Sat.May 20, 2017 - Fri.May 26, 2017

Web Push Best Practices

Zaius

Thanks to its “real real-time” nature, web push is one of the most effective ways for marketers to engage customers as they shop and deliver time-sensitive information. Not to mention, it’s something customers want – marketers who have deployed web push have seen up to a 30% opt-in rate from customers, nearly 10X more than the opt-in rate for email subscribers.

The 8 Must-Follow Business Principles That Drove 832% Growth and $5M in Revenue

BigCommerce

A few years after high school, I read “The 4-Hour Workweek,” quit my job and moved to Buenos Aires. I was convinced I could run a business while traveling, making U.S. dollars and spending Argentinian pesos, while chatting over Skype with a supplier in China, coffee in my hand and tea in theirs. I wanted this to work. I selected a few products and hired expensive web developers to build me a site.

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Omnichannel Retail: In-Store Experiences

Zmags

When planning omnichannel strategy, it can be easy to think only within the confines of devices – desktop, mobile, tablet. But true omnichannel goes beyond devices, into brick-and-mortar stores. Finding creative ways to incorporate digital experiences into physical locations makes the buying process personal and engaging, both online and offline. Here are three brands doing omnichannel retail. The post Omnichannel Retail: In-Store Experiences appeared first on Zmags.

Alexa: Retail’s Next Friend.Or Foe?

Retail TouchPoints

By Alicia Esposito, Content Strategist “Alexa, what’s the weather like today?” Alexa, add coffee to my shopping list.” Alexa, play David Bowie.” If you asked me a year ago, I would say that the mere idea of a small, voice-powered device orchestrating my day-to-day life and household would be ridiculous.

Retain Valuable Customers with Loyalty

Learn how to effectively retain your most valuable and profitable customers. Download Annex Cloud's 2020 Customer Retention white paper.

Your Customer Is Ignoring Your Cart Abandonment Emails – Now What?

Zaius

Most marketers know by now that when a shopper abandons merchandise in a shopping cart, it’s important to send a cart abandonment campaign almost immediately afterwards – it’s a tried-and-true best practice. And nearly 50% of all abandoned carts are recoverable when marketers deliver the right campaign – one that, ideally, is personalized to the shopper based on the specific items they abandoned and that uses language like “Forgot Something?” or “Hurry Back!”

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What Might We Do For You Now?

Bryan Eisenberg

After writing Be Like Amazon: Even A Lemonade Stand Can Do It , several people have asked Jeffrey Eisenberg and me: What do you do for companies these days? We’ve created a short list: Customer Experience Planning : We conduct workshops/ projects where we plan and optimize digital and real world experiences to increase sales, retention, and satisfaction. This includes commerce redesigns, process changes, continuous optimization, etc.

Restoring Consumer Trust In Retailers’ Data Management: Can DMS Help?

Retail TouchPoints

By Jesse Wood, eFileCabinet Have you ever witnessed a data breach of customer information and wondered, how did this happen and how can companies like mine avoid these mistakes in the future?

Why Every Ecommerce Business Needs a Dedicated Customer Experience Team

SellBrite

In an effort to boost sales and effectively differentiate from competitors, more ecommerce entrepreneurs and hiring managers are working hard to build dedicated customer experience teams at their companies. Because competition in the ecommerce space is fierce, and simply having the best products just doesn’t cut it anymore. Each day, new shops are introduced to the world, new products go viral, and it gets harder and harder to keep the attention and loyalty of online consumers.

Conversion Rate Optimization: 10 (of 50) Ways to Increase Sales

A Better Lemonade Stand

Find out how you can the increase conversion rate for your ecommerce store and take steps to improve your chances of turning browsing customers into buyers. The post Conversion Rate Optimization: 10 (of 50) Ways to Increase Sales appeared first on A Better Lemonade Stand. Conversion Optimization Getting Traffic Strategy & Analytics

Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

Welcome to Retail 4.0. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before. With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience.

75% of UK shoppers trust other customers over retail staff

Retail Technology Review

Despite retailers' best efforts to improve customer experience and engagement, research by conversational commerce platform iAdvize has found that the majority of UK consumers look to peers when making a purchasing decision, rather than the retailer or brand

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Which Retail Tech Is The Real Deal?

Retail TouchPoints

Every year, the retail industry generates hype about the next great technology that’s going to change the customer experience forever. Beacons, RFID, in-store mirrors and recently chatbots have all had their turn as the “next big thing.” And while many of these technologies eventually do enhance the shopping experience in a variety of ways, it’s rare that the practical reality equals the initial promise.

Retail’s next punch in the face

Steve Dennis

Five years ago I wrote a post entitled: “The next punch in the face” , which you can read here. I began by quoting noted retail legend Mike Tyson who allegedly said “everybody has a plan until they get punched in the face.” ” My point, more or less, was that in the world we live in, we’re going to get punched. Sometimes we’ll see it coming, sometimes we won’t. But we must be prepared and we must get our organizations to be more agile.

