September, 2023

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The Limited Role of AI in Ecommerce

Retail TouchPoints

In today’s digital age almost all of us have experienced the thrill of clicking “add to cart” and the subsequent anticipation of our purchases arriving. Yet many of us may not reflect on the multitude of interactions and emotions that succeed that singular moment. Underlying these experiences is the invisible hand of artificial intelligence, steering our post-purchase journey.

eCommerce 264
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15 Email Marketing Types for Successful Ecommerce Campaigns | Salsify

Salsify

Explore the best email marketing types, including 15 ecommerce email marketing examples to inspire your next campaign and drive conversions.

eCommerce 158
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15 Must-Have HubSpot eCommerce Apps To Master Online-Selling

MakeWebBetter

In the world of eCommerce, having a reliable platform that can handle all aspects of your business is crucial. HubSpot, a leading provider of inbound marketing and sales software, offers a comprehensive eCommerce solution that can help businesses streamline their operations and drive growth. Particularly, with powerful HubSpot eCommerce apps and integrations, it has become [.

eCommerce 158
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The GenAI Imperative

Forrester eCommerce

Generative AI isn't crypto, or blockchain, or the metaverse. Unlike other new technologies for which we typically advise a cautious approach, we believe you must act on genAI now.

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Optimizing Frontend Delivery in Composable Commerce: The Buy vs Build Decision

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What to Expect and What to Wish for from Retailers this Holiday Season

Retail TouchPoints

Last holiday season would have marked a certain “post-pandemic” normalcy, but extreme excess inventory and inflation significantly impeded any anticipated recalibration. This holiday season, though prices are still high and purse strings remain tightened, there’s slightly more stability inherent in the current retail environment that will bring more clarity to the numbers.

Retail 270
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Your Guide to Digital Influence in Retail | Profitero

Profitero

eCommerce has taken off like a rocket over the past several years and continues to accelerate. In fact, 55% consumers are expected to increase their online shopping in the next 5 years, according to a recent multi-national consumer report by Profitero.

Retail 148

More Trending

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Harness The Power Of Personalized Coupons For Improved Conversions

MakeWebBetter

Personalized Coupons aren’t just another way to incentivize customers. These are proven to be the most persuasive approaches to personalize the shopping experience to cultivate enduring customer relationships. Have you ever received a discount coupon email to claim an additional discount, say 20% off on your purchase? How did that [.] The post Harness The Power Of Personalized Coupons For Improved Conversions appeared first on MakeWebBetter.

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News: Tentative Settlement in Google Play Direct-to-Consumer Antitrust Lawsuit Announced

FastSpring

On Tuesday, Sept. 6, a tentative settlement was reached in a class action lawsuit brought by 37 U.S. states against Alphabet’s Google. Here are some key details about the case and what it could mean for businesses that sell a digital product via Google’s U.S. Play Store. What is the Google antitrust lawsuit about? In Utah v. Google , 37 attorneys general maintain that Google uses illegal, anticompetitive, and/or unfair business practices that restrict competition, drive up prices, and limit choi

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Experiential Retail 101 and Experiential Shopping Examples | Salsify

Salsify

Gone are the days when shoppers expected the bare minimum from brands and retailers — experiential retail and immersive shopping experiences are the new must-haves for consumers.

Retail 158
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It’s Official – Amazon is an Ecommerce Enabler First and a Retailer Second

Retail TouchPoints

Dharmesh Mehta, VP of Worldwide Selling Partner Services at Amazon , is celebrating his 10th anniversary with the company this year, and so he kicked off the fourth annual Amazon Accelerate conference for sellers by comparing the differences between the ecommerce platform today and 10 years ago. It’s true that the character of Amazon has seen some dramatic shifts in the last decade: 10 years ago third-party sellers represented 40% of sales on Amazon; now those scales have tipped in the other dir

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Innovation Fest: Summer of AI

Join Bloomreach at Innovation Fest: Summer 2024, a virtual event, to explore the future of personalized marketing and merchandising! Along with the company’s top product experts, CEO Raj De Datta will provide an exclusive look at the company’s latest AI innovations reshaping the omnichannel experience. Don’t miss out on this exciting opportunity to connect with fellow industry leaders and explore the latest trends in retail technology.

