Sat.Jun 13, 2020 - Fri.Jun 19, 2020

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How to Build an eCommerce Site Optimized for Product Discovery

ESW

Your DTC brand could be hemorrhaging sales if you aren’t helping customers find the products they need. A study by the Grocery Manufacturers Association written by Daniel Corsten and Thomas Gruen found that brands and resellers could gain $22 billion by recapturing the sales lost when consumers can’t find the product they’re looking for. When faced with out-of-stock products online, 60% of U.S. consumers bought a substitute from the same store, 15% went to a competitor, 10% to a retail store and

eCommerce 120
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Best Shipping Software for Ecommerce

Ecommerce Platforms

We believe that the best shipping software incorporates elements like steep carrier discounts, various shipping methods, and integrations with ecommerce platforms and marketplaces. If you're a small business owner, shipping software is essential for keeping customers happy. Regardless of your sales volume, shipping software tends to help maintain lower costs, link you up with fulfillment services, and keep up with trends of shipments getting to customers within a few days.

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The Four Buying Intent Signals You May Be Missing

Optimizely

Customers are constantly signaling their intent to buy your products and some of these signals are more obvious that others. How many are hidden in plain sight and that you may be missing? . Start by Analyzing the entire customer journey. How well do you understand each major stage (and each substage) of your customers’ journeys? From category awareness, to product intent, to making their first purchase to becoming an advocate for your brand, having a firm understanding and consistent measureme

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The Forrester Wave™: Continuous Delivery And Release Automation, Q2 2020

Forrester eCommerce

After releasing “The Forrester Wave™: Continuous Delivery And Release Automation, Q2 2020” earlier this month, it’s a good time to pause and reflect on (in the immortal words of the Grateful Dead) “what a long, strange trip it’s been.” We’re about 10 years into the DevOps journey. Industry progress is clear.

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The Pragmatic Path to Composability: Adapting to the Future through Modularity

Speaker: Jason Cottrell

Brands used to look for a vendor who could do everything. Over time, one vendor was no longer enough to meet a brand’s needs, and they added, added and added. Now they need all their vendors to work well together. That’s composable, and only some will make the cut. As customers — and your board — expect you to be in new channels and to rapidly adapt to shifts in the market, the need for true composability is more crucial than ever before.

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Why Christmas Needs To Come Early This Year

Retail TouchPoints

Christmas needs to come early this year (and by Christmas I mean the entire holiday shopping season). Why? There’s a pretty decent chance that the traditional holiday season that occurs in Q4 will fail to materialize, and any retailer that relies on that influx of sales and cash should begin thinking about hosting Black Friday and Cyber Monday-type events in June or July.

Outdoor 284
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Get on Board: Pay-Over-Time Options are Transforming Ecommerce

BigCommerce

One of the fastest growing trends in ecommerce today is paying over time in fixed monthly installments.

eCommerce 333

More Trending

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T-Mobile’s Object Lesson For The DDoS Initiate

Forrester eCommerce

The T-Mobile DDoS Attack That Wasn’t Yesterday, the internet was atwitter with rumors of a massive distributed denial of service (DDoS) attack against major US carriers. You might have seen scary screenshots from one of the many so-called “pew-pew maps,” like this one: The U.S. is currently under a major DDoS attack. [link] pic.twitter.com/W5giIA2Inc — […].

Mobile 414
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Walmart Partners With Shopify To Expand E-Commerce Marketplace

Retail TouchPoints

In a move that is expected to add 1,200 new sellers to the retail giant’s platform this year alone, Walmart is opening the Walmart Marketplace to Shopify merchants. The integration is aimed at small and medium-sized businesses with product assortments that complement Walmart’s existing selection. Retailers that use Shopify will be able to seamlessly list their products on Walmart.com, giving Walmart customers access to a broader array of items.

eCommerce 269
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Extremists

Steve Dennis

Over the last few years I’ve gotten a fair amount of mileage out of my catch-phrase “Physical retail isn’t dead. Boring retail is.” And, accordingly, I’m often asked: “okay, so what’s the opposite of boring?” My tendency has been to say “remarkable”–if only because I wrote a whole book about this.

Books 176
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13 Proven Ways To Improve CTR Through PPC Conversion Rate Optimization

MakeWebBetter

Paid ads have an 11.38% CTR on Google (Sparktoro, 2019) And so the marketers are investing a lot on paid searches each year. Many marketers are already reaping the benefits from the high CTRs of their paid searches. But! Are high CTRs always good? The benefits enjoyed by marketers for high CTR is only temporary […]. The post 13 Proven Ways To Improve CTR Through PPC Conversion Rate Optimization appeared first on MakeWebBetter.

