Retail TouchPoints

JUNE 23, 2023

Epic Games has created Airphoria, a Fortnite island created in partnership with Nike using the Unreal Editor for Fortnite (UEFN), with support from Fortnite creator studio Beyond Creative. The retailer also operates an environment in Roblox called Nikeland. “We

Games 268

Games Operations Consumer Other 268

Retail TouchPoints

MAY 12, 2022

is about connecting people, driven by social media, the sharing economy and ecommerce (the “@brand era”). Gaming is the On-Ramp to the Metaverse. Case in point: companies like Netflix and Peloton moving into gaming. You’re going to need game developers.”. You’re going to need game developers.”.

Games 298

Games Retail Social Media Definition 298

Retail TouchPoints

OCTOBER 25, 2023

Many operate through social media platforms, with Facebook and Instagram being top performers. Once again, authenticity is the name of the game — along with an easy explanation of how your unique offering can benefit an influencer’s audience. So how can brands effectively insert themselves into these conversations?

Social Media 260

Social Media Travel Apparel Clothing 260

Retail TouchPoints

OCTOBER 14, 2022

As TikTok kicks off its second annual TikTok World business summit, the social media juggernaut is making headlines for more than just new platform updates. Earlier in the week, Axios reported that TikTok is beginning the process of building out its own U.S.-based

Social Media 264

Social Media Games Fulfillment Events 264

Retail TouchPoints

MARCH 31, 2022

PacSun has introduced PACWORLD, an interactive mall inside the Roblox video game, while Forever 21 has signed a lease agreement with Tokens.com for a piece of virtual property that the retailer will use as an NFT storefront. Retailers are continuing to build out virtual offerings as interest in the metaverse and adjacent technologies grows.

Games 217

Games Fashion Social Media Technology 217

Retail TouchPoints

AUGUST 23, 2021

The two companies originally teamed up in 2019 and currently operate 53 Disney shop-in-shop locations, which average approximately 750 square feet. Now it appears that even more stores are slated for closure, with WDW News Today reporting that only 25 Disney Stores will remain in operation by Sept.

Toys 280

Toys Social Media Gifts eCommerce 280

Retail TouchPoints

MARCH 4, 2021

Disney has announced plans to significantly reduce its brick-and-mortar footprint, beginning with the closure of at least 60 Disney Stores across North America as the retailer bolsters its ecommerce operation. The company currently operates approximately 300 Disney Stores worldwide; Disney has not yet shared which locations will be impacted.

eCommerce 221

eCommerce Social Media Apparel Subscription 221

GetElastic

APRIL 11, 2023

The world of commerce is evolving rapidly, and brands need to keep up with the latest technologies and trends to stay ahead of the game. In 2023, headless commerce is expected to become a mainstay of eCommerce operations, with more brands than ever adopting it to streamline their operations and boost sales.

Payment Services 147

Payment Services Payments Social Media Mobile 147

Retail TouchPoints

SEPTEMBER 21, 2022

Examples already include the virtual world Decentraland, as well as the gaming metaverses Sandbox and Roblox. For example, customized branded wallets can invite customers to earn or purchase tokens and NFTs directly from the brand they have been following on social media for years. He has lived and operated companies in the U.S.,

Consumer 177

Consumer Marketing Games Social Media 177

Kissmetrics

FEBRUARY 2, 2021

Encouraging your own network to promote your content and product from their personal social accounts is a potential game-changer for SaaS brands. Bear in mind that employees who serve as active advocates on social media can quickly emerge as influencers on your behalf. Think of advocacy as a sort of numbers game.

Social Media 320

Social Media B2B Games Marketing 320

Retail TouchPoints

JULY 11, 2023

Similar to the games NFL players compete in each week of the season, retail is hypercompetitive and ever-changing. But the NFL has an edge, as it has led the way in adopting technologies like network analytics and cloud management solutions that make it easier to ensure the network can handle demands from both fans and operational teams.

Payments 167

Payments Payment Services Retail Social Media 167

Retail TouchPoints

AUGUST 30, 2023

More than half of brands show user-generated content from social media. Using personalization to ensure customers have a unique experience — whether on social media or not — will continue to engage customers and remove friction. Tip 7: Focus on delivery: Fast delivery is still a priority and 79% offer free shipping.

