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Mobile Ecommerce Success Calls for the ‘Instagramification’ of the App Experience

Retail TouchPoints

Global downloads of mobile shopping apps were up 16% year-over-year in the first half of 2022 while the number of sessions was up 29% , according to data from the It’s Not Luck, It’s Skill: Make Every Marketing Dollar Count This Holiday Season report by data.ai. Mobile Retailing Requires a ‘Mindset Shift’.

Mobile 276
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Conversational Commerce Guides all 5 Stages of the Retail Buying Journey

Retail TouchPoints

Personalization along with convenience is at the forefront of customers’ minds, and conversational commerce integrates this into every step of the sales funnel. Personalization along with convenience is at the forefront of customers’ minds, and conversational commerce integrates this into every step of the sales funnel.

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How to Make ‘Buy Online, Pick Up in Store’ (BOPUS) Work for Your Digital Brand

Kissmetrics

BOPUS lets retailers leverage omnichannel experiences to boost online and in-store profits when done well. However, it requires synergy between online commerce channels and physical retail to succeed. What are the advantages of the buy online, pick up in-store strategy, and how can retailers deliver? BOPUS Increases Traffic.

eCommerce 282
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How I Generate 18,800 Visitors from Google Without SEO or Ads

Kissmetrics

If you want to get traffic from Google, how would you go about it? Chances are you are either going to leverage SEO or pay for some ads. Similar to how you have feeds on Facebook, Instagram, and Twitter, did you know Google has a feed for you. Now, you may be wondering, how is this different than just using Google News?

SEO 346
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Best 5 UPC Scanners for Amazon Sellers

Algopix

One tool that can significantly streamline your operations and enhance your selling experience on Amazon is a UPC scanner. Mobile Scanning Apps: Many smartphones are equipped with built-in cameras that can be used as UPC scanners with the help of mobile scanning apps.

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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Instead of waiting for the consumer to come across your advertisement on TV or a desktop computer, the key is to meet them where they are — wherever that may be. Enter: mobile marketing. Companies need to view their apps as a vehicle that not only generates sales but builds their brand.

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Walmart Expands Retail Media Offering with Social, Livestreaming Integrations

Retail TouchPoints

While the bulk of retail media has been dominated by fairly basic website-based offerings — sponsored search, display ads, promoted listings — the true power of these offerings comes in connecting retail data with other channels, including stores and third-party platforms like social media and connected TV.

Retail 287