June, 2018

The Complete Guide to Advertising on Facebook: Strategies That Convert [in 2018]


Why Advertise on Facebook? Facebook ads are the most popular form of online advertising of our time. Reports by Forrester Research and eMarketer show that 25% of total online spending in 2018 will go toward social media.

Five Best Practices To Scale Data Science Across The Enterprise

Forrester eCommerce

Nearly all firms want to do more with data science. However, executives and data scientists alike are frustrated by the difficulty of turning new initiatives into business impact at scale.


Why Digital-Native Brands Are Moving In-Store


In the retail industry, 2017 was a record year — but unfortunately not for a reason we should celebrate. More stores closed in the US in that period of 12 months than any other year on record.

Why Chinese Sellers Are Dominating Amazon And How To Beat Them

My Wife Quit Her Job

If you’ve shopped on Amazon lately, you’ve probably noticed that the platform has become a cesspool of non-name brand goods. And most of these products are sold by private label sellers, retail/online arbitragers and companies in China selling direct on Amazon.

The ‘Cart Abandonment’ Epidemic: Retailers’ Need For A Swiss Army Approach To E-Commerce

Retail TouchPoints

By Kelly DeRosa, IgnitionOne In 2016 alone, retailers lost an eye-watering $4.6 trillion to abandoned merchandise in online shopping carts. The retail landscape is constantly evolving, and the rise of digital shopping coupled with the noise of the customer’s cross-channel journey raises the stakes.

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38 Ecommerce Terms Every Marketer Needs to Know


We know the ecommerce world changes rapidly, and it can be tough to keep up. After all, this is the same industry that has seen upwards of $150 billion in growth over the past five years.

How To Grow Your Email List For Free – A Tour Of My New Business

My Wife Quit Her Job

As most of you know, I quit my full time job as an engineering director a little over 2 years ago. And with 40 extra hours per week of free time on my hands, I’ve been searching for another project to pursue for quite some time now. Now I can’t say that I’ve been bored because I’ve been occupied with my blog, my ecommerce store, my podcast, my training course and my conference, but there’s definitely been something missing and I’ve been dying to try something new.

Data Is The Bedrock, But It Needs A Purpose: Thoughts From Salesforce Connections

Retail TouchPoints

By Glenn Taylor, Senior Editor Two weeks ago when I attended Salesforce Connections in Chicago, one major theme captured my attention: it is vital to track, analyze and understand shopper data.

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Personalization: Customizing The Shopping Experience


Personalization is a word that’s bandied around constantly in the marketing and ecommerce industry. From webinars, to twitter hashtags, to blog posts (including […]. The post Personalization: Customizing The Shopping Experience appeared first on Zmags.

13 Automotive Ecommerce Sites Revving Up Online Sales


ecommerce revenue from auto and parts retail sales are projected to reach $51.6 billion in 2018 , representing a 121% increase compared to 2012 revenue.

Alexa, How Do I Fix Healthcare?

Forrester eCommerce

Disruption is Bringing Much Needed Innovation to Healthcare Disruption is not new to healthcare, but the entrance of established brands from other industries signals a level of disruption that hasn’t been seen before. Healthcare Organizations take note, innovate now or become irrelevant tomorrow.

How Behavioral Marketing Campaigns Drive Ecommerce Revenue


Buyer behavior is a goldmine of data for ecommerce marketers. Every time someone browses a page on your site, clicks a link in an email, or engages with an Instagram post, you should know about it instantly and act on it immediately.

214: The Right Way To Run Facebook Ads For Physical Products With Andrew Foxwell

My Wife Quit Her Job

Today I’m happy to have Andrew Foxwell on the show. Andrew is someone I met through Austin Brawner who I had back in episode 165. Both Andrew and Austin run Brand Growth Experts which is a company that runs live workshops to help grow your business.

Will Decisions On Net Neutrality, Online Sales Tax Spell Trouble For SMBs?

Retail TouchPoints

Interactive Content Spotlight: Michael Kors, Clarins, Charlotte Tilbury, + Target


Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting-edge rich content examples from around […]. The post Interactive Content Spotlight: Michael Kors, Clarins, Charlotte Tilbury, + Target appeared first on Zmags.


30 Inspirational Entrepreneurs Quotes to Motivate Them for Greatness


Running a successful ecommerce business requires a lot work, and some days you might feel like you won’t see the fruits of your labor.

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Are You Modernizing Your B2B Go-To-Market Strategies?

Forrester eCommerce

Last week I had the opportunity to speak at a dinner event with 20+ senior marketers and business partners that InsideView sponsored. We wanted to explore how well marketing and sales are facing up to new go-to-market challenges associated with buyer behavior change in general, ABM specifically.

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Do You Have a Consistent Marketing Message?