Shipping Costs 200

Shipping Costs Improvements Live Chat Retail 200

Retail TouchPoints

DECEMBER 20, 2021

The Mavely management team will continue to operate its business as its own entity within Rhyz, Inc., Retail TouchPoints (RTP): What role does social media play in Nu Skin’s growth marketing toolkit? Smith: Our go-to-market has always been through micro-influencers — even well before social media.

Social Media 217

Social Media Customer Retention Technology B2C 217

Retail TouchPoints

NOVEMBER 10, 2023

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.”

Retail 249

Retail Social Media Multi-channel Channel 249

Groove

OCTOBER 2, 2023

Source: Grammarly For eCommerce merchants focusing on copywriting, GrammarlyGO can be a game-changer. Another area where Copysmith excels is social media content and ads. It can create engaging captions and comment replies to boost your social media following. Source: Copy.ai

Merchant Services 195

Merchant Services Social Media SEO Blog 195

Groove

OCTOBER 2, 2023

Source: Grammarly For eCommerce merchants focusing on copywriting, GrammarlyGO can be a game-changer. Another area where Copysmith excels is social media content and ads. It can create engaging captions and comment replies to boost your social media following. Source: Copy.ai

Merchant Services 195

Merchant Services eCommerce Social Media SEO 195

Retail TouchPoints

MARCH 15, 2024

However, this isn’t enough even if the company is operating in a local market only. For example, you can buy ads against competitor OOS offerings, promote the product’s pages on social media in a timely manner and send targeted emails to customers who have the product in an abandoned cart.

Telecommunications 216

Telecommunications eCommerce Platforms Games eCommerce 216

Lemonstand

JANUARY 4, 2018

It goes without saying that social media is the primary way people connect online these days. Social media now goes beyond just liking pictures and updating your relationship status; it is now a fast-growing market place for online shopping. To give you an idea, there are 1.9 Poshmark Shops.

Social Media 65

Social Media Channel Clothing Fashion 65

Retail TouchPoints

JULY 15, 2022

Underpinning the success of the microbrand has been the ability to offer a flexible, personalized and seamless purchasing experience — something that enterprise brands strive to achieve but aren’t always successful at, due to their naturally larger, more complex operations. The ‘One Point of Contact’ With Someone Who Really Cares .

Small Business Retail 222

Small Business Retail Social Media Retail Leisure 222

365 Retail

OCTOBER 2, 2023

This includes using social media, playing fantasy games, watching more than one game on different devices and wagering on a game or event. Technology allows sportsbooks operators to offer ‘real-time’ odds, which update as the game or event takes place.

Social Media 52

Social Media Games Events Technology 52

Retail TouchPoints

JULY 22, 2021

In recent years, the rise of social media has given unprecedented power to activist movements around the globe. Key takeaway: Retailers need to manage the risks associated with social media and ensure they implement the best practices in their digital communications. Product boycotts. Increased competition from Amazon.

eCommerce 297

eCommerce Retail Payment Services Social Media 297

Retail TouchPoints

MARCH 21, 2023

“Omnichannel” has been an aspiration for brands for many years now, but while it used to refer to the merging of a retailer’s brick-and-mortar and ecommerce operations, it now means something very different. However, a shifting power dynamic became clear this year, driven by one simple fact — Amazon is no longer the only game in town.

eCommerce 262

eCommerce Fulfillment Shopify Omnichannel 262

Wiser

JULY 11, 2022

Regardless of how and where your business operates, an effective strategy is essential. Things like seasonality, the economy, social media trends, and competitor actions can all influence shopper expectations, and staying on top of all these things is crucial if you want to keep your business profitable.

Social Media 146

Social Media Retail Customer Loyalty Consumer 146

Retail TouchPoints

JUNE 14, 2023

Beyond these offerings, shopping center operators and their retail partners also need a deep understanding of who their audience is and what they are seeking from the kind of shopping trip that can occupy a beautiful summer night. The space also is working with its retail partners to enable sidewalk sales during holiday and event operations.

Events 215

Events Technology Outdoor Retail 215

Wiser

NOVEMBER 13, 2023

When implemented strategically, employee advocacy can be a game-changer in the retail industry. This internal advocacy can take various forms, from sharing company-branded content on social media to word-of-mouth recommendations, or even wearing company-branded attire.

