Sat.Feb 03, 2024 - Fri.Feb 09, 2024

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Valentine’s Day Retail Best Practices to Maximize Your Revenue

RETAIL MANAGEMENT SOFTWARE

Valentine’s Day isn’t just about hearts and flowers; it’s also about capitalizing on the season of love to boost your retail revenue. As a retailer, you have a golden opportunity to cater to the romantic whims of your customers and maximize your sales potential. With the right strategies in place, you can make this Valentine’s Day your most profitable yet. 10 Valentine’s Day Best Practices to Boost Your Retail Sales Here are some Valentine’s Day retail best pr

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Data Shows Customers Might be Resistant to AI Shopping Recommendations — Here’s what C-Suite Executives Should Know

Retail TouchPoints

For much of last year, AI seemed immune to the normal laws that govern the marketing hype cycle: expectations just kept on inflating. Of course, to any ecommerce veteran the inevitable deflation was visible from a mile away. But the form that deflation has taken is still fairly surprising. The technology, it turns out, largely functions as promised: AI is in fact quite good at making personalized recommendations.

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2024 Consumer Research Reveals Valuable Insights

Salsify

Salsify publishes its 2024 consumer research report — a survey of 2,700 U.S. and U.K. respondents — highlighting the latest consumer trends and the intricacies of the modern buying journey.

Consumer 123
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Shopify GA4 Integration: Essential Setup & Troubleshooting Guide

Groove

In an increasingly remote world, eCommerce is a booming business , but one that is hard to master. Understanding user behavior by leveraging data-driven insights is your best way to gain a competitive edge over other players worldwide. Shopify Google Analytics integrations are fantastic tools for mid-market and enterprise retailers. This step-by-step guide will walk you through setting up and using the power of a Shopify GA4 integration to its full abilities.

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The B2B Digital Commerce Playbook for Manufacturers

In this comprehensive guide, we delve into four essential ecommerce strategies for manufacturers. Each strategy is backed by a clear vision to ensure your efforts are aligned. Whether you’re a seasoned industry player or a budding digitalization champion, these strategies offer actionable insights to drive success. What will you find in the guide: Overview of how current events and external pressures impact business priorities.

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Post-Purchase Experience And Customer Lifetime Value (CLV): Relationship Goals

lateshipment

The success of an e-commerce business depends on a lot of factors — venturing into new markets, net profits made during a quarter, rapport shared with customers and the general public, offering quality products and services, etc. As a merchant, you initiate and perform a list of activities that contribute to said success — be it by improving the shopping experience, coming up with offers, or leveraging tools.

eCommerce 130
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Meta Outlines Proactive Approach to Labeling AI-Generated Content

Retail TouchPoints

Content created with Meta ’s generative AI tools already automatically receives an “Imagined with AI” label, but the company has shared how it is working to create technical standards and signals to notify users on its platforms when any of the content they see has been created using AI. “As the difference between human and synthetic content gets blurred, people want to know where the boundary lies,” said Nick Clegg, President of Global Affairs at Meta in a blo g post.

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eCommerce brand strategies to win the Super Bowl | Profitero

Profitero

Over 100 million Americans tune in to the Super Bowl, and they spend a lot – $16.5 billion in 2023 alone. And with the addition of Taylor Swift already driving huge increases in viewership , it’s safe to say spending will rise this year. No other tentpole event is so heavily focused on brand identity, making this a unique opportunity for brands to shape their perception among consumers.

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7 Best Jungle Scout Alternatives for 2024 Compared (Free & Paid)

eCommerce CEO

If you’ve ever planned to set up an online store or currently run an Amazon FBA business, then you know that deciding on what product to sell.

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Why AI is driving the retail evolution and how to use it to get ahead

RetailDive

2024 will be a year of innovation in retail and AI is at the forefront.

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Digital Sovereignty Is Changing The Cloud Market

Forrester eCommerce

In 2023 global cloud vendors all came up with their own digital sovereignty solution to address rising concerns from their customers. However, when I ask customers and vendors to define what digital sovereignty means for them, silence is the most common response.

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The Personalization Playbook: 2024 Strategies

Did you know—74% of IT leaders are looking to improve their tech stack to offer better personalization? It’s impossible to ignore the importance of personalization, but it comes with challenges. How do you do it with a tight budget? What about customer privacy and the use of data? The Personalization Playbook is packed with research and insights from Orium, Talon.One, and Bloomreach and gives IT leaders answers to these tough questions, helping them shape 2024 strategies for personalization.

