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How To Run Google Ads For Pet Products

Store Growers

Fur parents will spend almost anything just to make sure that their pets are healthy and well-tended to. That’s why there is a never ending stream of new pet brands and products emerging. Many of these brands are using Google Ads to advertise, resulting in a very competitive marketplace. Google Shopping tab.

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How to Use Paid Ads to Market to Pet Owners Effectively

Kissmetrics

American pet owners are some of the biggest spenders online , pet food and pet supplies being second only to vitamins for e-commerce. In fact, direct-to-consumer (DTC) pet brands have exploded in popularity: Over five years, the online pet product sellers saw a compound annual growth rate of 24 percent.

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Retail Media is Omni-Funnel: How to Master It

Retail TouchPoints

No Media Channel is Upper- or Lower-Funnel It’s true: any media channel can expand brand awareness, and any media channel can deliver product or sales messaging. In one client example, it was discovered that consumers who saw a Streaming TV ad were over 2.5X Diversify your approach so you don’t wear out your audience with ad fatigue.

Retail 220
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We Analyzed The Top 7,000 Websites in 22 Industries. Here’s What We Learned About Their Approach to SEO and Paid Advertising.

Kissmetrics

These businesses aren’t just liked by Google, they’re also liked by customers. We used the consumer review website TrustPilot to select the 7,000+ websites with a review rating of 4-stars or more and then cross-referenced this data with Ubersuggest to see which were liked by both users and Google.

SEO 244
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9 Digital Marketing Tips for the Holidays

Kissmetrics

A free product is all it takes to get your campaign going. While I’ll always believe SEO should have a prominent place in any marketing campaign, the time-sensitive nature of the holiday season makes PPC ads essential. Run awareness-based campaigns on every major paid ad channel. Use Paid Campaigns to Increase Awareness.

Marketing 307
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Google Ads Custom Audience Segments: A Step-by-Step Guide to Hyper-Targeting Your Ideal Customers

Store Growers

There are countless audience segments to target for Google Ads campaigns, but what if none of them fit your goals? Affinity, In-Market, and Similar audiences are all defined by Google. What Are Custom Segments (Previously Custom Audiences) in Google Ads? How Do You Create Custom Segments in Google Ads?

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How Offline Conversion Tracking Led to 74% Increase in PPC Revenue: Case Study

Inflow Insights

So, Inflow stepped in to make it happen — ultimately resulting in a 74% increase in Google Ads revenue. For this case study, the client in question is a wholesale retailer offering a variety of products across all niches and interests (think: school supplies, pet supplies, etc.). This was a huge piece of missing data.

PPC 106