Social Media 148

Social Media Retail Events Recommendation 148

OrderDynamics

JANUARY 10, 2019

How Is Omnichannel Retail Strategy Like a Board Game’s? Our marketing team have recently started playing board games as part of our work-life balance. Since then, I realized the strategy of a game called “Ticket to Ride” is similar to an omnichannel retail strategy. Who Wins The Game? What Happens Next?

Games 50

Games Omnichannel Retail Fulfillment 50

Kissmetrics

JANUARY 27, 2021

To operate on the assumption that what content marketing was it will always be is to fail at it. Social Media Metrics (and Their Impact on Content Marketing). Social Media Metrics (and Their Impact on Content Marketing). In 2014, social media was becoming the place to post your content. Not anymore.

Marketing 311

Marketing Social Media Blog B2C 311

Retail TouchPoints

MAY 23, 2022

The next step for the 112-year-old floral and gift brand is offering its partner florists updated features within its new MercuryOnline (MOL) platform, powered by Shopify , which FTD CTO Matt Powell describes as “ how digital commerce interfaces with store operations.”.

Payment Services 227

Payment Services Small Business Retail Shopify Gifts 227

Retail TouchPoints

MARCH 8, 2023

Retailers operating successful business models are able to cycle out current inventory to make more room for new in-store and online inventory. Another example is Nintendo , which found that both cost-conscious and high-end consumers see value in purchasing bundles on their gaming consoles. Turn excess products into freebies.

Shipping Costs 217

Shipping Costs eCommerce Payment Services Customer Experience 217

RETAIL MANAGEMENT SOFTWARE

NOVEMBER 7, 2023

Enter Artificial Intelligence (AI), a game-changing technology that is revolutionizing the way businesses approach marketing in these industries. AI is reshaping the business world as today’s future-ready retailers and consumer goods manufacturers leverage technology to streamline operations and connect more closely with consumers.

Marketing 95

Marketing Retail Customer Loyalty Games 95

Kissmetrics

JANUARY 20, 2021

Social media referrals have stagnated around 5 percent of all traffic for years. The encouraging news is social media reach is still massive. billion active social media users. Many people use social media solely for brand awareness. Cross-Promote Other Social Media Platforms with Facebook.

Social Media 363

Social Media Blog Marketing Other 363

Algopix

JANUARY 2, 2024

In the vast and highly competitive realm of Amazon selling, where each transaction is a strategic move in a dynamic chess game, achieving top-line revenue is just the starting point. It encompasses a wide array of operational expenditures, such as Amazon fees, shipping costs, advertising expenses, and various overheads.

Shipping Costs 120

Shipping Costs eCommerce Order Fulfillment Fulfillment 120

Retail TouchPoints

MARCH 16, 2023

As the trial-and-error of generative AI plays out live, some very real, tangible use cases for retailers are beginning to emerge, particularly when it comes to the content that forms the meat of any digital commerce operation. “My The descriptions do matter, content matters, words matter, and this new AI is incredibly good at it. ”

SEO 308

SEO Retail Merchant Services Social Media 308

lateshipment

AUGUST 16, 2021

of total sales. As a retailer, getting holiday spend insights is just one-half of the game. Read on to get access to all the critical data you need to plan your marketing game this holiday season. Offer exclusive deals to your regular customers via emails and giveaways via social media. Use social media extensively.

Shipping Costs 130

Shipping Costs Shipping Marketing Small Business Retail 130

Retail TouchPoints

MARCH 13, 2024

Long before there was livestreaming, social media or even the internet, there were home shopping networks — and the undisputed leaders of that realm were QVC and HSN , now both operated under the umbrella of Qurate Retail Group. But the heyday of “home shopping” in that context is now firmly behind us.

Home Shopping 245

Home Shopping Consumer Toys Social Media 245

lateshipment

AUGUST 10, 2022

– Derek Bruce, Operations Director at Manchester First Aid Courses. Get your hands dirty with Social Media. Apart from your website, it is essential to advertise your content on different social media platforms to gain more popularity and beat competitors. billion people worldwide using social media.

eCommerce 130

eCommerce Social Media Definition Shipping 130

Retail TouchPoints

SEPTEMBER 25, 2023

We’ve long said that commerce is not a zero-sum game. It gives merchants a diverse choice of ad platforms to use in search of new audiences to drive incremental growth, but also a level of operation to manage in one place.” Together, the independent merchants on Shopify help each other win.”

Shopify 211

Shopify Apparel Games Other 211