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SheerID and Pvolve Partner to Honor Military, Seniors, Students, First Responders, Teachers and Healthcare Workers With 20% Off Streaming Workouts and Fitness Equipment

SheerID

SheerID and Pvolve Partner to Honor Military, Seniors, Students, First Responders, Teachers and Healthcare Workers With 20% Off Streaming Workouts and Fitness Equipment

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Splunk Is Good For Cisco, But Cisco Needs to Convince Splunk Customers That Cisco Is Good For Them

Forrester eCommerce

On Sept 21, Cisco announced its intention to buy Splunk for $28B in cash, it’s largest acquisition ever and fourth this year. This is a massive investment and win for Cisco from two perspectives: observability and security. Cisco’s full-stack observability platform could catapult into relevance against established competitors overnight.

Customer 481
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The Ultimate Step-by-Step Guide to BigCommerce Store Development [2023]

MakeWebBetter

Building an eCommerce store? It's no small feat! Your passion to hand-carve your eCommerce store can fade very soon, finding a balance between technology, resources & your dream. No wonder, people love handy tools such as the BigCommerce development solution to build their dream online store. It’s amazing, how practical a BigCommerce online store is. [.

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Release Notes | September 2023: FastSpring Improves ACH Authorization Rates and Updates Trial UI

FastSpring

Release notes is our monthly highlight of our great features coming out on the FastSpring platform so you’ll be able to pick up and go with the latest features for your store. If you want to know more about FastSpring, reach out to our sales team for a demo , or try it yourself. Improved User Experience in Free Trial UI We’re always looking for ways to improve user experience in our application.

ACH 158
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How To Craft Your Perfect Retail Tech Stack

Speaker: Jason Cottrell and Brian Walker

The era of all-in-one platforms is over. Now, retail success depends on integrating a blend of diverse technologies to thrive. As customers and stakeholders expect agility and innovation, how can you meet these expectations efficiently without stumbling into complexity? Explore a customer-centric approach to navigating digital transformation in retail.

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Wiser Insights: Navigating 2023’s Online Back-to-School Retail Trends

Wiser

The back-to-school season signals change and growth for students and presents a significant sales opportunity for retailers. It’s not just about selling basic school supplies anymore. The emergence of eCommerce has transformed traditional shopping habits, with a growing number of parents and students turning to online platforms to fulfill their annual back-to-school shopping needs.

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Is Retail Media Like Eating the Forbidden Fruit?

Retail TouchPoints

There will be no religious talk in this article, but I will pose a challenging question. Is the shiny new toy of retail media everything the market has made it out to be, or is there a second wave of transformation needed for marketers to make the most of their investments? From a simple point of view, retail media has exactly what advertisers want: a direct connection to the consumers who are on a site to, hopefully, shop for a product or category of products.

Retail 303
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Amazon Algorithm Evolution: A9 vs A10 for Product-Ranking Success | Salsify

Salsify

Small businesses on Amazon sell an average of 7,800 products per minute every day — or 4.1 billion products per year — according to Amazon. These numbers represent a massive opportunity for online brands if they can capture customer attention.

Customer 147
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Should You Care About Developer Productivity?

Forrester eCommerce

A recent report regarding developer productivity has set the dev world abuzz. Without going into too many details, the notion that one can effectively measure individual developer productivity has been a controversial topic since the dawn of the mainframe.

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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Holiday Retail Forecasts and Predictions 2023

RIS News

For retailers, the holiday season is here. Succeeding in the next few months and into 2024 requires analyzing and understanding shoppers. Here to help retailers strategize, RIS presents our fourth annual guide to peak selling season.

Retail 136
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Announcing: Comprehensive Reporting for Free and Paid Trials

FastSpring

Looking to leverage FastSpring’s subscription capabilities and want to try out reports for yourself? Sign up for a demo or check out our free trial. Trials are the gateway to growth for many SaaS and software companies. Understanding the dynamics of those trials is at the heart of optimized trial conversion rates — which helps you achieve product-led growth.

