article thumbnail

Touchland CEO Reveals 5 Social Media Best Practices for the Holidays

Retail TouchPoints

With sleek packaging, an assortment of fun colors and luxurious scents, Touchland sanitizers are equal parts helpful and enjoyable, creating a lot of creative opportunities on social media. Our target demographic is so wide, and we always think of our customer as someone who isn’t just trying to fulfill a need.

article thumbnail

True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Retail TouchPoints

The brand could easily take cues from its fashion peers and tap into the growing supply of emerging Y2K-obsessed content creators to drive buzz. Kristen D’Arcy: From a True Religion perspective, we try to sit at the intersection of culture, commerce and fashion. The entire Go There campaign was fashioned around consumer insights.

Fashion 239
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Must-Know Clothing Dropshipping Suppliers for Fashion Retail Brands

Fabric

Fashion and apparel storefronts always need fresh supplies of trendy clothes. With all these factors affecting the fashion industry, it’s no surprise that Deloitte finds that only one-third of retail executives are confident about maintaining or improving profit margins in the coming years. Drop-shipping will increase substantially.

Clothing 130
article thumbnail

What Made the Stanley-Starbucks Collab Go Viral? The Psychology of Scarcity

Retail TouchPoints

Reshadi noted that there has been a recent surge in limited-edition product drops across product categories, from cosmetics to fashion, video games and even luxury automobiles. Additionally, exclusive products can function as status symbols, communicating an individual’s social standing, taste and affluence to others.

article thumbnail

Ecommerce Fulfillment Services (Jul 2020): The Best Order Fulfillment Companies

Ecommerce Platforms

Are you selling on Amazon and thinking about whether or not you should have some of your products fulfilled by them? Maybe you're trying to look for a completely different ecommerce fulfillment company to store and deliver your products. Here's our summary of the top ecommerce fulfillment companies out there: ?? Fulfillment.com.

article thumbnail

The Marketing Behind the Most Exciting Ecommerce Fashion Brands

Optimizely

Loyalty isn’t easy to earn in the ever-changing world of ecommerce fashion. It’s harder than ever to win the hearts (and wallets) of fashion-conscious shoppers. According to Shopify , the death of brand loyalty in fashion ecommerce is due to increasing market fragmentation. All of this is worrisome for ecommerce fashion brands.

Fashion 236
article thumbnail

As Fast Fashion Races To Capture Award Season Trends, Brands Struggle To Keep Up

RTP blog

The digital fashion landscape has become a consumer’s dream of being able to see their favorite celebrity wearing something they want, only to go shopping a mere 24 hours later and find an almost exact replica. Social media has become a major influence in creating trends.

Fashion 150