Wed.Mar 29, 2023

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Policing Your Brand on Online Marketplaces: an Intellectual Property Guide for Retailers

Retail TouchPoints

Given the rapid growth of online retail over the past few years, brand owners have become increasingly vigilant about the distribution of their products, in many instances by third-party resellers, on these online platforms. This article offers a quick review of common brand policing challenges that brand owners face on online platforms. Then, we discuss solutions based on trademark and copyright laws for addressing these issues.

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The Edge Of The Age Of AI

Forrester eCommerce

This morning I sat at the feet of HP CEO Enrique Lores as he kicked off HP’s Amplify Partner Conference and welcomed attendees to the two-day event here in Chicago.

Events 368
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Temu Review: Is Temu Legit And Safe To Buy From?

My Wife Quit Her Job

Temu is a low-cost online marketplace that has generated a lot of attention since launching in the US in September 2022. But is Temu a reliable platform for online shopping? This Temu review covers how the platform works, the pros, and cons, and whether Temu is a good place to source products for your online store. The post Temu Review: Is Temu Legit And Safe To Buy From?

eCommerce 225
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Best Shopify Wholesale Apps for 2023

Ecommerce Platforms

Looking to expand your business with wholesale operations on Shopify? Check out our comprehensive guide featuring the best Shopify wholesale apps available. From easy product and order management to streamlined pricing and discounts, these apps have everything you need to succeed in the wholesale game. Start growing your business today with the help of these powerful tools.

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Personalize & Empower: Crafting a Digital-First Retail Experience

Speaker: Nicole Ramirez, M.A. - Marketing Director, Growth, Emerging Products - Forbes | Advisory Panel - University of Houston | Named Top 5 Digital Marketing TEDx Talks

Data-driven client engagement is revolutionizing the way businesses interact with their customers. Using data to understand customer behavior and preferences can improve personalization and customer pleasure. But while most businesses understand the value of data-driven client engagement and delivering tailored experiences, many are having difficulty implementing them.

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Apple Launches Long-Awaited BNPL Offering

Retail TouchPoints

Apple has begun the pre-release of its new Pay Later offering, which was first announced at the company’s developers’ conference in June 2022. Pay Later — which will let users split purchases into four payments spread over six weeks with no interest and no fees — is now available for some randomly selected Apple Wallet users in the U.S., and will roll out to all users in the coming months.

PayPal 108
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Madewell Men’s store opens in Washington, DC

RetailDive

The retailer has been carrying men’s products since 2018 with dedicated sections in select stores, ultimately expanding to a number of stand-alone locations.

Retail 96

More Trending

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5 Luxury Brand Trends for a Post-Pandemic World

ESW

After a brief decline during the COVID-19 pandemic, the luxury goods industry has bounced back at an impressive rate. The market is predicted to grow by 4.5% annually from 2022 to 2027, and the industry’s largest segment (fashion) came in with a market volume of USD $97.23 billion in 2022. In addition to growth, other luxury brand trends reflect the ongoing effects the industry faced as a result.

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Macy’s Names Gennette’s Successor as CEO Plans 2024 Retirement

Retail TouchPoints

Jeff Gennette, Chairman and CEO of Macy’s since 2017, plans to retire in February 2024 after a total of four decades with the retailer. He will be replaced in the top spot by Macy’s EVP and Bloomingdale’s Chairman and CEO Tony Spring, who has been named Macy’s President and CEO-elect and gained a seat on the board of directors. Jeff Gennette As part of the leadership transition, current CFO Adrian Mitchell’s responsibilities have been expanded to include the role of COO.

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March 2023 SEO News Recap

ROI Revolution

Welcome to your March 2023 SEO news recap! Last month , we shared the latest news related to AI for SEO, video SEO best practices, and more. In this month’s update, we’ll share details on the latest Google algorithm updates, clarification on what Google Bard is used for, the latest news on ChatGPT and Bing, and more. Google Rolls Out March 2023 Broad Core Update Google released its March 2023 broad core update on March 15, 2023.

