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‘The Spotify of Fashion’: A Look Inside the New Shopping Platform from the Founder of True Fit

Retail TouchPoints

Described as a “constantly learning fashion marketplace,” the platform combines AI and human curation to present each shopper with a personalized selection of fashions from more than 2,000 participating brands. Brandon Holley, Chief Fashion Officer, Shoptrue That push and pull is evident in the platform they are building.

Fashion 264
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How UX Increased This Fashion Brand’s Conversions by 60%

Groove

Cutter & Buck is an active lifestyle fashion brand with a focus on both D2C and B2B merchandising. To start, we recommended that the site’s overall navigation bar and hero image’s height be reduced significantly. After completing that migration in 2017, our team supported and optimized Cutter & Buck's website. The Results.

Fashion 370
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The Top 7 Fashion Ecommerce Trends (and How to Enable Them)

Omnisend

If ever any industry fully embraced ecommerce, it’s fashion. According to Shopify’s Fashion Industry Report , the fashion industry will reach a whopping $713 billion by next year. That number is largely influenced by the industry’s domineering growth, as indicated by ecommerce fashion industry statistics from Statista.

Fashion 148
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3 Post-Purchase Fails…and How to Fix Them  

Retail TouchPoints

Use content and recommendations to maximize the customer experience: The worst thing a merchant can do after consumers make a purchase is send them a product recommendation email. Instead of an upsell, use post-purchase messaging to provide helpful information about the product that’s coming,” Pfeiffer recommended.

Live Chat 234
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eCommerce Search: How To Increase Online Conversions

Groove

eCommerce Search: How To Convert More Customers. Though there are a ton of features available to help customers search within a site, we recommend choosing a platform with these three features as they help convert high-intent customers. Our Site Search Recommendation. Promotional Banners. SearchSpring. Conclusion.

eCommerce 352
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The Empowered Marketer: Catering to the High Fashion Buyer

Optimizely

High fashion is a highly competitive space. But Aneesha Rao has fashion buyers down to a science. She’s the Strategy & Digital Marketing Manager for two different high-fashion online retailers: Need Supply and Totokaelo. This combination of tech skills and fashion savvy has served her well. …and much more.

Fashion 321
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Almost half Of US Fashion Stores Are Stuck With Excess Stock

RetailMinded

Almost half of fashion stores are stuck with excess stock after a disappointing start to 2023, according to a survey by Inventory Planner. And US fashion stores are sitting on an average of £74,000 worth of excess stock due to the downturn in consumer spending. It has little value and is costly to store.

Fashion 96