Policing Your Brand on Online Marketplaces: an Intellectual Property Guide for Retailers
Retail TouchPoints
MARCH 29, 2023
Given the rapid growth of online retail over the past few years, brand owners have become increasingly vigilant about the distribution of their products, in many instances by third-party resellers, on these online platforms. This article offers a quick review of common brand policing challenges that brand owners face on online platforms. Then, we discuss solutions based on trademark and copyright laws for addressing these issues.
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