RetailDive

DECEMBER 20, 2021

Optimizing marketing methods to cope with the rising surge of ecommerce business.

eCommerce 145

eCommerce Marketing 145

Omnisend

DECEMBER 7, 2021

Reading Time: 6 minutes. While the digital marketing landscape changes dramatically every year, email has continued to be one of the most effective channels for ecommerce marketers. In fact, recent data indicates that each dollar spent on email leads to an average of 4200% ROI. Whether you’re a fledgling startup or a major enterprise, you probably already rely on email to stay in touch with leads and move them through your sales funnel.

Marketing 190

Marketing Multi-channel Mobile Channel 190

BigCommerce

DECEMBER 20, 2021

Your ecommerce strategy’s foundation lies in three areas: attracting, converting and retaining your customers.

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Marketing eCommerce Customer 452

Kissmetrics

DECEMBER 23, 2021

Technology is ever-changing and, because of that, so is marketing. The evolution of the metaverse is just one recent development in the world of technology, but one that will have a huge impact on the human experience as we know it. While digital marketing has seen many advances over the last few decades, the metaverse is one that has stumped many companies and marketers.

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Games Arts Events eCommerce Platforms 363

Speaker: Jason Cottrell

Brands used to look for a vendor who could do everything. Over time, one vendor was no longer enough to meet a brand’s needs, and they added, added and added. Now they need all their vendors to work well together. That’s composable, and only some will make the cut. As customers — and your board — expect you to be in new channels and to rapidly adapt to shifts in the market, the need for true composability is more crucial than ever before.

Technology

Retail TouchPoints

DECEMBER 20, 2021

Consumer habits changed drastically last year as people went online to shop. According to McKinsey , 75% of consumers tried a new shopping behavior due to economic pressure, store closings and changing priorities, and the data we are seeing internally shows 50% of shoppers now intend to shop both in-store and online. That’s more than double the historical average.

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Consumer Retail Travel Omnichannel 363

Inflow Insights

DECEMBER 6, 2021

Your eCommerce site’s goal should be to match shoppers to products as seamlessly as possible. In order to accomplish this, you’ll need to consider an important SEO file: the sitemap. Your sitemap (or, more likely, sitemaps) helps search engines understand the pages on your site and all of the products you offer — so they can better show your pages to searchers.

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eCommerce SEO Recommendation Other 182

Omnisend

DECEMBER 7, 2021

Reading Time: 7 minutes. The holiday season is a hectic and productive period for ecommerce retailers. With this in mind, it’s natural for many businesses to take their foot off the gas as the New Year dawns and things start to settle down. However, post-holiday sales offer a great opportunity to keep the good times rolling. With the right campaigns set up and ready to go, it’s your chance to build on the buzz and momentum created during the holidays and enjoy long-lasting benefits for your bran

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Gifts Shipping Costs Recommendation Customer Retention 158

365 Retail

DECEMBER 16, 2021

Dobbies, the UK’s leading garden centre retailer, is partnering with sustainable energy pioneer and charge point operator, GRIDSERVE, to install EV chargers at stores nationwide. The move will provide Dobbies’ shoppers, commuters and local residents easy access to affordable and fast electric vehicle (EV) charging. This is a UK-first partnership between GRIDSERVE and a major garden centre retailer and will initially see 30 ‘Destination Electric Hubs’ installed in Dobbies’ car parks across the UK

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Payment Services Arts Operations Retail 137

Kissmetrics

DECEMBER 13, 2021

When we talk about SEO, Google comes to mind for most search engine marketers. It makes sense. If you can please the search giant, other search engines will follow along and send traffic to your website. Right? Most marketers don’t consider Bing (the second most used search engine) a lucrative channel, but it can be if you’ve optimized your site for Bing SEO. .

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SEO Social Media Recommendation Information 363

Retail TouchPoints

DECEMBER 27, 2021

The risks of climate change took center stage during 2021, as UN scientists linked global warming directly to human activities. With global attention focused on mitigation, adaptation and resilience, how are retailers managing related risks and considering possible business opportunities? In 2021, Breckinridge Capital Advisors completed a program of engaging with retail sector issuers in the dollar store/general merchandise and aftermarket auto parts subsegments to learn about how they are respo

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Retail Supplies Customer Loyalty Fashion 357

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

Payments

RetailDive

DECEMBER 16, 2021

"We have a history of losses, and we may be unable to achieve or sustain profitability," was the refrain of companies filing to go public this year. Someone pass the popcorn.

