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True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Retail TouchPoints

The brand could easily take cues from its fashion peers and tap into the growing supply of emerging Y2K-obsessed content creators to drive buzz. Kristen D’Arcy: From a True Religion perspective, we try to sit at the intersection of culture, commerce and fashion. The entire Go There campaign was fashioned around consumer insights.

Fashion 264
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Gap, Reliance Retail Partner to Sell Brand in India

Retail TouchPoints

as its official retailer across all channels in India. The long-term franchise agreement will allow Reliance to introduce Gap’s latest offerings through a mix of exclusive brand stores, multi-brand store expressions and digital commerce platforms. has named Reliance Retail Ltd. Financial terms of the deal were not disclosed. “We

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Saks.com Spin-Out: Genius Move or Opportunistic Folly?

Steve Dennis

Indeed, the customer is the channel and retailers with a more harmonized and remarkable retail experience generally outperform those that have failed to break down silos. The long-term profitable growth prospects for high-end fashion pure-plays are far from certain. The lines are blurring.

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How Rebecca Minkoff is Feeding her Risk-Taking Addiction

Retail TouchPoints

Rebecca Minkoff: Our anniversary is technically February of 2025, but being that the fashion industry is always a season ahead, we’re going to start messaging it and talking about it this September. We also were the first fashion brand to launch on Shopify — that was a big risk because it was a new platform.

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How to Make ‘Buy Online, Pick Up in Store’ (BOPUS) Work for Your Digital Brand

Kissmetrics

The BOPUS (Buy Online, Pick Up In-Store) has been attracting hype for both retailers and customers, and this trend is expected to stay. BOPUS lets retailers leverage omnichannel experiences to boost online and in-store profits when done well. However, it requires synergy between online commerce channels and physical retail to succeed.

eCommerce 282
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What is Visual Merchandising?

Wiser

That’s certainly true, but with the rise of omnichannel retail , strong visual merchandising must also extend to online channels. It’s about orienting the customer experience across all channels in a way that conveys what you want your customers to know about your products and brand without relying on large amounts of text.

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What is Visual Merchandising?

Wiser

That’s certainly true, but with the rise of omnichannel retail, strong visual merchandising must also extend to online channels. It’s about orienting the customer experience across all channels in a way that conveys what you want your customers to know about your products and brand without relying on large amounts of text.