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True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Retail TouchPoints

The brand could easily take cues from its fashion peers and tap into the growing supply of emerging Y2K-obsessed content creators to drive buzz. Kristen D’Arcy: From a True Religion perspective, we try to sit at the intersection of culture, commerce and fashion. The entire Go There campaign was fashioned around consumer insights.

Fashion 230
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Gap, Reliance Retail Partner to Sell Brand in India

Retail TouchPoints

as its official retailer across all channels in India. The long-term franchise agreement will allow Reliance to introduce Gap’s latest offerings through a mix of exclusive brand stores, multi-brand store expressions and digital commerce platforms. has named Reliance Retail Ltd. Financial terms of the deal were not disclosed. “We

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eBay’s sponsorship of Love Island ushers in fashion industry change

365 Retail

An eCommerce powerhouse, eBay is no stranger when it comes to being a digital commerce trend setter. With fast fashion (AKA disposable fashion) quickly losing its appeal, especially among those 30 years old and younger, the timing of this sponsorship couldn’t have been better. Attracting more shoppers and big brand sellers.

Fashion 57
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eCommerce Marketing Leaders: The 20 Most Influential of 2024

Algopix

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. Ryan Flannagan – Nuanced Media Ryan Flannagan at Nuanced Media is distinguished for his deep understanding of multi-channel eCommerce strategies.

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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

(Photo credit: adobe.stock) The traditional sales funnel sees consumers move in an orderly fashion from awareness of a brand or product to engagement and discovery (also called the consideration phase), then on to conversion and finally loyalty. The ways customers move across channels at different points of the shopping journey.

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Saks.com Spin-Out: Genius Move or Opportunistic Folly?

Steve Dennis

Indeed, the customer is the channel and retailers with a more harmonized and remarkable retail experience generally outperform those that have failed to break down silos. The long-term profitable growth prospects for high-end fashion pure-plays are far from certain. The lines are blurring.

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Key Takeaways From the Wiser Industry Leaders Brand Panel: Sales Strategy and Technology

Wiser

Collaborations with data software platforms like Wiser Solutions and investing in independent channel-focused tools, empower the company to aggregate sales data and craft compelling narratives that fully encapsulate the company’s market performance.