December, 2021

The future of ecommerce and how to win the fight to stand out

Retail Dive

Optimizing marketing methods to cope with the rising surge of ecommerce business

Email marketing trends for 2022


Reading Time: 6 minutes. While the digital marketing landscape changes dramatically every year, email has continued to be one of the most effective channels for ecommerce marketers. In fact, recent data indicates that each dollar spent on email leads to an average of 4200% ROI.


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99 eCommerce Acronyms


If you've ever found yourself scratching your head at a 3-letter acronym in an ecommerce related article or document, this post is for you.

EDI 116

Neil Patel Shares Breakthrough Digital Marketing Strategies at Make it Big 2021


Your ecommerce strategy’s foundation lies in three areas: attracting, converting and retaining your customers. At BigCommerce’s 2021 Make it Big Conference… Make It Big Make It Big 2021

This Coming Holiday Season is Shaping Up to Have the Most Spending in History

As for what shoppers want to buy most, you'll have to read the “2021 Holidays Unwrapped” report by Klarna to find out. Download it here!

HTML & XML Sitemaps for eCommerce Websites

Inflow Insights

Your eCommerce site’s goal should be to match shoppers to products as seamlessly as possible. In order to accomplish this, you’ll need to consider an important SEO file: the sitemap.

More Trending

Year in Review: The Top 10 Wiser Blogs of 2021


2021 was a busy year for Wiser Solutions. We launched our Commerce Execution Suite , welcomed new teammates in our Paris and Monterrey offices, added more in-store and online solutions, and rolled out a bunch of features and services to make your job easier. We also published 70 blogs in 2021!

Blog 115

Cultivating consumer loyalty amidst supply chain challenges

Retail Dive

As retailers strive to woo shoppers into a long-term relationship, supply chain hiccups can sabotage those efforts — but it doesn't have to

The future of voice recognition


This post originally published in 2019 has been updated for accuracy and relevance. Voice recognition devices are a growing trend especially when used in a shopping capacity. Research?shows

How to Supercharge Your Ecommerce Conversions with Buy Now, Pay Later


Does this sound familiar? You’ve got tons of traffic, conversion-optimized product pages, and a sleek and seamless checkout process. And… General Ecommerce Tips BNPL Buy Now Pay Later Zip

The Importance of PCI Compliance and Data Ownership When Issuing Payment Cards

This eBook provides a practical explanation of the different PCI compliance approaches that payment card issuers can adopt, as well as the importance of both protecting user PII and gaining ownership and portability of their sensitive data.

Is A China Sourcing Agent Worth The Money? Read This Before You Use One

My Wife Quit Her Job

Are you looking to sell private label products online? Are you having problems finding reliable suppliers in China? If so, then using a China sourcing agent can save you both money and time. A sourcing agent is a specialist that connects you with factories in China to produce your products.

How to maximize the sales in this holiday season and beyond


One thing to keep in mind is that not all customers are created equally. One single ICP (Ideal Customer Profile) generates a margin of as much as 376 low-value customers. So it’s not fair nor smart to treat everyone the same and to focus on the wrong customers, right?

Blog 124

5 Digital PR Strategies for eCommerce Businesses

Inflow Insights

When it comes to digital content and organic success, Google often claims “if you write it, the links and shares will come.”. But we all know that’s not quite true. Thought leadership and virality aren’t gained by passively throwing your content into the black hole of the internet.

Strip centers outpacing traditional malls as physical retail recovers

Retail Dive

The decline of department store anchors is just one reason why traffic to legacy shopping centers hasn't fully recovered

Make Payment Optimization a Part of Your Core Payment Strategy

Everything you need to know about payment optimization – an easy-to-integrate, PCI-compliant solution that enables companies to take control of their PSPs, minimize processing costs, maximize approval rates, and keep control over their payments data.

How To Get Ahead of The Competition with Easy-to-Launch eCommerce Subscription Services ?


Prior to the emergence of the COVID-19 pandemic, we saw a shift in customer buying habits, as more and more shoppers were in search for convenience and preferred to complete their purchases online.

What Small Ecommerce Sellers Need to Know About Economic Nexus


Not long ago, small ecommerce sellers were in a pretty sweet spot when it came to sales tax because they… General Ecommerce Tips Avalara Ecommerce Ecommerce Nexus

Amazon Handmade – How To Sell Products You Create Yourself

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If you are an artist or artisan and you craft your own products, Amazon Handmade is a lucrative way to sell your goods to millions of potential customers.

Games 156

FreshBooks Review (Dec 2021): Easy Business Accounting?

Ecommerce Platforms

In this FreshBooks review, we’ll be looking at one of the most popular tools for small business accounting on the market and exploring whether it’s as valuable as it seems. When it first started, FreshBooks was a simple but effective invoicing solution.

A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

5 email campaign ideas for your post-holiday sales


Reading Time: 7 minutes. The holiday season is a hectic and productive period for ecommerce retailers. With this in mind, it’s natural for many businesses to take their foot off the gas as the New Year dawns and things start to settle down.

Gifts 108

US 6th Circuit reinstates vaccine mandate

Retail Dive

The court pulverized many of the arguments from the National Retail Federation and others, but the rule is likely destined for the Supreme Court

Other 112

Can I Run Multiple Digital Business Models With One Commerce Platform?


Over the last year at Elastic Path, we have seen more and more brands who need to run digital commerce for multiple business models.

B2B 110

The Right Tools to Create Successful Social Media Videos That Convert for Ecommerce


People depend on social platforms to connect with friends, watch videos, make online purchases, and more. As internet connectivity continues… Ecommerce News

Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

This session will dive into how organizations can still leverage historical customer and product data but need to also think about how to augment development of strategies with marketing research and other shopper signals to efficient drive e-Commerce growth. Join Phil Irvine, VP & Director of Audience Intelligence, for this in-depth discussion of the current e-commerce landscape. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

385: The Unusual Habits Of The Financially Free With CNBC Producer Allison Lau

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Allison Lau and I met when she invited me to be a guest on CNBC’s hit YouTube series Make It. CNBC Make It is an interview based show about earning money, saving money, and spending money wisely.


The Best Sendinblue Alternatives (Dec 2021)

Ecommerce Platforms

The best Sendinblue alternatives offer an effective way to enhance your email marketing automation strategy without relying on Sendinblue.

How to communicate shipping delays


Reading Time: 9 minutes. As an ecommerce vendor, there’s nothing you can do to avoid shipping delays. While you can take some steps to make your order fulfillment practices more reliable, the reality is that some percentage of your shipments will inevitably be delayed—if not lost, stolen, or damaged.

Sears owner plans to sell its corporate HQ

Retail Dive

The sale would be yet one more disposed asset in an ongoing fire sale by the shrinking retailer


Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?

Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley

Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.

What is the difference between Elastic Path & Elasticsearch?


We get this question often. While similar names can be confusing, Elastic Path and Elasticsearch (now known as Elastic) are entirely separate companies that each offer different types of best-in-class products. This post will summarize the differences between the two companies. What is Elastic Path?

How to Sell More with Google: Your Guide to Success


Since launching in 1998, Google has evolved from a leading search engine to a powerful sales and marketing channel that… Omnichannel Strategies Google Sell More Sell More Guide

384: This Abusive Practice Is Killing Your Margins And How To Fight Back With Kathleen Booth

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Today I have a very special guest, Kathleen Booth. Kathleen is the VP of Marketing over at, a company that helps ecommerce companies protect their revenue and brand. In this episode, we discuss a problem that has plagued ecommerce entrepreneurs for a very long time.

Books 156