed management software lets automation bear the burden of listing and advertising across channels.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Rent the Runway names new CFO as it slogs toward profitability

RetailDive

The apparel rental service narrowed its losses in Q4, with revenue and active subscribers up from last year.

Apparel 119
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Maximizing User Engagement with These Must-Have WordPress Form Plugins

MagentoBrain

User engagement is a crucial aspect of any website's success. It refers to how users interact with your website, how long they stay on it, and how likely they are to return. One of the most effective ways to increase user engagement is by creating engaging and interactive forms that capture the attention of your audience. In this article, we will explore some of the must-have WordPress contact form plugins that can help you maximize user engagement on your website.

PayPal 52
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Keds kicks off brand refresh animated by inclusivity, playfulness

RetailDive

A revamped logo and product assortment are part of an overhaul that follows the brand’s acquisition by Designer Brands in February.

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Gather Once, Optimize Everywhere with Product Content Feeds

ChannelAdvisor

Product or data feed management is supposed to streamline product listings across multiple ad platforms, channels or marketplaces. But doing it manually is time-consuming and inefficient, especially as your business expands to more channels. It also takes focus away from other important program management factors and considerations like: Ad strategy Content creation Compliance Program growth Feed management software lets automation bear the burden of listing and advertising across channels.

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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.

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Qurate launches livestream shopping app Sune

RetailDive

The video-focused platform is aimed at Gen Z and highlights mission-driven brands through a personalized feed.

98
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Walmart to raise $5 billion in corporate bond deal

RetailWire

Walmart plans to use the $5 billion raised in a corporate bond offering for general corporate purposes. The retailer has at least $4 billion in bonds maturing over the next six months, according to CreditSights.

Retail 52
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Parcel Auditing: What Is It And How Does It Work?

RetailMinded

Parcel auditing is reviewing your business’s shipping bills and invoices to identify possible errors and opportunities for savings. For example, after a detailed review of every data point, you may locate billing inaccuracies such as incorrect dimensional weight charges. In that case, you can get your money back if you were overcharged. Ideally, a parcel audit involves an extensive cost analysis to uncover shipping inefficiencies and to enable you to renegotiate carrier contracts.

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Andy Jassy is bullish on Amazon’s prospects

RetailWire

Amazon.com CEO Andy Jassy is confident that the company can get its expenses in line with the needs of the business and grow sales and profits going forward. In his annual letter to shareholders, Mr. Jassy said that large language models and generative artificial intelligence projects would be transformative for Amazon.

Article 52
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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The Science of Neuromarketing: Understanding Consumer Behavior for Smarter Campaigns

Digital Doughnut

Imagine you’re meandering down the snack aisle at your local grocery store, and suddenly you find yourself irresistibly drawn to a new brand of potato chips. Intrigued by the packaging, you toss it into your cart. Ever wondered what’s behind this seemingly spontaneous decision? It’s not a stroke of fate; it’s the captivating world of neuromarketing at work!

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Eight Call Answering Mistakes You Have To Avoid

RetailMinded

More than three quarters of customers prefer talking to a real person when contacting a business. And many say it’s more important to them as an increasing amount of communication becomes automated. The information, from a ‘future of customer experience’ report commissioned by PwC, highlights the essential role phone calls still play across businesses, whether it’s for sales, customer service or support.

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Top Courses in Digital Marketing to take your career to the next level

Ecommerce Guru

In moment’s world, digital marketing has come a pivotal aspect of any business. With further and further companies shifting their […] The post Top Courses in Digital Marketing to take your career to the next level appeared first on Ecommerce Guru.

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American workplaces should work for neurotypical and neurodivergent thinkers alike

RetailWire

Inclusive workspaces today must accommodate both neurotypical and neurodivergent workers who often bring different strengths to their jobs. April is Autism Awareness Month (AKA Autism Acceptance Month).

Article 40
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.