Help Your Content Rank Higher With These Stellar SEO Strategies

Bronto

How can you rise above the noise and make your business heard? Optimize your material, both old and new, to attract more attention and rank higher on organic searches. The post Help Your Content Rank Higher With These Stellar SEO Strategies appeared first on Bronto Blog. Creative Optimization Marketing Strategy Partners

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Real-time Personalization Guidebook: 10 Tips to Improve eCommerce Conversions

Conversion rate remains the most important metric for measuring success. This guidebook reveals 10 tips to improve eCommerce conversion rates, and insight into how an AI-powered personalization platform can dramatically improve performance.

New technologies revolutionising the omni-channel experience

Retail Technology Review

A strong omni-channel B2B customer strategy is vital for many manufacturers these days, but it must go beyond simply ensuring the online experience matches the offline experience, to fully support the buyer throughout the entire, often complex sales process – however they choose to buy, says Michiel Schipperus, CEO, Sana Commerce

Print Marketing At The Speed Of Digital Marketing? Well, Almost.

Retail TouchPoints

By Jonathan Dropiewski, priint Americas Today’s marketers are overwhelmed with data. Never before has so much information been available for making decisions. Most organizations have spent abundantly to collect, store, and interpret volumes of information in order to increase marketing efficiency. This has also coincided with the continued development of the digital marketing channel. How many companies segregate print marketing and digital marketing? How integrated are the two processes?

The Future of Marketing: Google Marketing Next 2017

ChannelAdvisor

At Google’s highly-anticipated annual conference , now called Google Marketing Next , Google announced several exciting new innovations for digital marketers. All of the announcements centered around the themes of digital marketers being smarter with data leveraging machine learning.

How to find wholesale distributors

TradeGecko

As a brand owner, one of the main problems you will encounter is finding ways to sell your products. Getting your products into major stores is a fantastic way to secure your bottom line. However, selling directly to retailers is very time-consuming and difficult. That’s where distributors come in. Finding and partnering with a wholesale distributor is a strategy that will provide you with consistent income and security.

Tips For E-Commerce Best Practices

An infographic listing the best practices companies can follow to bolster their e-commerce website.

How I did it: 4 Lessons from a Brand CIO

Salsify

Fifty-eight year-old promotional products supplier, Gemline, has several new product launches a year of its customizable bags, business accessories, gifts, and writing instruments. Keeping up with all these new product launches used to create a huge administrative burden, before CIO Frank Wiggins took steps to manage the company's complex product content needs and third-party integrations

On Demand Webinar: What’s Next in eCommerce

Profitero

We’re at a tipping point for eCommerce. In 2016 alone, consumers spent $20.5B for online grocery. In some categories, like beauty or personal care, eCommerce is already driving 80+% of growth. And when they shop online, they only shop half the number of departments as they would have if they bought in-store. eCommerce isn’t just coming, it’s here. So are you ready for what’s next?

Live webinar with Rand Fishkin and Valentin Radu

Omniconvert

If you are an online marketer passionate about growth and about getting the best results for your clients, then SEO and CRO are two major pieces of your toolbox. Just to make sure we’re all on the same page about what these terms mean, let’s see what the wiki definitions are. “Search engine optimization (SEO) is […]. The post Live webinar with Rand Fishkin and Valentin Radu appeared first on Conversion Rate Optimization (CRO) Blog.

[Video] Baltimore HUG: 6 Ways to Hack and Leverage HubSpot

Groove

On May 4, Ethan Giffin took to the stage to share 6 HubSpot secrets. HubSpot

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What digital means to your brand's future

Salsify

Most purchases still happen in-store. Less than 15% of total retail sales is taking place online or via mobile phone. Yet, a digital device now influences 56% of all in-store sales. Shoppers are browsing online before or while they shop. Ecommerce Digital

Live Webinar: How to Win Online – Turning Health-Conscious Food Shoppers into Online Housewares Buyers

Profitero

A Nielsen study revealed that 7 in 10 agree that foods made at home are safer than industrially prepared food. In this live webinar, the panel discusses the growing trend towards healthier eating at home, the importance of consumer advocacy in online purchases, and shares practical advice on how to effectively measure your brand’s performance at the digital shelf so you can be more proactive and less reactive with your eCommerce strategy.

6 Inventory Management Best Practices for Ecommerce Beginners

ecomdash

With inventory management best practice,s you can keep track of your products, reduce errors, and increase sales. Learn the basics now. Read more. The post 6 Inventory Management Best Practices for Ecommerce Beginners appeared first on ecomdash. Blog Ecommerce Tips ecommerce ecommerce news ecommerce tips seller tips trending

[Video Recap] 6 Ways to Hack and Leverage HubSpot

Groove

HubSpot is meant to be used as your primary system of record. Everything that happens on your website and with your contacts can be tracked there. But are you fully harnessing all the power that HubSpot offers? HubSpot

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Be a Sherpa: Guiding Loyalty Through Consumer Experiences

Bronto

What makes customers loyal to your brand? Much of it depends on your ability to offer a relevant, frictionless and engaging experience. The post Be a Sherpa: Guiding Loyalty Through Consumer Experiences appeared first on Bronto Blog. Email Marketing Marketing Strategy Post-Purchase Publications Social Media

Recapping Salesforce XChange 2017

Blue Acorn

What a conference! I successfully navigated my first Salesforce XChange experience. After many hours of standing and sitting through keynotes, talking with other partners and retailers, and exploring Las Vegas, I am back in reality in Charleston with all sorts of ideas, new memories, and a lighter wallet. The Community at Xchange.