When you see Amazon’s logo, you immediately know exactly what you’re about to get. Every website page, every marketing campaign, and every communication you receive on all marketing channels is always the same.

Is A Free Ecommerce Platform Just As Good As Shopify, BigCommerce, WooCommerce Or Wix?

My Wife Quit Her Job

If you want to start a successful ecommerce business, you need the ability to process transactions on your own website. And choosing the right ecommerce platform is one of the biggest decisions you’ll have to make.

Business Process Management: Propelling Business Towards Compliance For GDPR

Retail TouchPoints

By Mark Holenstein, Signavio The General Data Protection Regulation (“GDPR”) is a popular topic among businesses around the globe.

Crafting The Customer Journey With Visual Content


As today’s tech-savvy consumers have become more empowered in their online shopping, their expectations have changed. They not only want to purchase; they […]. The post Crafting The Customer Journey With Visual Content appeared first on Zmags.

Announcing Early Access Beta BigCommerce for WordPress: Marrying Scalable Content and Commerce


Today, we are excited to announce our early access developer beta BigCommerce for WordPress plugin.

Cyber Conferences, It Shouldn’t Be This Way.

Forrester eCommerce

I recently saw another posting/photo from a friend in the industry that showed what amounts to “booth babes” at yet another conference, this time it wasn’t in Vegas, it was in Europe.


The Advanced SEO Formula That Helped Me Rank For 477,000 Keywords


Can you guess how many keywords I rank for? Well, you are probably going to say 477,000 because I used that number in the title of this post. ??. And it’s true, just look at the screenshot from Ahrefs. It shows the number of keywords I rank for.

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213: A Tour Of My New Business Venture GoBrandWin With Toni Anderson

My Wife Quit Her Job

As all of you know, I quit my full time job as an engineering director 2 years ago. And with 40 extra hours per week of free time on my hands, I’ve been searching for a long time for another project to pursue that would keep me happy.

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Future Tech Is Driven By Users Not Customers: Here’s What You Need To Know

Retail TouchPoints

By Justin Marcucci, Endava Over the past decade companies have shifted from a product-centric approach to a customer experience-centric approach as a way of conducting business.

WHITEPAPER: What Comes After The ESP For Ecommerce?


Most businesses have resorted to using their ESP as their central marketing platform and customer system of record. But ESPs were designed from the ground up to only send and report on email marketing. It’s time for marketers to graduate to the next step in ecommerce marketing technology: B2C CRM. The post WHITEPAPER: What Comes After The ESP For Ecommerce? appeared first on Zaius. Optimization Report b2c crm esp

How to Use Single Keyword Ad Groups (SKAGs) to Drive Highly Relevant, Highly Targeted PPC Traffic


Whether single keyword ad groups (SKAGs) are old news or a new find to you, they’re quickly becoming a well-known best practice for PPC account setup. First, what are the main benefits for ecommerce managers and brands? Why SKAGs Are Important for Ecommerce Brands.

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Platform Economy Myth #4: If You Build A Platform, Developers And Customers Will Come

Forrester eCommerce

We’ve been analyzing the sacred myths of the platform economy and revealing the real practices that platform businesses have mastered. This is work from our report, “Earn Your Place In The Platform Economy.” ” Myth #4: If you build a platform, developers and customers will come.

Everything I Taught You About SEO Was Wrong


Before I get into why everything I taught you about SEO was wrong, let me first give you some context on how I (and many marketers) became SEOs. When I started off with my entrepreneurial journey, I didn’t have much money. I was working at a theme park where I cleaned restrooms and picked up garbage.

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215: The Future Of Facebook Messenger Marketing With ManyChat Founder Mikael Yang

My Wife Quit Her Job

Mikael Yang is someone who I was introduced to by Nathan Barry and we met at Andrew Warner’s whiskey party at Social Media Marketing World.

Can A Microsoft-Amazon Go Rivalry Jumpstart Cashier-Less Technology Adoption?

Retail TouchPoints

Amazon Go has been hyped for more than a year as the potential vanguard of cashier-less retailing, but it appears another tech giant is testing out the technology. Microsoft is working on cashier-less technology of its own. in the hopes of becoming the next big player in the space.

WEBINAR: Evolving Beyond Email in Ecommerce


Ecommerce has changed drastically in the past few years. The market is growing rapidly, with overall ecommerce sales surpassing $335 billion in 2017 — up from $186 billion just five years ago in 2012. While this growth is great news for B2C brands, it’s also created a highly competitive market. . Even just five years ago, a repeat purchase was easier to achieve.

8 Ecommerce ERP Integration Patterns & Data Orchestration Frameworks


ERPs reduce a business’s risk in uncertain circumstances and are perceived to have a positive impact on organization performance, including the improvement of productivity and profitability. ERPs are the lifeblood of large retail operations.

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