SEO 78
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Kohl’s Expands Marketplace to New Categories Following Successful Pilot

Retail TouchPoints

Kohl’s is opening its third-party marketplace to sellers in all categories following a successful pilot of the platform. The Kohl’s Marketplace already features thousands of products in categories including apparel , fitness , wellness , toys and home. Now the retailer plans to scale the platform by opening up to third-party sellers in all areas, in particular: Apparel and accessories, including men’s, women’s, kids, bags, backpacks, sunglasses, gloves, hats and scarves; Sports and fitness , wit

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Inriver Webinar Featuring Forrester: Are You Ready for the Future of PIM?

Speaker: Brooke Cunningham, CMO at inriver

As demands for product information grow and the product journey goes circular, ensuring you have the right PIM software in place today is essential. Join our guest speaker, Chuck Gahun, Principal Analyst, Forrester in conversation with Brooke Cunningham, Chief Marketing Officer, inriver and Johan Boström, inriver Co-Founder & Chief Customer Ambassador, to learn about the expanding role of PIM and how to prepare for new product journey demands.

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Customer Experience Optimization – from Clicks to Checkout & the Happily Ever After.

Omniconvert

From tackling the most demanding challenges to uncovering the optimisation steps, your no-BS guide to Customer Optimization is here! The post Customer Experience Optimization – from Clicks to Checkout & the Happily Ever After. appeared first on Omniconvert Ecommerce Growth Blog.

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How RFID is Powering Perry Ellis’ Customer Operations, from Inventory Planning to Checkout

Retail TouchPoints

As the industry has learned over the past three-plus years, the stakes in maintaining a strong supply chain are high. Retailers need to ensure shoppers always have access to the product they want, where they want it, or else they risk losing loyalty in a difficult environment. Perry Ellis is managing this challenge through the rollout of RFID technology, in partnership with Mojix , that will help the retailer manage its supply chain from the store level all the way through broader inventory plan

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Best Practice Guide to Optimising Creative Performance in Digital Video Ads

Digital Doughnut

It’s little wonder that marketers are under pressure to create more video content than ever. Consumers are watching an increasing amount of digital video – nearly three-quarters of the population are now viewing the format – and UK marketing professionals are looking to capitalise on this, with video ad budgets increasing in Q4 2022 by 13.7% and ad spend projected to reach £10.52bn by 2027.

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Bloomingdale’s CEO to replace Macy’s chief Jeff Gennette next year

RetailDive

Gennette spent most of his 40-year career working his way up the ranks, and Tony Spring has had a similar tenure at the company’s upscale banner.

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Retail Tech: Empower Associates, Optimize CX, and Boost Productivity

Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.

Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity? This exclusive webinar with Andrew Regan will dive into strategies to empower retail associates for success with new technology.

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Belk Expands Outlet Concept with New and Discounted Items

Retail TouchPoints

Belk will open five additional Belk Outlet locations as part of a new concept launched at the start of 2023. Each Belk Outlet stocks discounted items from larger Belk stores across the retailer’s footprint, including new products as well as high-end and designer brands the locations may not have carried in the past. The first Belk Outlet concept store opened in Greenville, Tenn. on Jan. 30.

Gifts 87
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Lululemon revenue surges 30% in 2022, but Mirror drags down results

RetailDive

The retailer took a $443 million impairment charge on the home workout business in Q4 as it pivots to an app-focused content model.

Retail 106
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Apple Faces Unlawful Firing Charges, Chipotle Reaches Settlement as Labor Disputes Continue

Retail TouchPoints

Retailers are continuing to face challenges from organized labor after the Communications Workers of America (CWA) filed two unfair labor practice charges with the National Labor Relations Board (NLRB) on behalf of Apple retail workers, including those at a Kansas City store who the union claims were fired for their organizing activities. Additionally, Chipotle has reportedly agreed to pay $240,000 to former employees of an Augusta, Maine, location as part of a settlement for closing the restaur

Retail 74
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E.l.f. enters the fashion space with a beauty collection for American Eagle

RetailDive

The blue-hued cosmetic collection — “Beauty Is In Your Jeans” — features eyeshadow, color-changing balm, a clay mask and a signature tote bag.

Fashion 91
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The B2B Sales Leader's Guide for Any Economic Environment

When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.

