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Build-A-Bear Names New Chief Marketer as Brand Evolves Beyond the Mall

Retail TouchPoints

“Over the last few years, we have been building new ways to drive profitable growth as a digital, multi-channel, diversified, site-based entertainment and experience company,” said Price John in a statement. “As The company also generates 10 billion media impressions annually. ”

Workshop 241
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True Religion: Cultivating Brand Love from the ‘Intersection of Culture, Commerce and Fashion’

Retail TouchPoints

Then the next day, we ‘popped up’ at Resorts World at the Fred Segal shop, where we took over a portion of the store to do a gifting suite and a Game Watch Party. HOOPBUS helped us stage a basketball game on this new court, including the True Religion team and others. Why do you think the brand resonates so much?

Fashion 244
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Epic Games Versus The App Store: A Fight for Autonomy and Freedom in the Ecommerce Era

FastSpring

According to Statista , there are millions of apps available for download across each of these platforms: Yet in August, Epic Games took aim at Apple’s App Store, claiming that their commission cut was unacceptable. Yet the undertones of Epic Games’ argument is what really matters here. What’s at stake for Epic Games and Apple?

Games 142
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Sephora’s Delicate Dance: Offering Prestige Beauty to Value-Conscious Consumers

Retail TouchPoints

We believe it’s the only multi-brand complexion matching tool in the industry, and the more times it’s used, the smarter it gets. The program’s offerings evolve and change, but it does have tried-and-true bedrock elements such as the free birthday gift.

Consumer 224
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1,018 Brands Disclose Their Holiday Ecommerce Plans: How Do You Stack Up?

BigCommerce

Which sales channels produce the most holiday ecommerce revenue. Which marketing and advertising channels produce the highest return (and revenue). The Sales & Advertising Channels That Matter Most. OK, but what about marketing & advertising channels? Great question –– and BIG news! Facebook: 51.61%.

eCommerce 410
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How to Create Winning Black Friday Promotions

Wiser

There are quite a few out there: gift guides, free products, longer sales periods, and many more. Other top performers included toys and games, and furniture and bedding. Promotions that are available on digital channels are also positioned well, as an increasing number of consumers are shopping online. .

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8 Holiday A/B Tests to Boost Your Ecommerce Growth This Holiday Shopping Season

ROI Revolution

Ensuring consistency throughout any messaging that you test across multi-touch campaigns and various channels is important for a seamless customer experience – and helps to cut out unnecessary confusion that can detract from your presence in-market. 2022 Holiday Ecommerce Trends. The offer was a win-win!