June, 2018

The Complete Guide to Advertising on Facebook: Strategies That Convert [in 2018]

BigCommerce

Why Advertise on Facebook? Facebook ads are the most popular form of online advertising of our time. Reports by Forrester Research and eMarketer show that 25% of total online spending in 2018 will go toward social media.

Why Digital-Native Brands Are Moving In-Store

Zaius

In the retail industry, 2017 was a record year — but unfortunately not for a reason we should celebrate. More stores closed in the US in that period of 12 months than any other year on record.

Why Chinese Sellers Are Dominating Amazon And How To Beat Them

My Wife Quit Her Job

If you’ve shopped on Amazon lately, you’ve probably noticed that the platform has become a cesspool of non-name brand goods. And most of these products are sold by private label sellers, retail/online arbitragers and companies in China selling direct on Amazon.

Five Best Practices To Scale Data Science Across The Enterprise

Forrester eCommerce

Nearly all firms want to do more with data science. However, executives and data scientists alike are frustrated by the difficulty of turning new initiatives into business impact at scale.

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How to Optimize Your Google Shopping Campaigns

Store Growers

Optimization is a word that always sounds fancy to throw around. But what does it actually mean? To me it means becoming more efficient at reaching your goal. That means that you should know what your goal is before jumping into tactics.

The ‘Cart Abandonment’ Epidemic: Retailers’ Need For A Swiss Army Approach To E-Commerce

Retail TouchPoints

By Kelly DeRosa, IgnitionOne In 2016 alone, retailers lost an eye-watering $4.6 trillion to abandoned merchandise in online shopping carts. The retail landscape is constantly evolving, and the rise of digital shopping coupled with the noise of the customer’s cross-channel journey raises the stakes.

The Results Are In: The 22 Best Ecommerce Website Designs of 2018

BigCommerce

Your owned online site experience is your one chance to prove your brand value to your customers. And to give those customers a reason to keep buying from your ecommerce website channel, and not from your Amazon channel (where you lose out on brand equity and customer lifetime value).

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214: The Right Way To Run Facebook Ads For Physical Products With Andrew Foxwell

My Wife Quit Her Job

Today I’m happy to have Andrew Foxwell on the show. Andrew is someone I met through Austin Brawner who I had back in episode 165. Both Andrew and Austin run Brand Growth Experts which is a company that runs live workshops to help grow your business.

There Are No Clear CX Leaders Among US Brands – For The Third Year In A Row

Forrester eCommerce

Forrester’s 2018 Customer Experience Index (CX Index) for US brands reveals a worsening CX leadership gap: Not a single brand has risen to the top of our rankings and continued to move upwards, and the overall quality of the US customer experience is stagnating.

How To Fix Your Google Shopping Feed Without Going Crazy

Store Growers

“I just got a mail from Google saying they’re suspending my Merchant Account got suspended!” Audrey messaged me. This wasn’t good. A couple of days before, she had reached out to me with some questions about Google Shopping.

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Data Is The Bedrock, But It Needs A Purpose: Thoughts From Salesforce Connections

Retail TouchPoints

By Glenn Taylor, Senior Editor Two weeks ago when I attended Salesforce Connections in Chicago, one major theme captured my attention: it is vital to track, analyze and understand shopper data.

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Announcing Early Access Beta BigCommerce for WordPress: Marrying Scalable Content and Commerce

BigCommerce

Today, we are excited to announce our early access developer beta BigCommerce for WordPress plugin.

38 Ecommerce Terms Every Marketer Needs to Know

Zaius

We know the ecommerce world changes rapidly, and it can be tough to keep up. After all, this is the same industry that has seen upwards of $150 billion in growth over the past five years.

Is A Free Ecommerce Platform Just As Good As Shopify, BigCommerce, WooCommerce Or Wix?

My Wife Quit Her Job

If you want to start a successful ecommerce business, you need the ability to process transactions on your own website. And choosing the right ecommerce platform is one of the biggest decisions you’ll have to make.

Customer Experience Trends In China, 2018

Forrester eCommerce

What are the CX trends that will impact customer loyalty and help you build competitive advantage? Look at what China reveals about the future of customer experiences. Until only a few years ago, most CX pros would have scoffed at talks of China as an innovator.

Personalization: Customizing The Shopping Experience

Zmags

Personalization is a word that’s bandied around constantly in the marketing and ecommerce industry. From webinars, to twitter hashtags, to blog posts (including […]. The post Personalization: Customizing The Shopping Experience appeared first on Zmags.

Will Decisions On Net Neutrality, Online Sales Tax Spell Trouble For SMBs?

Retail TouchPoints

13 Automotive Ecommerce Sites Revving Up Online Sales

BigCommerce

ecommerce revenue from auto and parts retail sales are projected to reach $51.6 billion in 2018 , representing a 121% increase compared to 2012 revenue.

How Behavioral Marketing Campaigns Drive Ecommerce Revenue

Zaius

Buyer behavior is a goldmine of data for ecommerce marketers. Every time someone browses a page on your site, clicks a link in an email, or engages with an Instagram post, you should know about it instantly and act on it immediately.

