Fastr
MAY 25, 2017
When planning omnichannel strategy, it can be easy to think only within the confines of devices – desktop, mobile, tablet. But true omnichannel goes beyond devices, into brick-and-mortar stores. Finding creative ways to incorporate digital experiences into physical locations makes the buying process personal and engaging, both online and offline. Here are three brands doing omnichannel retail.
Optimizely
MAY 26, 2017
Most marketers know by now that when a shopper abandons merchandise in a shopping cart, it’s important to send a cart abandonment campaign almost immediately afterwards – it’s a tried-and-true best practice. And nearly 50% of all abandoned carts are recoverable when marketers deliver the right campaign – one that, ideally, is personalized to the shopper based on the specific items they abandoned and that uses language like “Forgot Something?
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RTP blog
MAY 23, 2017
By Alicia Esposito, Content Strategist “Alexa, what’s the weather like today?” “Alexa, add coffee to my shopping list.” “Alexa, play David Bowie.” If you asked me a year ago, I would say that the mere idea of a small, voice-powered device orchestrating my day-to-day life and household would be ridiculous. When my husband initially proposed we order an Amazon Echo , the landmark product powered by the Alexa operating system, I was adamant in my response: “I’m a paper-and-pen gal, there’s no reaso
Groove
MAY 23, 2017
HubSpot is meant to be used as your primary system of record. Everything that happens on your website and with your contacts can be tracked there. But are you fully harnessing all the power that HubSpot offers?
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Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.
Bryan Eisenberg
MAY 25, 2017
After writing Be Like Amazon: Even A Lemonade Stand Can Do It , several people have asked Jeffrey Eisenberg and me: What do you do for companies these days? We’ve created a short list: Customer Experience Planning : We conduct workshops/ projects where we plan and optimize digital and real world experiences to increase sales, retention, and satisfaction.
A Better Lemonade Stand
MAY 22, 2017
Find out how you can the increase conversion rate for your ecommerce store and take steps to improve your chances of turning browsing customers into buyers. The post Conversion Rate Optimization: 10 (of 50) Ways to Increase Sales appeared first on A Better Lemonade Stand.
Online Retail Today brings together the best content for online retail professionals from the widest variety of industry thought leaders.
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Groove
MAY 23, 2017
On May 4, Ethan Giffin took to the stage to share 6 HubSpot secrets.
Steve Dennis
MAY 26, 2017
Five years ago I wrote a post entitled: “The next punch in the face” , which you can read here. I began by quoting noted retail legend Mike Tyson who allegedly said “everybody has a plan until they get punched in the face.” My point, more or less, was that in the world we live in, we’re going to get punched. Sometimes we’ll see it coming, sometimes we won’t.
Retail Technology Review
MAY 24, 2017
Despite retailers' best efforts to improve customer experience and engagement, research by conversational commerce platform iAdvize has found that the majority of UK consumers look to peers when making a purchasing decision, rather than the retailer or brand.
RTP blog
MAY 24, 2017
Every year, the retail industry generates hype about the next great technology that’s going to change the customer experience forever. Beacons, RFID, in-store mirrors and recently chatbots have all had their turn as the “next big thing.” And while many of these technologies eventually do enhance the shopping experience in a variety of ways, it’s rare that the practical reality equals the initial promise.
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In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.
Rishi Rawat
MAY 22, 2017
Unexpected shapes and words have a crazy strong pull. I noticed this ad on Facebook: Can’t explain why but I was mesmerized by it. Same thing happened here.
ecomdash
MAY 25, 2017
With inventory management best practice,s you can keep track of your products, reduce errors, and increase sales. Learn the basics now. Read more. The post 6 Inventory Management Best Practices for Ecommerce Beginners appeared first on ecomdash.
Retail Technology Review
MAY 24, 2017
A strong omni-channel B2B customer strategy is vital for many manufacturers these days, but it must go beyond simply ensuring the online experience matches the offline experience, to fully support the buyer throughout the entire, often complex sales process – however they choose to buy, says Michiel Schipperus, CEO, Sana Commerce.
Bronto
MAY 25, 2017
How can you rise above the noise and make your business heard? Optimize your material, both old and new, to attract more attention and rank higher on organic searches. The post Help Your Content Rank Higher With These Stellar SEO Strategies appeared first on Bronto Blog.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
TradeGecko
MAY 23, 2017
As a brand owner, one of the main problems you will encounter is finding ways to sell your products. Getting your products into major stores is a fantastic way to secure your bottom line. However, selling directly to retailers is very time-consuming and difficult. That’s where distributors come in. Finding and partnering with a wholesale distributor is a strategy that will provide you with consistent income and security.
ecomdash
MAY 22, 2017
Many once successful businesses end up as cautionary tales. How can you stop your business from becoming the next tragic ecommerce business failure? Read more. The post 6 Reasons Successful Ecommerce Businesses Fail appeared first on ecomdash.