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Ecommerce Marketing Ideas: 8 Ideas for Entrepreneurs to Keep Up with Trends

Prisync

E-Commerce marketing requires keeping up with effective trends and common best practices for entrepreneurs who are taking a shot at this industry.

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Foot Locker plans app, website revamp as it aims for $2.5B in digital sales

RetailDive

The retailer is “trailing the broader market” when it comes to digital penetration, and hopes to grow the channel to 25% of sales by 2026.

Retail 96
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CPG Study Reveals Shocking Discovery About Customer Journey in 2023

CPC Strategy

From search to influencers, TikTok to Instagram, Amazon to mom-and-pop shops, CPG customers have never before had as many ways to discover and purchase day-to-day essentials as they do in 2023, and marketers have never had more potential touchpoints to use in influencing those purchases.

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The Body Shop expands refill program to include makeup

RetailDive

The retailer now has refill stations in half of its U.S. stores and 800 of its locations globally.

Retail 117
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Retail Reimagined: What It Means To Be An Innovative Retailer

Speaker: DeAnna McIntosh, Retail Growth Strategist

The past three years have forever changed the retail landscape. Companies of all sizes were forced to welcome change with open arms and surrender to total flexibility in order to be agile in the ever-evolving economic environment. In 2023, we are navigating inflation and its impact on consumer spending, various lasting side effects from the pandemic, and a looming recession in the back half of the year.

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The Ultimate Guide to Intelligence Node’s Competitor Price Monitoring Solution

IntelligenceNode

Table of Contents: What is a Competitor Price Monitoring Solution Working with Competitive Pricing Data Modernizing Your Pricing Strategy Analyzing Competitor Prices Set Pricing Rules Based on Business Needs Get. The post The Ultimate Guide to Intelligence Node’s Competitor Price Monitoring Solution appeared first on Blog.

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Lovesac net sales up 22% in Q4 amid industry pressures

RetailDive

The DTC furniture brand has been strengthening its wholesale presence, opening 33 new in-store pop-ups at Costco.

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Barcode And QR code: Why Every Retail Business Needs Both

Korona

Barcodes and QR codes have been around for a while now, yet many retail businesses have yet to take advantage of the full potential of these versatile tools. Sure, using them for inventory tracking is excellent, but there’s so much more you can do with these modern systems—if you’re willing to invest in a POS system equipped with the right technology.

Retail 52
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Banana Republic unveils new home categories

RetailDive

BR Home features rugs, bedding and decor priced between $40 and $7,550 as the retailer pushes to become more of a lifestyle brand.

Retail 88
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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

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How To Price Baked Goods: A Guide For Bakeries

Korona

Every country in the world has their own version of a bakery, usually featuring coffee, tea, and baked goods native to the region. In fact, the U.S. alone is home to almost 9,000 bakery businesses. One of the reasons for their popularity is that bakeries vary so much in terms of the goods they offer. Similarly, the price of products varies from cookies and coffee that cost a few dollars up to custom cakes priced at several hundred or even thousands of dollars.

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6 Fascinating Reasons to Use Product Data or Sec Sheets in Ecommerce Business

Digital Doughnut

Discover the importance of product data sheets and how they can impact your business. Learn about the key information that should be included in a product data sheet, examples of different types, and the benefits they offer, such as increasing sales, providing consistent information, reducing risk factors, and more.

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Adidas drops its opposition to Black Lives Matter use of stripes

RetailWire

Adidas has withdrawn its opposition to the Black Lives Matter Global Network Foundation’s use of three yellow stripes on its merchandise. The athleticwear brand had initially claimed the use of the stripes would create confusion in the minds of consumers. Its decision suggests that it no longer sees that as an issue.

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Barcodes And QR codes: Why Every Retail Business Needs Both

Korona

The post Barcodes And QR codes: Why Every Retail Business Needs Both appeared first on KORONA POS.

Retail 52
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The Ultimate E-commerce Shipping Report For Small Businesses In 2023

Inflation, cost of shipping, and changes in consumer spending are some of the biggest challenges online merchants face today. Get a thorough analysis of these trends, current customer behavior, and more in Shippo’s latest “2023 State of Shipping Report.