Groove

OCTOBER 9, 2024

Types of eCommerce Newsletters and Real-World Examples There are several different types of eCommerce newsletters that you can use to engage your customers and promote products. Here's a breakdown of the main options along with real-world examples: 1.

eCommerce 321

eCommerce Accessories Customer Loyalty Recommendation 321

Forrester eCommerce

SEPTEMBER 28, 2023

For example, 40% data and analytic decision makers surveyed by Forrester in 2023 indicated the most important scenario for AI was […] The mark of an insight driven business is a data architecture strategy grounded on business outcomes.

Customer 395

Customer 395

Groove

MARCH 7, 2024

For example, if a customer purchases a pair of running sneakers from your Shopify store, this customer can then be segmented into a list of customers who may be runners (or at least like running shoes). For example, a flow might trigger when a site visitor leaves a review or searches the site for a product.

Marketing 309

Marketing eCommerce Platforms Shopify Shopping Carts 309

Forrester eCommerce

JANUARY 20, 2023

For example, your level-1 service desk agents may not have strong technical troubleshooting capabilities. Organizations often view knowledge management as a means to bridge a skills development gap. While this […]

Management 370

Management Information Technology Operations 370

Forrester eCommerce

JUNE 28, 2023

Today every vendor is pumping GenAI tools into every conceivable niche of their software portfolios (for example, check out this Salesforce announcement). And you would be correct. But you can also see hype bubble expanding daily. But […]

Technology 368

Technology Customer 368

Forrester eCommerce

AUGUST 11, 2023

This is yet another example of raising awareness and issuing calls to action for post-quantum security preparations. The European Policy Centre recently published a quantum cybersecurity agenda for Europe in July 2023. Also in late 2022, […]

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Groove

MARCH 4, 2024

Dynamic Search Bar Enhancement Predictive search and auto-complete features are examples of search tools that leverage data analytics for anticipating the behavior of a user. An interactive hover might allow a customer to see live product customization previews, for example. Let’s explore 20 exciting trends in web design effects.

Web Design 346

Web Design eCommerce Improvements Presentation 346

Groove

NOVEMBER 9, 2024

At Groove Commerce, for example, our content marketing services for eCommerce help store owners identify blog topics, target the right keywords, and structure content for optimal search performance. Case Study Example Content marketing services for eCommerce often prove to be incredibly valuable.

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Blog eCommerce Marketing SEO 361

Groove

OCTOBER 10, 2024

Example: A Shopify merchant could run a seasonal campaign during the holidays to announce special deals and discounts. Example: An abandoned cart email could be sent automatically when customers leave items in their online shopping carts. These messages are commonly used for promotions, new product launches, or seasonal updates.

Shopify 346

Shopify Merchant Services Marketing Recommendation 346

Groove

OCTOBER 11, 2024

You can also use customer actions to trigger specific emails—for example, sending a purchase confirmation when someone completes an order or providing product recommendations based on their browsing history. Automation and Workflows Automated workflows ensure that your emails are delivered at the right time with no manual effort involved.

Management 365

Management Marketing eCommerce Recommendation 365

Groove

OCTOBER 14, 2024

For example: If your eCommerce store generated $1,000 in revenue from four orders, it would mean that the average customer spent $250 per order. Take a look at this example of how a sports equipment brand managed to boost its AOV by 12 percent when it provided free shipping on all orders that cost more than $500.

Shipping Costs 349

Shipping Costs Improvements Shipping Management 349

Retail TouchPoints

OCTOBER 17, 2024

In the traditional shopping experience, a customer uses a search or navigation menu on a site to view, for example, sunscreen options. One notable example is Ebay’s generative AI-powered ShopBot. For example, AI-driven tools can quickly access all relevant customer data and suggest the best next actions or product recommendations.

Retail 253

Retail Customer Data Social Media Technology 253

Groove

OCTOBER 20, 2024

For example, a Google Shopping product feed requires a specific structure to display product ads effectively, while Amazon has its own requirements for product listings. For example, Feedonomics for BigCommerce makes it easy to manage and automate a product feed for marketplaces including Google Shopping, Amazon, Facebook, and others.

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Multi-channel eCommerce BigCommerce Channel 327

Retail TouchPoints

DECEMBER 11, 2023

Example: [link] About Us videos. EXAMPLE: [link] Explainer videos. EXAMPLE: [link] Educate Audiences You can share valuable information to help you build your app’s profile through educational videos so that you position your brand and product as a reference in your industry. EXAMPLE: [link] FAQ videos.

Marketing 286

Marketing Download Social Media Information 286

Groove

OCTOBER 9, 2024

For an example of what this journey might look like, imagine a customer who searches Google for "best running shoes," clicks on your brand’s ad, and lands on your site. Example: A pop-up offering a 10 percent discount on the first purchase is a common way to capture email addresses when potential customers browse your website.