PPC 139
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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Today’s Business Buyers Crave Digital Interactions And Human Connections

Forrester eCommerce

Even as B2B buyers increase their reliance on digital activities, tools, and routes, they crave deep, human connections. In fact, I would argue that empathetic and highly tailored interactions are now more valued than ever. In LinkedIn’s The State of Sales 2020 report, buyers rated active listening skills higher than relationship building and even projected […].

B2B 409
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Walgreens, AT&T Back Sesame Street’s Bilingual Content For Families Coping With Pandemic

Retail TouchPoints

With monetary and collaborative support from Walgreens and AT&T , Sesame Street Workshop has debuted five videos and related assets for its Caring for Each Other initiative, which provides resources featuring familiar Sesame Street characters to help families cope emotionally with the global pandemic and support frontline workers. Sesame Street Workshop launched the program in March as stay-at-home orders were issued, and it was expanded with assistance from Walgreens and AT&T in late Ap

Workshop 235
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Retail’s Museums of Disappointment

Steve Dennis

The following is an excerpt from Chapter 4 (“The Collapse of the Middle”) of my new book. Last week, nearly a year later, I went back to the mall that is referenced below. Sadly, nothing has changed. I guess the Austin area is immune from the forces of digital disruption and seismic shifts in consumer behavior. I recently visited a once-vibrant regional mall in an affluent suburb of a major Texas city.

Books 148
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The Best Print-On-Demand T-shirt Dropshipping Companies for 2020

Ecommerce Platforms

Dropshipping is one of the most popular business models for entrepreneurs in the digital landscape. With a dropshipping company , you don’t need to deal with the stress of creating or even storing your own products. There are no warehousing fees to worry about, and no panic about what might happen if you don’t sell all of your stock. With a dropshipping partner to provide fulfillment services for all of your orders, much of the headaches associated with running a business are banished.

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Get MACH Ready: Preparing Your Business for Digital Transformation

Adopting MACH technology means more than implementing new platforms. This type of digital change affects your organization at every level and requires a thoughtful approach to navigate challenges that crop up. The Get MACH Ready report, co-authored by MACH Alliance member Scott Canney in collaboration with Orium, commercetools, and Contentstack, will provide you with strategies to prepare your organization for a digital transformation.

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Forrester eCommerce

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Banking 391
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Athletic Apparel Retailer Boosts AOV 54% With Buy Now, Pay Later Option

Retail TouchPoints

Even before COVID-19 destabilized household budgets for millions of people, the market for buy now/pay later solutions was projected to be on track for a compound annual growth rate (CAGR) of 28% worldwide through 2023, according to PYMTS.com. One online retailer that implemented a buy now/pay later solution as the COVID-19 shutdowns began, I AM BECOMING (IAB MFG), saw a 54% increase in Average Order Volume (AOV) and a 50% increase in its add-to-cart rate since implementing the ViaBill solution

Apparel 220
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Vape sales soar following lockdown and menthol ban

TalkingRetail

Demand for vapes and e-cigarettes has surged more than elevenfold since Covid-19 and the UK ban on menthol tobacco cigarettes, according to one of the UK’s largest retailers of vapes. Every Cloud Vape Shop said sales of vapes, e-cigarettes and vaping supplies have soared 1,150% during the three months of lockdown, between March and May, This story continues at Vape sales soar following lockdown and menthol ban.

Supplies 139
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Do brands still care about sustainability amid the pandemic?

RetailDive

As the coronavirus took hold, companies were forced to shift their attention to more immediate needs. Eight experts weigh in on what that means long term.

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The Future of Multi-Vendor Commerce

In this on-demand webinar, discover how Logicbroker’s cutting-edge technology enhances the overall experience for both current and future customers and gain insights into how leveraging our seamless integration process unlocks new dimensions of efficiency and functionality. Plus, learn how our advanced marketplace features are set to revolutionize the way businesses operate, offering opportunities for growth and success within your multi-vendor commerce program.

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The Future Of B2C Buying In Europe: May You Live In Interesting Times

Forrester eCommerce

The ancient Chinese curse “May you live in interesting times” might be neither ancient nor Chinese, but it’s wholly applicable to 2020. Words and phrases like “unprecedented” and “the new normal” are, well, the new normal as infection and social unrest sweep the globe. It’s easy to get swept up in the zeitgeist of revolution, […].