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Retail 135

Liveintent

DECEMBER 21, 2021

2021 has undoubtedly been a wild ride for several reasons, but with the new year’s arrival comes the opportunity to reboot and set new priorities. While many New Year’s Resolutions don’t survive the month of January, ensuring you have a clear plan in place can help you reach your goals — be they business or otherwise. With this in mind, we’ve compiled a list of the more pressing considerations publishers should keep top of mind to ensure business success in 2022.

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Subscription Presentation Blog Channel 127

Omnisend

DECEMBER 1, 2021

Reading Time: 6 minutes. Email marketing remains one of the most effective ways to convert your subscribers into loyal fans and customers. But keeping your audience engaged in this distraction-filled world is harder than ever. That’s where a soap opera sequence can save the day. Like the daytime TV shows it’s named after, a soap opera sequence uses storytelling, drama, and cliffhangers to hook your subscribers.

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Blog Information Marketing Other 158

ChannelAdvisor

DECEMBER 21, 2021

As we close out this incredible year, we’re taking a quick look back at some of the most popular resources we provided in 2021. . A casual glance over our most-read blog entries and most-watched webinars indicates that our readers are demonstrating intense interest in a few specific areas — namely, Amazon, consumer behavior, ChannelAdvisor product releases and retail media. .

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eCommerce Webinar eCommerce Software Fulfillment 130

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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

Technology

Kissmetrics

DECEMBER 16, 2021

If you’re reading this, I assume you’ve heard of the Internet. Most people have. At the time of writing this, InternetLiveStats shows that over 5 billion people are using the Internet. That’s a lot of people! The user base is steadily growing. That’s why eMarketer estimated that digital ad spending will grow to $191.01 billion which is a 25.5 percent increase from last year.

Small Business Retail 360

Small Business Retail Marketing Social Media SEO 360

Retail TouchPoints

DECEMBER 29, 2021

The pandemic has changed the in-store experience, possibly forever. After spending months with home delivery and curbside pickup as the norm, shoppers have developed a greater taste for convenience than ever before, which in turn has changed how retailers need to look at their stores. Omnichannel is no longer just about connecting digital and physical offerings but about removing friction from the entire operation, from the warehouse to the front of the store.

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POS Omnichannel Operations Technology 328

RetailDive

DECEMBER 20, 2021

As retailers strive to woo shoppers into a long-term relationship, supply chain hiccups can sabotage those efforts — but it doesn't have to.

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Supplies Consumer Retail 145

Liveintent

DECEMBER 21, 2021

By now, we all understand that the deprecation of cookies has major implications for digital advertising. Recently, Prohaska Consulting presented a webinar on Identity, Attribution, and Measurement designed to offer insight into what marketers can expect from the months to come. Featuring Josh Groth, VP of Global Performance Marketing with Square, and moderated by LiveIntent CMO, Kerel Cooper, the webinar addresses the conversation around third-party cookies, privacy protection, the future of id

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Webinar Channel Games Presentation 127

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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

Operations

Dynamic Yield

DECEMBER 21, 2021

McDonald's Will Continue to Scale and Integrate the Technology to Further Enhance Customer Experience Complementary Offering Provides Additional Mastercard Value Beyond the Transaction. The post Mastercard to Add to Services Momentum with Acquisition of Dynamic Yield, McDonald’s Cutting-Edge Personalization Platform appeared first on Dynamic Yield.

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Customer Experience Technology Customer 74

Omnisend

DECEMBER 1, 2021

Reading Time: 9 minutes. As an ecommerce vendor, there’s nothing you can do to avoid shipping delays. While you can take some steps to make your order fulfillment practices more reliable, the reality is that some percentage of your shipments will inevitably be delayed—if not lost, stolen, or damaged. In this article, we’ll take a look at some of the most effective ways to approach order delays and minimize their impact on your business.