Marketing 327

Marketing Customer Customer Retention Recommendation 327

Groove

JUNE 17, 2024

For example, if you were to use an email token such as inside o f a landing pa ge template, the template may not work. Your standard module syntax looks like: module_type – the type of module you are using, for example: rich_text , or image “a_unique_name” – each module must have a unique name.

Customer 323

Customer Reference Document Blog 323

Groove

OCTOBER 11, 2024

For example, consider our work with Ballard Industrial , a company that needed to completely redesign and update its online payment systems. For example, you might have a high transaction volume or make a lot of international sales. They saw a 322 percent increase in eCommerce revenue.

Merchant Services 350

Merchant Services Payment Services Payments eCommerce 350

Forrester eCommerce

MAY 7, 2024

On Alphabet’s most recent earnings call, for example, […] It demands nearly as much energy as Argentina uses in a year, is the obsession of practically every marketer I meet, and is invoked breathlessly by those who have the most to gain and lose from it.

Consumer 293

Consumer Marketing B2C B2B 293

Retail TouchPoints

DECEMBER 6, 2024

For example, the baby section spotlights our newest brand, PurelySoft, which is merchandised alongside Carters by Davinci nursery furniture, because we know that expecting parents create their nursery and build a babys wardrobe together. Can you share some examples of what that entails?

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Apparel Fashion Social Media Clothing 243

Groove

OCTOBER 30, 2024

For example, a flour mill might sell bulk sacks of flour to a commercial bakery. For example, an educational supply company might provide school districts with classroom furniture. For specific examples of our success in serving B2B sellers, see our case studies.

B2B 281

B2B Payment Services eCommerce B2C 281

Groove

OCTOBER 22, 2024

For example, BigCommerce (when integrated with Feedonomics ) lets you manage product feeds in real time on multiple marketplaces, such as Amazon, eBay, and Walmart. Similarly, Shopify's omnichannel capabilities include POS systems that blend online and in-store shopping, allowing you to create a unified experience for your customers.

eCommerce Platforms 325

eCommerce Platforms Omnichannel Online Retail Multi-channel 325

Forrester eCommerce

JUNE 5, 2024

The first iPod, for example, was about putting “1,000 songs in your pocket” and not about […] On June 10, Apple will cross its AI Rubicon Apple’s early reticence toward AI was entirely on brand. The company has always been famously obsessed with what its offerings did for its customers rather than how it did it.

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Customer Customer Experience B2C Marketing 273

Retail TouchPoints

JUNE 10, 2024

If, for example, 65% of your users are using Safari, Firefox, Edge, iPad OS or iOS devices, they’ve already experienced the third-party cookie phase-out. For example, you can look at people who have viewed a certain number of products on the website, have returned to the site multiple times and have an account, then target them with an ad.

Marketing 272

Marketing Customer Social Media POS 272

Retail TouchPoints

NOVEMBER 27, 2024

Apple is a great example of a store that does this well. In another example, Hamleys swaps website content for in-store fun with the likes of character meet-and-greets, magic shows and more. You might have an ongoing series of events punctuated with special occasions to attract consumers during a critical sales period.

Events 233

Events Omnichannel Retail Workshop 233

Forrester eCommerce

JULY 23, 2024

In our previous blog post on retrieval-augmented generation (RAG), we explained the motivation for implementing a RAG architecture and presented a very basic example architecture for retrieving enterprise knowledge.

Presentation 259

Presentation Blog 259

Forrester eCommerce

JULY 23, 2024

Yet Another Example Of Why Companies Need A Robust Crisis Communications Plan By their nature, crises can impact any business at any time: Just […]

Banking 259

Banking Management 259

Groove

MARCH 6, 2024

For example, the predictive AI analytics offered by Klaviyo are top-notch, while HubSpot is CRM-first and the platform’s interface reflects that. For example, if you use email newsletters or social media, HubSpot’s CRM can track the interactions and capture the contact info of visitors.

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Social Media Customer Data Shopify Management 324

Retail TouchPoints

NOVEMBER 12, 2024

Three standout examples demonstrate the versatility and potential of this technology: Ikea tackles the challenge of checking out large furniture items with a QR-based mobile checkout option. These examples offer key insights for holiday retail strategies: Simplify complex processes, like Ikea’s checkout system.

Gifts 218

Gifts Magazine Information Social Media 218

Retail TouchPoints

JANUARY 18, 2024

For example, Sainsbury’s and Nectar offer highlights from your grocery store shopping for the year. Starbucks, for example, has a points-based reward program. Merely showcasing a customer’s progress can create a positive experience and instill a feeling of accomplishment.

Retail 284

Retail Customer Loyalty Games Reference 284

Groove

NOVEMBER 7, 2024

For example, if your demographic tends to use Facebook frequently and favors email messages, those might be the top two channels you leverage for your interactions. For example, the same promotions are presented both on social media and through email to ensure consistency. Let’s look at this strategy more closely.

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Multichannel Omnichannel eCommerce Channel 332