Retail TouchPoints

OCTOBER 10, 2022

With social marketing in decline , and with the economic uncertainty driving the need to reduce “awareness” marketing in favor of performance channels, the need for retailers to find new measurable, scalable marketing channels is more urgent than ever. The “last click” is a final stop in a very long multi-touch journey.

Multi-channel 298

Multi-channel Marketing Retail Channel 298

Retail TouchPoints

OCTOBER 25, 2023

Walker, who advises many QSRs, gave the example of an associate working the drive-through who is also responsible for quality assurance as well as handling interactions with Uber Eats drivers. Technology may be able to alleviate the problems of multi-tasking associates, but only if retailers invest more in employee-facing solutions.

Multi-channel 317

Multi-channel Customer Experience Mobile Improvements 317

Retail TouchPoints

AUGUST 29, 2023

For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. Scaling requires building a set of enterprise-wide data, analytics, technology, people and governance-related capabilities. It has to be cross-channel.

Multi-channel 246

Multi-channel Retail Customer Experience Customer Data 246

Retail TouchPoints

MAY 12, 2023

According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences. However, this isn’t a case of purely replacing one medium for another.

Games 310

Games Social Media Multi-channel Consumer 310

Retail TouchPoints

OCTOBER 27, 2021

With the customer journey growing more complex every day, due in large part to the proliferation of screens and cross-channel marketing, retail brands now require robust attribution models to understand how different channels contribute to desired outcomes. Attribution is as much of a data challenge as it is a marketing challenge.

Multi-channel 306

Multi-channel Games Retail Social Media 306

Retail TouchPoints

MARCH 19, 2024

Bud Light knew, for example, that light beer was a common implement of hangout sessions, and Geico put a hilarious spin on the truism that new homeowners frequently encounter unforeseen issues that insurance can help mitigate.) But there will always be an emotional layer that humans alone can provide. The key word there, though: mimicked.

B2C 264

B2C Multi-channel B2B Marketing 264

Retail TouchPoints

NOVEMBER 10, 2023

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.”

Retail 298

Retail Social Media Multi-channel Channel 298

Retail TouchPoints

JULY 13, 2023

Rapid consumer adoption of new payment technologies and ecommerce, accelerated by the pandemic, led to demand for seamless and secure payment flows through every channel. When it comes to sharing customer data, for example, banks are heavily regulated whereas non-bank digital wallet providers like Apple Pay are not.

Merchant Services 246

Merchant Services Payment Services Payments Banking 246

BigCommerce

JUNE 1, 2017

Managing your inventory properly across all of your sales channels helps to lower your product cost and increase shipping speed – ultimately earning you increased customer loyalty and love. We looked at sales by channel, per period, turn, costs, profit per product, and average product lifespan. Connect with Skubana Now. Forecast Sales.

Management 412

Management Shipping Costs Multi-channel BigCommerce 412

Algopix

SEPTEMBER 12, 2023

In addition to its great inventory and sync functions, the software offers fast and reliable bulk upload of SKU data and images to Amazon and other channels and provides the option to customize product descriptions and shipping details as well as to edit product listings. Their pricing is determined according to monthly orders received.

Multi-channel 95

Multi-channel eCommerce Shipping Costs eCommerce Software 95

RTP blog

SEPTEMBER 18, 2017

The Blurring Lines Of Multi-Channel Commerce Mobile itself is evolving, blurring the lines that traditionally existed between digital and physical commerce. There must be a seamless experience across the web and app interfaces so consumers can instinctively use whichever channel they choose.

Merchant Services 300

Merchant Services Multi-channel PayPal Mobile 300

Retail TouchPoints

APRIL 20, 2022

Examples include jewelry, cosmetics, apparel, luxury items, automobiles and furniture. Retailers are upping their game to educate and guide consumers online by using live video engagement technology to make the shopping experience as informative, immersive and delightful as in-person shopping.

eCommerce 299

eCommerce Jewelry Multi-channel Webinar 299

Retail TouchPoints

SEPTEMBER 6, 2022

One example Bayer-Thomas provided was the rollout of autonomous robots in distribution centers — an Innovation & Technology investment that will support the Network by making it easier to get items where they need to be, and will improve Capabilities & Processes by easing warehouse associates’ workload.