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Scaling Up Sales in Enterprises: Weighing Discounts Against Free Shipping

Wiser

When it comes to online retail, pricing strategies can make or break a business’s success. Among these strategies, two stand out as particularly effective tools for driving conversions: discounts and free shipping. Discounts have been a traditional marketing tactic for as long as commerce itself has existed. The psychological allure of getting a product for less than its original price is undeniably effective, enticing customers to purchase more.

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Meta Debuts Suite of New AI Tools Including Chatbots, Celeb Voices and Image Editing

Retail TouchPoints

Meta debuted a series of new AI-powered tools for its social platforms, including Facebook , Instagram , Messenger and WhatsApp , at its annual developers conference Meta Connect on Sept. 27. And while Meta hasn’t completely abandoned its namesake, the metaverse — reveals at the event also included the new Quest 3 VR headset and upgrades to its line of smart glasses with Ray-Ban — the company has clearly shifted its focus to this year’s hottest technology, AI.

Magazine 298
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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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Ecommerce Seasonality 101

Salsify

Ecommerce sales volumes are steadily increasing. According to Statisa , ecommerce is predicted to account for nearly a quarter of total global retail sales.

eCommerce 157
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Don’t Be A Passive Bystander — Take An Active Approach To Insider Risk

Forrester eCommerce

One of Forrester’s best practices for managing insider risk is to turn your employees into advocates for the program. Get five tips for how to do that in this preview of our upcoming Security & Risk event in November.

Events 455
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Cash still king for UK’s independent retailers

TalkingRetail

A recent survey of retailers across the UK delivers a clear message – cash remains a crucial payment method that keeps tills ringing for independent shops. The British Independent Retailers Association (BIRA), which works with over 6,000 independent businesses of all sizes across the UK, ran the survey which demonstrates cash is far from obsolete.

Retail 134
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Joann undergoes restructuring, layoffs

RetailDive

The craft retailer, which is still operating without a permanent CEO, said it’s “exploring every opportunity” to drive growth and operate more efficiently.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Primark Expands Click + Collect Trial to Include Womenswear

365 Retail

Primark is set to offer womenswear online for the first time as it expands its Click + Collect trial. From next Wednesday, 13 September, customers of the 57 trial Click + Collect stores across Greater London and the North West of England and North Wales will be able to buy a selection of womenswear online for collection in their local store. Womenswear now joins kids’ and nursery products on the trial service , meaning customers will be able to shop from around 2,500 Primark products via Click +

Fashion 117
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Walmart is Following Amazon’s Marketplace Playbook, but it has an Ace in the Hole — its 4,600 Stores

Retail TouchPoints

Exhibit A — how Amazon built its hugely successful digital commerce business: 1. Create an effective ecommerce platform 2. Open that platform to third-party sellers 3. Sell those sellers access to logistics and fulfillment services, many of which were already built for its own first-party retail business 4. Sell those sellers advertising opportunities so they have a better chance of standing out amid the ever-growing crowd of other sellers.

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3 Winning Examples of User Generated Content (UGC) | Salsify

Salsify

Brands can create beautiful content featuring well-lit product photos and dazzling descriptions, but it’s not always enough to win consumers’ hearts.

Consumer 148
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“The Blob” Is Poisoning The Security Industry

Forrester eCommerce

In a 2016 New York Times Magazine profile of Ben Rhodes, President Obama’s then deputy national security adviser for strategic communications, Ben was quoted as calling the American foreign-policy establishment “the Blob.

Magazine 443
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Composable Commerce Reference Architecture 2024 Edition

Achieve more with your commerce with the help of Orium’s Composable Commerce Reference Architecture 2024 Edition. Presented in partnership with commercetools, Contentstack, and Google Cloud, this edition is packed with new insights and practical examples to help you navigate changes in digital commerce and construct an adaptable tech stack optimized for efficiency and scalability.