article thumbnail

It’s Official – Amazon is an Ecommerce Enabler First and a Retailer Second

Retail TouchPoints

Perhaps most importantly, “a decade ago, very few of you were using things like Amazon Advertising, Amazon Lending and Fulfillment by Amazon (FBA), and things like Brand Registry, Seller-Fulfilled Prime, Seller University and even Amazon Accelerate didn’t exist,” said Mehta at the event.

article thumbnail

How to Turn One-Time Holiday Buyers into Brand Loyalists

Retail TouchPoints

Now, foot traffic is still relevant, but brands also have to worry about growing their social presence, having social shops to make purchasing quick and easy, livestream shopping, oh and making sure this all connects back to their website/online store and that they are collecting data to improve future customer experiences.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Just 3% of European retailers currently use behavioural personalisation, leading to lost conversions and unsubscribes, MoEngage’s research shows

365 Retail

Original research, which analysed insights from 10.9billion emails sent globally to shoppers, in MoEngage’s 2023 Email Marketing Benchmarks Report showed that brands using behaviour-based personalisation, which tailors emails based on individual preferences, previous purchase trends and shopper actions, can improve conversion rates by x16.7.

article thumbnail

Inventory Management for Scaling ($1M+) Businesses: Techniques You Need to Know Before You Go Bust

BigCommerce

Managing your inventory properly across all of your sales channels helps to lower your product cost and increase shipping speed – ultimately earning you increased customer loyalty and love. Managing inventory creates data, which you can use to streamline processes and improve your inventory and order management. Forecast Sales.

article thumbnail

The Rise of Real-Time CDP

Retail TouchPoints

Real-time CDP helps companies bring together known and anonymous data from multiple enterprise sources to create a consolidated customer profile, which can be used to provide personalized customer experiences across all channels and devices — all in real time. Marketers can also try out a multi-image carousel-based push notification campaign.

article thumbnail

The Face-Off Between Amazon and ‘Alternative Marketplaces’ is Shaping the Next Era of Ecommerce

Retail TouchPoints

This was evident at Prosper Show in Las Vegas, March 13-15, 2023, an event originally developed for Amazon sellers. We’ve made a lot of improvements on the platform. However, a shifting power dynamic became clear this year, driven by one simple fact — Amazon is no longer the only game in town.

eCommerce 290
article thumbnail

Klaviyo vs. MailChimp: Features, Pros & Cons

Groove

Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. Target users with special events and generate better results by leveraging a contact's website activity to send behavior-based emails. Multi-variate testing. Reach Customers On Any Channel. Automation.