Supplies 278

Supplies Shipping Costs Travel Multi-channel 278

GetElastic

MAY 18, 2022

Post-pandemic, brands have a surmounting pressure to re-evaluate their channel and sales strategies as direct-to-consumer (D2C) channel adoption increases, and the need for a nurturing customer experience is in demand. In tandem, brands are offered conflicting advice from channel partners, recommending staying away from D2C adoption.

Multi-channel 78

Multi-channel Subscription Automotive Customer Loyalty 78

Algopix

APRIL 14, 2024

Mattan Danino – WEBITMD Mattan Danino, leading WEBITMD, is known for his innovative approach in blending technology with traditional marketing strategies to drive eCommerce growth. Ryan Flannagan – Nuanced Media Ryan Flannagan at Nuanced Media is distinguished for his deep understanding of multi-channel eCommerce strategies.

eCommerce Marketing 114

eCommerce Marketing eCommerce Marketing Toys 114

Retail TouchPoints

NOVEMBER 10, 2022

We’re also supporting convenience, for example with the September 2022 addition of free shipping for all Beauty Insider members. A few years ago, we launched Beauty Insider cash — the ability to use points to make purchases, for example “spending” 500 points to get $10 off of a purchase.

Consumer 269

Consumer Gifts Events Customer Experience 269

Retail TouchPoints

SEPTEMBER 16, 2021

“Think of how much time is spent on our smartphones, and the majority of that time, data shows, is on social platforms,” said Matt Maher, Founder of the technology-focused consultancy M7 Innovations in an interview with Retail TouchPoints. Social commerce is already a multi-billion dollar business in the U.S., earning $26.97

Consumer 312

Consumer Social Media Retail Multi-channel 312

Email Audience

FEBRUARY 23, 2021

We have seen social media, web, and app technologies evolving over the past few decades, whereas emails have essentially remained the same. Use multi-step forms to perform in-depth market research. Emails have always been the marketer’s go-to channel to communicate with customers.

Payment Services 127

Payment Services Improvements Multi-channel Marketing 127

Retail TouchPoints

DECEMBER 9, 2021

Diversify channels to sidestep disruptions. A flexible fulfillment network that provides options when it comes to storage and fulfillment is necessary to make diversion feasible, as is the technology layer that provides the real-time visibility and data that empower brands to make these critical decisions.

Supplies 305

Supplies Fulfillment Shipping Costs Multi-channel 305

GetElastic

AUGUST 3, 2022

In case you’re not familiar with the term, PLG uses the product as a primary customer acquisition, conversion, and expansion channel. One of the most interesting questions for me personally is the potential role for PLG within the commerce market, where the end user dynamics of PLG are an important element of a multi-person decision process.

Multi-channel 148

Multi-channel Shopify Financial Services Channel 148

RTP blog

APRIL 22, 2019

The path to purchase has become a complex fusion of multiple channels and devices, and many stores are struggling to keep up. Grocery chains are responding by making significant financial and operational investments — just look at Kroger rolling out Ocado automated warehouse technology, for example. Two major U.S.

Multi-channel 150

Multi-channel Retail Toys Department Stores 150

RTP blog

DECEMBER 19, 2017

The technological revolution certainly has had a strong hand in configuring the “how” of customer engagement. Here’s another great example: The Retail TouchPoints annual Outlook Guide special report launched in 2010, featuring insights from leading retail industry analysts and experts — many of whom continue to work in the industry today.

Multi-channel 150

Multi-channel Customer Retail Omnichannel 150

Kissmetrics

MARCH 5, 2021

Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. For example, if you want to track your read and click-through rates, collect data on form submissions, or see the number of active customers in your database, you can find a Slack app to help.

Marketing 287

Marketing Multi-channel Social Media Channel 287

ChannelAdvisor

JUNE 30, 2021

At ShipStation we’ve seen e-commerce businesses readily adopt multi-channel shipping software and reap the benefits. Now it’s time to implement multi-location fulfilment and delivery. What is Multi-Location Fulfilment? . Something was needed, and that something was multi-location fulfilment.

eCommerce 71

eCommerce Fulfillment Multi-channel Shipping Costs 71

BigCommerce

AUGUST 13, 2018

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

Multi-channel 263

Multi-channel Channel Comparison Shopping Shipping Costs 263

GetElastic

DECEMBER 20, 2021

Many brands struggle with the complexity of managing numerous technologies that make up a complete solution. Composable Commerce XA™ eliminates that risk by providing operational assurance, so if an issue arises from any service that makes up a multi-vendor solution, you have one central contact – Elastic Path. Learn more here.

