Data, Analytics And Insights Investments Produce Tangible Benefits. Yes, They Do.
Forrester's Customer Insights
MAY 18, 2020
If you set out to build a boil-the-ocean business case for why to invest in data, analytics and insights initiatives – stop. Use your precious time to instead focus on prioritizing the investment categories across where you are in your business insights maturity. Because they will yield tangible benefits – both top and bottom-line benefits. […].