B2C 355
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Re-Open For business: Supply Chain In The New Retail

Retail TouchPoints

Retail is no stranger to supply chain disruption. For several years, retailers have grappled with the challenge of operating physical stores while scaling their e-Commerce businesses. At the same time, they have started to embrace sustainability in their operations while satisfying consumer demand for hyper-personalization, flexible fulfilment options and other innovations.

Supplies 216
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Mars Petcare aims to expand pet oral care category

TalkingRetail

Mars Petcare is set to help grow the pet oral care category with the launch of new Pedigree Dentastix Chewy Chunx. The newly launched product helps prevent plaque build-up throughout the day and will launch in chicken and beef flavours, with mini or maxi options for smaller or larger dogs. The bite-size Chewy Chunx can. This story continues at Mars Petcare aims to expand pet oral care category.

Retail 128
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What is moving average cost and why is it important to my business?

TradeGecko

A company that sells goods keeps a healthy inventory to serve the needs of its customers. There are various accounting principles and computations that are used by a company, some of which are applied to keep track of goods sold and goods in stock.

Customer 114
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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

A Flash-Point Week For Facial Recognition Last week, IBM, Amazon, and Microsoft came out and made some big announcements on how they intend to halt or ban the use of facial recognition technology for law enforcement. At a time when privacy and civil rights dominate the zeitgeist, these values-based decisions will force much-needed dialogue on the ethics of facial recognition […].

Marketing 340
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NRF Reports May Sales Rebound But Full Recovery Is Still Ahead

Retail TouchPoints

Retail sales saw impressive increases in May as retailers began the reopening process, but they still remain well below those of a year ago, according to the National Retail Federation (NRF). The organization calculated that seasonally adjusted retail sales, excluding automobile dealers, gas stations and restaurants, increased 11% over April 2020, and were up 1.7% unadjusted on a year-over-year basis.

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Walmart teams with Shopify to grow its marketplace

RetailDive

By bringing in new sellers, the retail giant seems to be taking a page from Amazon's playbook, but it's unclear how much its assortment will change.

Shopify 135
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The birth of Customer Value Optimization: Reveal Product Launch

Omniconvert

After two years of research, development and some success stories, the moment has come. We are officially launching REVEAL, our. The post The birth of Customer Value Optimization: Reveal Product Launch appeared first on ECOMMERCE GROWTH Blog.

Customer 109
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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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The Facebook Ad Boycott Is Only The Tip Of The Iceberg

Forrester eCommerce

I shall be telling this with a sigh Somewhere ages and ages hence: Two roads diverged in a wood, and I— I took the one less traveled by, And that has made all the difference. — Robert Frost, The Road Not Taken On May 13, we published our report, “It’s OK To Break Up With […].

Travel 334
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Hugo Boss Taps Tommy Hilfiger Exec For CEO Spot

Retail TouchPoints

Daniel Grieder has stepped down from his post as CEO of Tommy Hilfiger Global & PVH Europe to take on the CEO role at Hugo Boss AG beginning June 1, 2021. Grieder will be succeeding Mark Langer, who is leaving Hugo Boss on Sept. 30, 2020. Until Grieder begins his tenure, CFO Yves Müller will serve as the Hugo Boss Managing Board’s spokesman. At Tommy Hilfiger, Martijn Hagman has taken over as CEO.

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E-commerce sales spiked nearly 93% in May

RetailDive

Online sales have risen during the pandemic, but it’s unclear which consumer spending patterns will persist, according to a study by Mastercard.

eCommerce 137
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Don’t give Sundays to the supermarkets, prime minister told

TalkingRetail

Retailer Stuart Reddish, the owner of Baxters convenience store and post office in Sheffield and the national president of the NFRN, has made an impassioned plea to prime minister Boris Johnson to scrap his plans to suspend Sunday trading laws to kick start the economy amid the coronavirus crisis. In a video message, Reddish told. This story continues at Don’t give Sundays to the supermarkets, prime minister told.

Retail 122
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Forrester Report: Demystifying The Technical Functions of POS Solutions

Understanding the intricate world of Point-of-Sale (POS) technology is a common challenge for tech buyers. When it comes to defining the functions of Point-of-Sale systems, the communications have yet to be standardized–—until now. Forrester’s new report, Demystifying The Technical Functions of POS Solutions, breaks through the noise and provides business leaders with the information and tools they need to evaluate the features of POS systems.