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How Princess Polly Balances Sustainability and On-Trend Style

Retail TouchPoints

After a successful partnership with Pacsun, the fashion brand opened its first U.S. On-Trend Styles: “Delivering on-trend fashion continues to be the cornerstone of our business and the focus of our strategy for the holiday season and through 2024,” Dres explained.

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The Post-Pandemic Fashion Industry Makeover

Retail TouchPoints

It has been a year since the pandemic rocked a fashion industry that was already feeling the pressure of trying to keep pace with consumer shifts toward digital, ethical sourcing and eco-friendly products. Here are some of the overarching themes of the changing consumer sentiment that will shape the fashion industry’s journey ahead.

Fashion 290
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The Top 7 Fashion Ecommerce Trends (and How to Enable Them)

Omnisend

If ever any industry fully embraced ecommerce, it’s fashion. According to Shopify’s Fashion Industry Report , the fashion industry will reach a whopping $713 billion by next year. That number is largely influenced by the industry’s domineering growth, as indicated by ecommerce fashion industry statistics from Statista.

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Avatar Fashions Inspire New F21 Collection

Retail TouchPoints

Forever 21 is celebrating its one year “meta-versary” with the launch of a metaverse-inspired, real-world fashion collection. Since its launch on Roblox last year, Forever 21 has pushed boundaries, becoming the first and largest retailer to make on-trend virtual fashion accessible,” said Justin Hochberg, CEO of VBG in a statement.

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In Luxury Retail, Design Trends Point to Experience

Retail TouchPoints

In this way, the Q New York flagship “builds on Aston Martin’s longstanding commitment to luxury craft and the growing trend of personalization,” as the company says. Luxury retail has been called an omnichannel experience, a term I like, that has two seemingly contradictory aims: One, conjuring dreams, and two, focusing buyer commitment.

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True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Retail TouchPoints

The brand could easily take cues from its fashion peers and tap into the growing supply of emerging Y2K-obsessed content creators to drive buzz. Kristen D’Arcy: From a True Religion perspective, we try to sit at the intersection of culture, commerce and fashion. The entire Go There campaign was fashioned around consumer insights.

Fashion 245
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A Modern Retailer’s Guide to Dropshipping Fashion & Apparel: Part 1

Fabric

Welcome to The Modern Retailer’s Guide To Dropshipping Fashion and Apparel. In Part 1 of this two-part series, we’ll cover the basics of dropshipping and explore the reasons why every fashion retailer should consider switching from a traditional retail model to an asset-light dropship model. Let’s dive in! What Is Dropshipping?

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