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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 186
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Deloitte: UGC and Gaming Offer Brands New Opportunities to Build Connections

Retail TouchPoints

Could we soon have a follow-up to the Buggles’ 1981 song Video Killed the Radio Star ? According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences.

Games 284
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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

The ways customers move across channels at different points of the shopping journey. As consumers progress through the consideration stage, other channels such as company websites and review or ratings repositories surge in importance, while things like social media and word-of-mouth become less important.

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Alibaba Leverages the Metaverse to Offer ‘Multi-Dimensional Interactions’ to Luxury Customers

Retail TouchPoints

Today 96% of Chinese consumers shop online-offline, or cross-channel. We do believe the metaverse is going to be a game-changer. Through these technologies we are able to provide multi-dimensional interactions between customers and the brands.”. Simulation of the Tmall XR experience currently in development.

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The Evolution of Ecommerce for Considered Purchases

Retail TouchPoints

Retailers have tried to address this by providing lots of information on their sites, such as detailed product specs, photos and how-to videos, but that’s often not enough to bridge the gap between digital and in-person shopping. Provide Face-To-Face Video Consultations to Personalize the Experience and Build Confidence.

eCommerce 297
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5 strategies to stand out during BFCM

lateshipment

BFCM Scratch and Reveal Campaign Walmart utilized social media in the game. million views and this is one of the first gamification filters that was introduced on a social media platform and users had to use the in-video stickers as shoppable content. Adapt a multi-channel marketing strategy Be where your customers are.

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Retail Media: Everything You Need to Know

Retail TouchPoints

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.”

Retail 282