Telecommunications 148

Telecommunications Multi-channel Recommendation eCommerce 148

GetElastic

OCTOBER 18, 2021

Future proofing the eCommerce experience is all about how you invest in technology and ensuring the foundational components are flexible and adaptable to the unknown future of buying experience and back-office workflows. Buying behavior has shifted and we the buyer are expecting better, multi-channel experiences. Learn More.

Multi-channel 78

Multi-channel Channel Shipping Costs Mobile 78

RTP blog

MARCH 19, 2018

Well, you don’t need to care, but Charles Darwin would argue you should: “It’s not the strongest of the species that survive, nor the most intelligent, it’s the one that most adapts to change.” Technology is changing the way we live, the way consumers shop and the way retailers need to operate.

Consumer 150

Consumer Retail Multi-channel Toys 150

Retail TouchPoints

MAY 5, 2021

Propelled by new technologies and heightened consumer demand, some segments that had been slower to gain traction online finally moved into the digital fast lane — cars , adult beverages and even trees , to name just a few. The numbers speak for themselves: Online sales of alcohol in the U.S. were up 80% last year, approaching $5.6

Automotive 279

Automotive Food and Beverages eCommerce Consumer 279

365 Retail

NOVEMBER 13, 2023

Climatic conditions favouring specific products is another example – think ice cream in summer or parkas and umbrellas in winter. Let’s look at some examples of seasonal products. Examples of Seasonal Products Seasonal products often experience a spike in demand during specific periods of the year.

Retail 52

Retail Shipping Costs Multi-channel Supplies 52

365 Retail

MARCH 2, 2023

eBay’s Swap ‘Em Out store is another exciting example of how businesses are adapting to meet the needs of the sustainability movement, by promoting circular economy principles and reducing waste.

Multi-channel 72

Multi-channel Fashion Events Channel 72

GetElastic

SEPTEMBER 16, 2021

In fact, customers that shop using more than one channel have a 30% higher lifetime value than those that only use one. A good example in understanding the hybrid experience is how many companies now let customers order products online and pick them up at one of their local stores. Hybrid Customer Experience Example 1: Carvana.

Customer Experience 139

Customer Experience Customer eCommerce Vend 139

Kissmetrics

APRIL 20, 2021

However, it requires synergy between online commerce channels and physical retail to succeed. When consumers subscribe to your online channels, you have more opportunities to send promotional content or advertise deals through the mobile app. Here are some tips to consider. What Is Buy Online, Pick Up In-Store (BOPUS)? Train Staff.

eCommerce 282

eCommerce Shipping Multi-channel Mobile 282

GetElastic

SEPTEMBER 16, 2021

In fact, customers that shop using more than one channel have a 30% higher lifetime value than those that only use one. A good example in understanding the hybrid experience is how many companies now let customers order products online and pick them up at one of their local stores. Hybrid Customer Experience Example 1: Carvana.

Customer Experience 139

Customer Experience Customer eCommerce Vend 139

Kissmetrics

SEPTEMBER 8, 2020

If you’re running a restaurant, for example, you may want to pay attention to your customer acquisition costs, repeat visits, customer retention, and the offers that brought customers back. They’ll be able to tie your local SEO campaigns to other channels like social media, email, direct response, or advertising.

SEO 271

SEO Multi-channel Mobile B2B 271

Steve Dennis

JULY 6, 2021

Unfortunately, much like the years-long fascination with the “retail apocalypse” and just about all things omni-channel, there is some truthiness in all this, but not much that provides tangible strategic guidance. However, many remarkable retailers—including “old dogs” like Walmart, Target , Best Buy and Tractor Supply Co.,

eCommerce 148

eCommerce Retail Shipping Costs Multi-channel 148

Korona

FEBRUARY 13, 2023

It’s important to explore new channels such as marketplaces, social media, price comparison engines, etc. As soon as you leverage multiple channels to promote your products, you are conducting multi-channel retailing. Check out this guide to get more info and ideas on operating a multi-channel retail operation.

Multi-channel 52

Multi-channel Channel Payment Services POS 52