article thumbnail

What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

This update is particularly helpful for ecommerce brands, which often want to observe how users interact with their website(s) during different seasons and special events. These include up to 15 billion events and can reveal insights not readily available in standard explorations.

eCommerce 296
article thumbnail

Account-Based Marketing: Past, Present, and Future

Kissmetrics

Live Events. Even better than a webinar is a live event in-person. Work with the sales team to identify key prospects as you plan this event. This will save you money, time, and resources. Are they older executives that prefer direct mail or live events? Benefits of Account-Based Marketing. Shorter Sales Cycle.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Promote Your Small Business

Wiser

Promotions are marketing strategies that can include things like discounts, special offers, advertising, public relations activities, events, or even just word of mouth. Event Marketing Event marketing is a great way for small businesses to connect with potential customers and build brand awareness.

article thumbnail

eCommerce Marketing During a Downturn: Strategies and Options for eCommerce Businesses During the Coronavirus Crisis

Inflow Insights

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last. As always with SEO, the resources you dedicate to it aren’t intended to yield an immediate impact.

article thumbnail

Top 5 AdTech Resources You Need to Know

Powerinbox

This helps them stay ahead of the latest trend, keep up-to-date on AdTech, and stay aligned with advertising trend demands through a vast amount of trustworthy resources. The language is simple, effective, and a monumental resource. Their podcast is a resource treasure for every marketer.

article thumbnail

Top 5 AdTech Resources You Need to Know

Powerinbox

This helps them stay ahead of the latest trend, keep up-to-date on AdTech, and stay aligned with advertising trend demands through a vast amount of trustworthy resources. The language is simple, effective, and a monumental resource. Their podcast is a resource treasure for every marketer.

article thumbnail

How to Promote Your Business

Wiser

Promotions are marketing strategies that can include things like discounts, special offers, advertising, public relations activities, events, or even just word of mouth. Event Marketing Event marketing is a great way for small businesses to connect with potential customers and build brand awareness.