May, 2020

Data, Analytics And Insights Investments Produce Tangible Benefits. Yes, They Do.

Forrester eCommerce

If you set out to build a boil-the-ocean business case for why to invest in data, analytics and insights initiatives – stop. Use your precious time to instead focus on prioritizing the investment categories across where you are in your business insights maturity.

How to Turn Your Brick-and-Mortar Store into an Online Store

Ecommerce Platforms

Taking your brick and mortar store online, comes with short term and long-term benefits. In the short-term benefits is that you keep selling even with the present COVID-19 incidence. You’ll help your customers comply with physical distancing while meeting their needs.

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eBay Fees Too High? Here Are 5 Ways To Lower Them


eBay has a history of raising its fees. In the past two years alone, the online marketplace increased its listing upgrade fees and final value fees, and it also began hitting under-performing sellers with penalty fees. Despite this, eBay is still the third-most preferred online marketplace for U.S.

Why Selling On An Etsy Store Is A Bad Idea Compared To Running Your Own Shop

My Wife Quit Her Job

As part of my weekly ecommerce research routine, I like to read and participate in various small business forums and one of my favorites is the Etsy forum. For all of you who have never heard of Etsy, Etsy is a marketplace for do it yourself and handmade goods.

The Pros and Cons of Incentivized Reviews

With so many online reviews out there, we’ve decided to take a look at how incentivized consumer reviews fare against regular reviews from consumers that were not incentivized. Is one better than the other? More positive? Are they similar in topics covered and level of detail? Download this report to get answers to those questions and more!

Why You Need to Offer Sustainable Packaging — and How to Do It Right


Eco-friendly initiatives used to be quite novel in the business world. Several years ago, going green was something that only… Shipping & Fulfillment

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Small Business Order Trends- A year-on-year growth comparision


Over the past 2 months we’ve been looking at order trends across key industries to better understand which industries have been adversely impacted by the Covid-19 pandemic, which have seen growth week-on-week and where the opportunities lie for small companies looking to pivot and innovate.

COVID-19 Shopping and Delivery Trends: a diversified supply chain is key to survival and future growth

Retail Technology Review

The world as we once knew it has transformed and consumers are experiencing rapid changes to the way they live, work and shop. To examine these changes, CommerceHub surveyed more than 1,500 consumers of various age groups to gauge consumer confidence and identify changing shopping patterns amid COVID-19 disruptions. Critical Issues Internet Retailing Retail Supply Chain

The Five Emerging Forces Of Retail?s New Normal

Steve Dennis

It’s anyone’s guess how quickly retail will mount any semblance of a meaningful rebound from the COVID-19 crisis. Yet, regardless of the pace and distribution of potential outcomes from such a recovery, five major forces are revealing themselves.

Follow These 5 Steps to Optimize Your Google Product Categories


Those who know a little about ecommerce know that Google product categories are mostly optional. Those who know a lot about ecommerce, know they’re anything but. Google indexes billions of web pages comprising 100,000 terabytes of data.

3 Signs You Need A Self-Service Consumer Insights Solution

Understanding consumers can be a complex task. Consumer research can be a lengthy process–whether it’s manual research or configuring and training first generation AI machines on what to look for in consumer feedback.

Don’t Succumb To Social Media Stockholm Syndrome

Forrester eCommerce

We are excited to launch the new vision report for our social marketing playbook. It might be controversial, but we are here to give companies permission to break up with social media. Yes, you read that right. Social media is a quagmire, and marketers contributed to the mess.

306: How My Student Angela Li Makes 6 Figures Selling Jewelry Without Advertising

My Wife Quit Her Job

Today I’m happy to have Angela Li on the show. Angela is a student in my Create A Profitable Online Store Course and she runs a 6 figure business selling jewelry over at

Preparing For The Next Era of Retail: How To Succeed In a World Without COVID-19


The past six weeks have been inconceivable for retailers around the world. Aside from how our personal lives have changed,… COVID-19


Spring 2020 Release: Improve Campaign Performance and Enrich Customer Profiles


With June just around the corner, it’s time for our Spring 2020 Release. The Zaius team spent most of the year’s second quarter building upon features that we released at the beginning of 2020, including On-Site Personalization, new Touchpoint Summary Reports, and our SMS & MMS solution.