How To Grow Your Email List For Free – A Tour Of My New Business

My Wife Quit Her Job

As most of you know, I quit my full time job as an engineering director a little over 2 years ago. And with 40 extra hours per week of free time on my hands, I’ve been searching for another project to pursue for quite some time now. Now I can’t say that I’ve been bored because I’ve been occupied with my blog, my ecommerce store, my podcast, my training course and my conference, but there’s definitely been something missing and I’ve been dying to try something new.

Are You Modernizing Your B2B Go-To-Market Strategies?

Forrester eCommerce

Last week I had the opportunity to speak at a dinner event with 20+ senior marketers and business partners that InsideView sponsored. We wanted to explore how well marketing and sales are facing up to new go-to-market challenges associated with buyer behavior change in general, ABM specifically.

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Interactive Content Spotlight: Michael Kors, Clarins, Charlotte Tilbury, + Target

Zmags

Check out the latest installment of the Interactive Content Spotlight, a monthly roundup of the coolest and most cutting-edge rich content examples from around […]. The post Interactive Content Spotlight: Michael Kors, Clarins, Charlotte Tilbury, + Target appeared first on Zmags.

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Business Process Management: Propelling Business Towards Compliance For GDPR

Retail TouchPoints

By Mark Holenstein, Signavio The General Data Protection Regulation (“GDPR”) is a popular topic among businesses around the globe.

30 Inspirational Entrepreneurs Quotes to Motivate Them for Greatness

BigCommerce

Running a successful ecommerce business requires a lot work, and some days you might feel like you won’t see the fruits of your labor.

Books 309

User Engagement: The Most Important KPI You’re not Tracking (but should be)

Kissmetrics

“The goal of a SaaS CEO should be to increase the profit they make from each customer (LTV), and lower the costs in sales and marketing that it takes to acquire each customer (CAC).

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How To 2X Sales By Using Scope, Viral Launch And Long Tail Pro To Target New Markets

My Wife Quit Her Job

When it comes to increasing your sales on Amazon or your own ecommerce store, you basically have 3 options.

Telecom Operators Deliver Insights Services — With Network And Subscriber Data

Forrester eCommerce

A few years ago, I met with an incumbent telecom provider in Europe, and they came across as being from “the old country.” I asked about their data strategy, and they were horrified at the thought of doing anything other than securing and protecting their data assets.

Crafting The Customer Journey With Visual Content

Zmags

As today’s tech-savvy consumers have become more empowered in their online shopping, their expectations have changed. They not only want to purchase; they […]. The post Crafting The Customer Journey With Visual Content appeared first on Zmags.

Future Tech Is Driven By Users Not Customers: Here’s What You Need To Know

Retail TouchPoints

By Justin Marcucci, Endava Over the past decade companies have shifted from a product-centric approach to a customer experience-centric approach as a way of conducting business.

How to Use Single Keyword Ad Groups (SKAGs) to Drive Highly Relevant, Highly Targeted PPC Traffic

BigCommerce

Whether single keyword ad groups (SKAGs) are old news or a new find to you, they’re quickly becoming a well-known best practice for PPC account setup. First, what are the main benefits for ecommerce managers and brands? Why SKAGs Are Important for Ecommerce Brands.

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Introducing Alliioop: The Customer Marketing Platform (to Build an Awesome Customer Base)

Kissmetrics

Shopify, Facebook, FedEx and the likes have made it easier than ever to birth ecommerce brands. And that’s exactly what’s been happening. Three people in a garage can launch, look and execute like a 100+ person company of old.

213: A Tour Of My New Business Venture GoBrandWin With Toni Anderson

My Wife Quit Her Job

As all of you know, I quit my full time job as an engineering director 2 years ago. And with 40 extra hours per week of free time on my hands, I’ve been searching for a long time for another project to pursue that would keep me happy.

Books 190

Alexa, How Do I Fix Healthcare?

Forrester eCommerce

Disruption is Bringing Much Needed Innovation to Healthcare Disruption is not new to healthcare, but the entrance of established brands from other industries signals a level of disruption that hasn’t been seen before. Healthcare Organizations take note, innovate now or become irrelevant tomorrow.

The Empowered Marketer: No Quick Fixes for Content in Ecommerce

Zaius

Content is one of the most underutilized marketing tactics in B2C and ecommerce today — but that’s changing quickly. More and more marketers are realizing that by creating great content that ranks on Google for specific and relevant terms, they can attract a constant stream of qualified traffic to their ecommerce site — for free. However, content marketing takes not only writing talent and SEO knowledge, but also patience. This strategy is not going to result in overnight success.

Can A Microsoft-Amazon Go Rivalry Jumpstart Cashier-Less Technology Adoption?

Retail TouchPoints

Amazon Go has been hyped for more than a year as the potential vanguard of cashier-less retailing, but it appears another tech giant is testing out the technology. Microsoft is working on cashier-less technology of its own. in the hopes of becoming the next big player in the space.

8 Ecommerce ERP Integration Patterns & Data Orchestration Frameworks

BigCommerce

ERPs reduce a business’s risk in uncertain circumstances and are perceived to have a positive impact on organization performance, including the improvement of productivity and profitability. ERPs are the lifeblood of large retail operations.

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The Advanced SEO Formula That Helped Me Rank For 477,000 Keywords

Kissmetrics

Can you guess how many keywords I rank for? Well, you are probably going to say 477,000 because I used that number in the title of this post. ??. And it’s true, just look at the screenshot from Ahrefs. It shows the number of keywords I rank for.

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