Salsify
MAY 26, 2017
Fifty-eight year-old promotional products supplier, Gemline, has several new product launches a year of its customizable bags, business accessories, gifts, and writing instruments. Keeping up with all these new product launches used to create a huge administrative burden, before CIO Frank Wiggins took steps to manage the company's complex product content needs and third-party integrations.
Profitero
MAY 25, 2017
We’re at a tipping point for eCommerce. In 2016 alone, consumers spent $20.5B for online grocery. In some categories, like beauty or personal care, eCommerce is already driving 80+% of growth. And when they shop online, they only shop half the number of departments as they would have if they bought in-store. eCommerce isn’t just coming, it’s here. So are you ready for what’s next?
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In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.
Omniconvert
MAY 24, 2017
If you are an online marketer passionate about growth and about getting the best results for your clients, then SEO and CRO are two major pieces of your toolbox. Just to make sure we’re all on the same page about what these terms mean, let’s see what the wiki definitions are. “Search engine optimization (SEO) is […]. The post Live webinar with Rand Fishkin and Valentin Radu appeared first on Conversion Rate Optimization (CRO) Blog.
Canadian Special Events
MAY 22, 2017
By Mary Foley. Is your personal productivity in the tank from the daily deluge of email and requests ? Tempted to leave everything unanswered and start over somewhere else? You’ll be good for a week, maybe. A savvy gal Amy shared with me that she was about to start the new position. But she had a big dilemma: “My new position involves managing and tracking a LOT more activities.
Salsify
MAY 24, 2017
Most purchases still happen in-store. Less than 15% of total retail sales is taking place online or via mobile phone. Yet, a digital device now influences 56% of all in-store sales. Shoppers are browsing online before or while they shop.
Profitero
MAY 23, 2017
A Nielsen study revealed that 7 in 10 agree that foods made at home are safer than industrially prepared food. In this live webinar, the panel discusses the growing trend towards healthier eating at home, the importance of consumer advocacy in online purchases, and shares practical advice on how to effectively measure your brand’s performance at the digital shelf so you can be more proactive and less reactive with your eCommerce strategy.
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Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.
Bronto
MAY 23, 2017
What makes customers loyal to your brand? Much of it depends on your ability to offer a relevant, frictionless and engaging experience. The post Be a Sherpa: Guiding Loyalty Through Consumer Experiences appeared first on Bronto Blog.
Blue Acorn
MAY 25, 2017
What a conference! I successfully navigated my first Salesforce XChange experience. After many hours of standing and sitting through keynotes, talking with other partners and retailers, and exploring Las Vegas, I am back in reality in Charleston with all sorts of ideas, new memories, and a lighter wallet. The Community at Xchange. As a front-end engineer for Blue Acorn, I’ve spent countless hours learning and developing within the Salesforce Commerce Cloud (SFCC) space and talking with other par
Lemonstand
MAY 25, 2017
How long does it take before a customer loses interest in a sale? How many wrong pages must they go through before they give up and bounce? From the instant a shopper enters your site, a timer on their patience starts slowly unwinding. The goal of your eCommerce navigation is to get them to where they need to go before the timer runs out. And considering our global attention span these days, it’s got its work cut out for it.
Kibo
MAY 25, 2017
Commerce professionals have noticed that “omnichannel commerce” was simply a building block for […]. The post Creating Seamless Experiences for Customers: The Overlooked Facet of Individualization appeared first on The Omni Channel.
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The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.
Teamwork Retail
MAY 23, 2017
Last week, this here humble blog was named one of the Top 100 Retail Blogs by Feedspot. We’re up there amongst some of the best blogs covering all things retail such as Retail Dive , The Retail Doctor and RetailWire just to name a few and we couldn’t be more honored! Click here read the article and see the full list of Top 100 Retail Blogs.
ChannelAdvisor
MAY 26, 2017
Will you be at the Internet Retailer Conference and Exhibition in Chicago next month? Get ready to spend some quality time with ChannelAdvisor! We’ll have several opportunities for you to connect with our e-commerce experts, including: Industry insights and tips at booth 607. Expert advice at a special Amazon workshop. One-on-one digital marketing strategy sessions (advance booking required).
Prisync
MAY 25, 2017
Writing a good product description that both sells and ranks in search doesn’t require a master’s in creative writing. But you do need to know your audience, have a creative direction, and define your style. This guide shows you how to pull all of that together in six easy steps: Step 1: Define your target audience. Step 2: Define your tone. Step 3: Turn item features into benefits.
Canadian Special Events
MAY 22, 2017
The Gathering is the most talked about marketing summit in Canada. A production partner for the event since it’s inception 4 years ago, the team at e=mc2 events work alongside their client, (Cult), their team and their partners to execute the summit, speaker series, social events, sponsor and brand activations. They also produced the coveted Pinnacle Awards Gala, all in 2 days, in the snow, up hill….both ways.
Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney
Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib
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