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Shipping Costs Shipping Information Order Fulfillment 158

Kissmetrics

DECEMBER 2, 2021

When it comes to website analytics, Google Analytics is second to none. With the rollout of the latest release, Google Analytics 4 (GA4), the same can now be said of applications analytics, too. Google Analytics 4 was designed to be the latest generation of web analytics platforms—providing a base for marketers around the world to effectively analyze important customer usage metrics.

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Events Social Media Improvements Customer 339

Retail TouchPoints

DECEMBER 10, 2021

The pandemic has been a challenging time for shopping centers, and even as vaccination rates climb and shoppers return to old habits, retailers are finding that many of their shopping preferences have permanently shifted. As the new year approaches, retailers need to think about what their expansion plans will look like and how their stores can best serve customers.

Shipping Costs 328

Shipping Costs Travel Omnichannel Leisure 328

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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

eCommerce

RetailDive

DECEMBER 20, 2021

The court pulverized many of the arguments from the National Retail Federation and others, but the rule is likely destined for the Supreme Court.

Other 142

Other Retail 142

Liveintent

DECEMBER 21, 2021

It’s that time of the year again when we become simultaneously filled with joy and dread as we think back on all the things we did and didn’t accomplish in the last 365 days — just kidding! Well, sort of anyway. With the clock counting down to the new year, advertisers must think about their strategies for 2022 and how to set themselves up for success in the short and long term — even if you didn’t achieve all the things you wanted to this year.

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Channel Recommendation Blog Improvements 127

Ecommerce Platforms

DECEMBER 20, 2021

B2B eCommerce and B2C businesses acting as manufacturers, distributors, or wholesalers face many challenges, the most important of which is ensuring their customers are happy. To help leave a smile on your customer's face, using the right eCommerce software platform for your business is imperative. One such platform is Sana Commerce. So in this Sana Commerce review, we’re taking a deep dive into what this eCommerce solution has to offer.

Payment Services 211

Payment Services B2B Shipping Costs B2C 211

Retail TouchPoints

DECEMBER 3, 2021

Hip-hop entrepreneur Sean “Diddy” Combs has reportedly placed a $3.3 million bid to acquire his own fashion brand, Sean John , out of bankruptcy, according to Bloomberg. The retailer is currently 90% owned by brand management firm GBG USA through a joint venture with Combs, who sold the majority stake in 2016. Combs is now the stalking-horse bidder for Sean John; other interested buyers can submit offers until Dec. 15, 2021.

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Fashion Operations Other Management 327

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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

Consumer

Retail TouchPoints

DECEMBER 17, 2021

JCPenney and Shoe Carnival have both added same-day shipping options in partnership with DoorDash , just in time to help last-minute holiday shoppers get their gifts quickly. JCPenney is offering the service from 600 locations nationwide, while Shoe Carnival is offering the option to any continental U.S. customer within a 12-mile radius of one of its stores.

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Gifts Shipping Management Customer 320

Retail TouchPoints

DECEMBER 14, 2021

Experience design is entering a new era — with new players involved. Welcome to the age of social experiential design, where the visual tactics must integrate a “pixel x frame” approach and include social media influencers on the activation team from the beginning of the experience’s concept. Unlike the past, in which photographers and videographers were the sole gatekeepers of setting up and documenting the moment, the scene or “money shot,” today’s audiences — disciples of social media communi

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Social Media Events Document Marketing 317

Retail TouchPoints

DECEMBER 2, 2021

Since the start of the pandemic, the prevalence ofanxiety, stress, depression and PTSD amongst all age groups has skyrocketed — igniting more conversations around mental health. Subsequently, the term “neurodiversity” has sprung up in multiple conversations surrounding the way we interact with our environments. Neurodiversity celebrates the differences in how people’s brains take in and process information.

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Retail Clothing Magazine Technology 317

Retail TouchPoints

DECEMBER 31, 2021

Labor shortages in industries that had previously relied on multiple job seekers — even for low-paying jobs — have been one of retail’s biggest challenges in 2021. It’s not just a seasonal issue: several industry experts believe the dearth of employees could extend into 2022, forcing retailers to rethink not just recruitment but their entire approach to hiring, training and employee retention.

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Home Furnishings Retail Shipping Costs Electronics 312

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

Events