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Deloitte: UGC and Gaming Offer Brands New Opportunities to Build Connections

Retail TouchPoints

According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences. However, this isn’t a case of purely replacing one medium for another.

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Richpanel Review: Multi-Channel Customer Support for Shopify and More

Ecommerce Platforms

One of the core features that helps Richpanel stand out from the competition is how it allows store owners to handle customer support from multiple sales channels in one place. Store owners can connect however many of these they want; after which, messages from all of those channels get sent to the Richpanel message center for processing.

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The Best Ecwid Store Examples for 2023

Ecommerce Platforms

The best Ecwid store examples are a great source of inspiration for anyone planning on building their own ecommerce website with Ecwid technology. Versatile and flexible, Ecwid ensures any business owner can start selling products across a range of channels and platforms. What are the Best Examples of Ecwid Stores in 2023?

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Which Multi-Touch Attribution Model is Right for Your Retail Brand?

Retail TouchPoints

With the customer journey growing more complex every day, due in large part to the proliferation of screens and cross-channel marketing, retail brands now require robust attribution models to understand how different channels contribute to desired outcomes. Game Theory Meets Attribution. The Decline of Click-Based Attribution.

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9 Influencer Marketing Examples & 14 GSD Tactics to Boost Conversion

BigCommerce

It’s no wonder that influencer marketing is considered the fastest-growing channel for acquiring customers online. Here are 9 influencer marketing examples from multi-million dollar brands, exactly what they did, why it works and more. For example, you could say something like, “We thought you’d like to try our new product”.

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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

The ways customers move across channels at different points of the shopping journey. For example, social media was cited as the top touch point ( 40% ) for driving awareness. One of the things that really struck me in the survey was how many people said they multi-task in stores.

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Epic Games Versus The App Store: A Fight for Autonomy and Freedom in the Ecommerce Era

FastSpring

According to Statista , there are millions of apps available for download across each of these platforms: Yet in August, Epic Games took aim at Apple’s App Store, claiming that their commission cut was unacceptable. Yet the undertones of Epic Games’ argument is what really matters here. What’s at stake for Epic Games and Apple?

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