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Saks Introduces a New Category — Electric Cars

Retail TouchPoints

Saks , the ecommerce counterpart of Saks Fifth Avenue , has launched a new partnership with luxury electric vehicle company Lucid across its website and stores. Saks will offer exclusive demo drive experiences of the Lucid Air at select Saks Fifth Avenue locations. (Image courtesy Lucid) Lucid now has a dedicated landing page and a homepage feature on Saks.com.

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516: How To Skyrocket A YouTube Channel To 180K Subs By IGNORING Best Practices With Rob Berger

My Wife Quit Her Job

Today I’m thrilled to have my good friend and mastermind buddy, Rob Berger on the show. Rob is the founder of Dough Roller, which is a top financial blog that he grew to 2 million visitors per year before he sold it for a large sum of money. After the sale of his blog, he decided to start a YouTube channel, which he’s managed to grow to 180k subs by defying every best practice.

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Master Your Stock: A retailer’s blueprint for improving inventory health

Fabric

“Inventory is fundamentally evil. You kind of want to manage it like you’re in the dairy business. If it gets past its freshness date, you have a problem.” Tim Cook, CEO at Apple For retailers, improving inventory health sounds simple enough. The balancing act involves optimizing stock levels to meet customer demand while efficiently managing costs.

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Call For Entries: Forrester Technology Awards, 2024

Forrester eCommerce

We’re now accepting nominations for our Technology Strategy Impact and Enterprise Architecture Awards across the NA, EMEA, and APAC regions. Learn more about the awards and how to apply in this post.

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Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

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With Retailers Thinking Like Media Owners, Media Owners Must Think Like Retailers

Retail TouchPoints

The growth of retail media networks (RMNs) in recent years has been impressive. As the world moves away from third-party identifiers, retailers are using their own channels to unlock the potential of their valuable shopper audiences — so much so that retail media is now the fourth-largest advertising medium, according to data from WARC. Media owners also have found their position in the advertising ecosystem changing as third-party tracking cookies deprecate.

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fsBuilds: Offloading WooCommerce Checkout & Subscriptions to FastSpring (Video)

FastSpring

fs Builds features developer-built projects showing step-by-step examples, code snippets, and advice on how to approach building with FastSpring. The goal of this series is to not only help you build with FastSpring, but also to inspire you with new and unique ways to leverage FastSpring’s systems to best serve your company. As always, our support and sales engineering specialists are available to help if you need assistance along the way.

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Guide to Buying & Selling Amazon Return Pallets for FBA Businesses

Algopix

Amazon return pallets can be a great opportunity for FBA businesses looking to acquire inventory at discounted prices. But buying and reselling Amazon return pallets requires some work and risk. This guide will walk you through the process to help you decide if Amazon return pallets are right for your FBA business. What are Amazon Return Pallets? Amazon return pallets represent a treasure trove of opportunities for savvy entrepreneurs.

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Higher Ed Is Rethinking The Three Rs To Close The Cybersecurity Skills Gap

Forrester eCommerce

Thanks to the widely publicized cybersecurity talent shortage, degree requirements are fading from job postings – even for US Federal contractors – and being replaced by demonstrable skills challenges, making expensive four-year programs less appealing to high school grads and those in the workforce looking for a career change. To keep up, colleges and universities are doing some rethinking of their own as many attempt to carve out a slice of the cybersecurity skills and training pie.

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The Circular Product Journey: Powering a Sustainable, Data-Driven Future With PIM

The linear flow of make > use > dispose is unsustainable. Not only is it at odds with the realities of modern society, but it also fails to meet evolving demands from consumers and regulators. Linear is out. Circular is in. Going circular is not an overnight switch. It requires forward planning and data-driven decision-making. In this ebook, you’ll see how the right technology can help brands and manufacturers secure the product data governance they need to power this circular transition.

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From Veterinarians to Lowe’s to Marriott: Petco’s Partners are Becoming its Key Differentiator

Retail TouchPoints

Over the course of his 30 years in retail, Justin Tichy has worked at Walmart , Target and Best Buy , but his latest job as COO of Petco is “by far the coolest retail experience I’ve ever been around,” he said. The reason is simple: animals. “When you work at Petco, it’s like watching the movie Marley and Me over and over and over again,” said Tichy in an interview with Retail TouchPoints.

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Uber Has Finally Become a Profitable Player

RetailWire

Uber, the ride-hailing company, made headlines this week, announcing its first annual operating profit. This significant achievement marks an important turn in the firm's approximately 15-year journey, shedding light on its resilience and capacity for growth.

