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Seen and Heard at #NRF2024: 5 Trends from the Big Show

Retail TouchPoints

The positive vibe of the show was largely driven by retail executives’ obvious eagerness to explore which new technologies would help them maximize customer retention and business growth in 2024. Artificial Intelligence (AI) It should come as no surprise that AI was the “golden child” of this year’s Big Show. Is it the real deal?

ACH 251
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10 Key Tips for Scaling Personalization in Retail

Retail TouchPoints

For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. Scaling requires building a set of enterprise-wide data, analytics, technology, people and governance-related capabilities. Think big — way outside the product recommendations box.

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Three Steps to Evaluating Your Strategic Roadmap for D2C Adoption

GetElastic

Post-pandemic, brands have a surmounting pressure to re-evaluate their channel and sales strategies as direct-to-consumer (D2C) channel adoption increases, and the need for a nurturing customer experience is in demand. In tandem, brands are offered conflicting advice from channel partners, recommending staying away from D2C adoption.

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How Businesses Can Prepare For The Evolving Commerce Landscape

RTP blog

The Blurring Lines Of Multi-Channel Commerce Mobile itself is evolving, blurring the lines that traditionally existed between digital and physical commerce. There must be a seamless experience across the web and app interfaces so consumers can instinctively use whichever channel they choose.

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The Evolution of Ecommerce for Considered Purchases

Retail TouchPoints

Examples include jewelry, cosmetics, apparel, luxury items, automobiles and furniture. Retailers are upping their game to educate and guide consumers online by using live video engagement technology to make the shopping experience as informative, immersive and delightful as in-person shopping.

eCommerce 297
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Sephora’s Delicate Dance: Offering Prestige Beauty to Value-Conscious Consumers

Retail TouchPoints

We’re also supporting convenience, for example with the September 2022 addition of free shipping for all Beauty Insider members. A few years ago, we launched Beauty Insider cash — the ability to use points to make purchases, for example “spending” 500 points to get $10 off of a purchase.

Consumer 224
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Five Off-The-Radar Retail Predictions For The Last Half Of 2019

RTP blog

The path to purchase has become a complex fusion of multiple channels and devices, and many stores are struggling to keep up. Grocery chains are responding by making significant financial and operational investments — just look at Kroger rolling out Ocado automated warehouse technology, for example. Two major U.S.