8-Second Attention Spans and Short Videos: The Future of Video-First Marketing
Retail TouchPoints
OCTOBER 13, 2023
In an era of goldfish-esque attention spans, short videos have emerged as a powerful marketing tool. These concise visual stories, typically under a minute long, have become a part of our daily lives and are now an essential means for businesses to connect with their audiences. TikTok Shop’s debut on Sept. 12, 2023 in the U.S.
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