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Nespresso Professional UK Appoints B2B Commercial Director

365 Retail

Nespresso Professional has appointed Nick Stevens as B2B Commercial Director for the UK and Republic of Ireland (ROI). Nick joined the company in May 2017, and will continue to steer the Nespresso Professional teams by growing the B2B division across various commercial areas including HORECA and Office commerce. Nick moved to Nespresso Professional from Nestle Waters, where he held responsibility for the HORECA channel.

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A Patchwork Of US AI Regulations Is Here, It’s Time To Deal With It

Forrester eCommerce

AI couldn’t stay out of the headlines in 2023. While there was the ongoing string of generative AI announcements, AI also experienced legislative and litigious scrutiny. Both AI technology companies and enterprises that use these technologies experienced investigations related to their AI use.

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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

In today's volatile financial environment, how confident are you in your company’s financial forecasting? To get the most accurate cash predictions that will lead to long-term financial survival, real-time data is critical. Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity.

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Ikea Launches Gen AI-Powered Design and Shopping Tool

Retail TouchPoints

Ingka Group , parent company of Ikea Retail, has debuted an AI-powered home design inspiration and shopping tool on the OpenAI GPT Store. Consumers can use ChatGPT to describe their specific home design needs and receive customized recommendations, for example, “Show me a cozy living room layout for a small apartment with the use of sustainable materials.

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Hawaiian Airlines Adds In-Flight Wi-Fi With SpaceX’s Starlink

RetailWire

Hawaiian Airlines is setting a precedent by providing free Wi-Fi facilitated by SpaceX's Starlink on its commercial flights. It is the first significant U.S. airline to provide this satellite-based service.

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EE Pledges £6 Million Investment in UK High Streets with New Experience Store Launches

365 Retail

EE has announced a significant £6 million investment in the UK’s high streets, demonstrating its commitment to the brick-and-mortar retail sector. This investment underpins the launch of more than ten new EE Experience and Experience Local stores across the UK over the next 12 months, beginning with a high-profile opening in the Metrocentre, Gateshead.

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Wield Invisible Experiences Like A Ring Of Power

Forrester eCommerce

It is an iconic scene – the Ring of Power flying through the air in slow motion as Frodo tumbles to the floor of the Prancing Pony. As drunken revelers look on and the ring slips onto his finger, the small, frightened hobbit vanishes into thin air. Frodo Baggins is invisible.

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Planning the Architecture of Your Modular DXP

Are you considering moving away from a monolith platform and over to composable architecture? Join experts from Google Cloud, GroupBy, and Orium as they discuss the benefits of moving to a modular digital experience platform. In this masterclass, uncover key indicators that show your brand is ready for a modular DXP, and learn how to lay the foundation for composable commerce.

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Luxury Brands Including Kering, Neiman Marcus Flee Farfetch in Wake of Sale to Coupang

Retail TouchPoints

Gucci and Yves Saint Laurent parent company Kering is pulling its brands off the Farfetch luxury marketplace, and Neiman Marcus Group is pulling out of a 2022 deal with the company that would have seen Farfetch manage the website and app of Bergdorf Goodman while also selling the department store chain’s wares on the Farfetch marketplace, multiple sources report.

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Interest Rate Cuts Incoming but Not Just Yet, Says Fed Chair

RetailWire

According to Federal Reserve Chair Jerome Powell, the time is nearing when interest rates will decrease. However, Americans need to wait just a little bit longer as the central bank wrestles with inflation.

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ChatGPT Prompts for Competitor Analysis

Practical eCommerce

Digital transformation has spawned many new businesses and remade others. Identifying and monitoring competitors has never been more critical. ChatGPT can help identify and analyze direct and indirect competitors, including those. The post ChatGPT Prompts for Competitor Analysis appeared first on Practical Ecommerce.

eCommerce 109
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Customer- Versus Business-Focused Mapping Tools: Cut Through The Confusion And Connect The Dots

Forrester eCommerce

Organizations have various tools for mapping processes, systems, and experiences. However, many of these tools focus on the internal business, neglecting the customer perspective. Customer experience (CX) mapping tools are valuable resources for organizations striving for customer centricity (or in Forrester terms, customer obsession) and aligning business outcomes with customer outcomes.

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

More and more, customers are expecting a better personalized CX. But can retailers actually deliver? Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. So what are the potential solutions? Join us to gain a better understanding of the current retail landscape and learn what you can do to translate personalization strategies into practical implementatio