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Three questions to ask when navigating the new B2B event management technology landscape

Forrester eCommerce

B2B events have undergone the most profound change imaginable over the past three years. Marketers now need to manage a much more complex event landscape, planning and executing a range of events across in-person, virtual and hybrid formats.

B2B 195
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Michaels Launches Birthday Parties, Enhances In-Person and Virtual Events

Retail TouchPoints

For kids ages four to 13 , each two- hour party will include three different projects with all necessary supplies, a dedicated “party captain” to host and themed evites to manage invitations and RSVPs. The March 23 event will feature plastic egg bunnies. The March 17 MakeBreak will focus on painted wooden eggs.

Events 263
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Important Questions To Answer Before Making Your Events Virtual

Forrester eCommerce

Back in March, Nick Barber and I teamed up to help B2B marketers assess whether virtual events were a viable alternative to physical, as COVID-19 forced event managers to cancel in–person events wholesale.

Events 437
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Key Disaster Preparedness Takeaways for Retailers from an Eventful Summer

Retail TouchPoints

Amid record-breaking heat waves this past summer, many communities faced some intense weather events that caused significant power outages. For retailers relying on critical IT systems to support both in-store and ecommerce sales, outages from significant weather events can have a big impact on business. Invest now to save later.

Events 261
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Predictions You Can Rely On: How Data Drives Successful Financial Forecasting

Speaker: Robbie Bhathal, Founder & CEO, and Matthew Acalin, Head of Credit Intelligence

Innovative cash management strategies can lead to better credit opportunities, more sustainable growth, and long-term financial prosperity. In this exclusive webinar, you'll learn to track the right data, forecast your cash inflows and outflows, and use strategic cash management to build a business that not only survives, but thrives!

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Key Takeaways From The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021

Forrester eCommerce

In Forrester’s recently published report, “The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021,” we evaluated the 14 most significant ones — 6Connex, Bizzabo, CadmiumCD, Certain, Circa, Cvent, Hubb, Intrado, Kaltura, meetyoo, ON24, RainFocus, Splash, and SpotMe — against 28 criteria.

B2B 251
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What’s The Future Of Data Management? Find Out At The Data Strategy & Insights Event

Forrester eCommerce

Today, data management has become highly complex because of data explosion, data distribution across on-premises and multiple clouds, demand for real-time data and growing compliance mandates. The good news is that new and emerging technologies are automating data management functions to simplify and accelerate business initiatives!

Events 195