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

Win 12 Months of Advanced Shopify and SendinBlue Premium plus Free Enterprise-level Implementation Service from ShipBob, Worth $2900+

Ecommerce Platforms

Are you a budding entrepreneur ready to take that all-important step and launch your online business? If so, we have a treat in store for you today… that will save you loads of time and money!

Ubersuggest Chrome Extension


Please note: Once you install the extension all you have to do is go to Google and perform a search. That is where you’ll see data. It’s been a long time coming. And now, it is finally here. Today, I want to introduce you to the Ubersuggest Chrome Extension.

How The COVID-19 Crisis Will Impact Marketing Spend Between Now And 2022

Forrester eCommerce

The current COVID-19 has crisis upended CMO priorities and budgets, leaving many scrambling for alternate revenue sources, and all asking: what in the world to I plan for now?

Amazon Competitors – How To Beat Amazon And Diversify Sales

My Wife Quit Her Job

If you want to succeed in ecommerce, competing with Amazon is an inevitable reality. Here’s how you can leverage Amazon competitors to create a successful and diversified ecommerce business.

Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

Understanding the Differences Between On-Premise vs Hosted vs SaaS + How to Pick the Right Choice for Your Ecommerce


If you’re running an ecommerce business, there will likely be times when you need to find a new ecommerce platform. Perhaps… Ecommerce News Ecommerce Technology

Brick and Mortar to Ecommerce and Back Again


Whether you started as an Ecommerce experience and grew into having a brick and mortar presence or find yourself realizing that you need to put more energy into Ecommerce because your brick and mortar revenue has taken a hit, you are not alone.

How to Make Money Dropshipping Without the Unrealistic Hype

Ecommerce Platforms

Perhaps one of your business associates or friends mentioned their dropshipping company in conversation. Maybe you saw a case study or YouTube video about how some guy from X country sold Y product to make Z figures in one month. How was it done? Dropshipping, of course!

Welcome to SEO Unlocked: Your Free SEO Training Course


I learned SEO by starting my own website and just testing a lot of different tactics out. Some of these tactics worked well and others didn’t. But the way I’ve learned SEO isn’t right for everyone. Some people prefer learning by practicing like me.

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Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

COVID-19 Accelerates Digital Adoption For European Consumers And Businesses

Forrester eCommerce

The COVID-19 crisis means European B2C firms are broadly in one of three response modes right now: Survivors (travel, hospitality, and some nonessential retailers) have been massively disrupted by the current lockdown.

305: A Recap Of Sellers Summit 2020 With Toni Anderson

My Wife Quit Her Job

Toni Anderson and I throw a conference every year called The Sellers Summit. It’s a show about bringing ecommerce entrepreneurs together to learn new strategies on how to sell physical products online. This past year was our 5th year and it was easily the most difficult one yet because of COVID-19.

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Learning From COVID-19 to Look Ahead: How to Give Your Shoppers a Compelling Digital Experience


In times of crisis — be it small or large — leaders have two responsibilities: to lead through it and to lead… Ecommerce Marketing digital marketing ecommerce marketing

Shopify (re)unite & the Two Ecommerce Stats Every Brand Has to Know


This week, Shopify hosted their first-ever virtual conference, Shopify (re)Unite, where their leadership team revealed new and upcoming features and provided insights about the future of commerce.

How to Sell on Facebook with Product Syncs and Customer Chat 2020 – The Ultimate Guide to Selling on Facebook

Ecommerce Platforms

An urban hat store owner decides that he wants to reach more customers. He's embraced email marketing , social media, abandoned cart emails, a rewards program , and many other options that bring back loyal customers. But what about finding new channels to sell through? How about social media selling?

The 10 Most Common Challenges Faced by eCommerce Businesses

eCommerce Training Academy

I’ve been involved in eCommerce since 2001 and I can truly say, A LOT has changed. Back in the day, you can sell just about anything and make crazy money. Competition was minimal, technology wasn’t as affordable as it is now and access to product was limited.

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Citizen Developers Dominate Audience Q&A At A Recent Conference On Low Code

Forrester eCommerce

I recently participated in a low-code conference at the invitation of Ninox, a low-code vendor. My colleague John Rymer gave the keynote, and we then had a lively discussion largely focused on citizen developers.

304: Dropshipping – Everything You Need To Know With Steve Chou

My Wife Quit Her Job

Most people try to open up a dropshipped store expecting it to be easy, but in reality, there’s a lot more to it than you think. The reason I created this episode is because I’m constantly asked about dropshipping and decided to document my thoughts in audio once and for all.