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How to Turn Customers Into Brand Advocates

Smile.io

When we think about our favorite brands, we only know a lot of them exist because someone told us about them. When that happens our friends became more than customers, they were brand advocates. Advocates show outsiders what makes your brand community valuable to join.

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Best Customer Loyalty Programs: Our Favorite

Groove

Managing customer turnover and increasing lifetime value are two of the most common initiatives our marketing team is given when working with an organization to grow revenue. Best Customer Loyalty Programs: Smile.io. BigCommerce reports that it costs 5x less to retain an existing customer than it does to gain a new one.

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How Retailers Can Leverage Employee Advocacy in Support of Their Brand Vendors

Wiser

Leveraging the potential of store associates to become product advocates opens up a new dimension for retailers to connect with their customers organically. Associates, well-versed with the store’s offerings and ethos, can truly embody the brand and foster a genuine connection with the customers.

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Why Enhancing ESG and Appealing to Gen Z ‘Starts With Vulnerability’

Retail TouchPoints

It’s no secret that Gen Z prefers brands with reputations that align with their own beliefs, or that modern shoppers are savvy to brands that talk the talk but don’t actually walk the walk. It can start with a question like “Okay, how much buy-in and investment do we really have here from our leadership from our stakeholders?

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How Beautycounter’s New CCO is Using Amazon Learnings to Scale the Brand

Retail TouchPoints

In March 2022, she joined DTC clean beauty brand Beautycounter as Chief Commercial Officer. The brand and its founder Gregg Renfrew have also become known for their advocacy work, pushing for policy change at the state and federal levels to better protect consumers. She very diplomatically described it as “a wild ride.”.

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Building Connected Commerce in the Age of Loneliness

Retail TouchPoints

The question remains — how do we increase that positive impact? Otherwise, we’ll only turn people away. It’s critical to understand the place these touch points have in users’ everyday lives, and examine how those patterns shift across various target demographics.

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Homedics CMO Reveals 6 Major Truths About Modern Marketing 

Retail TouchPoints

She’s bringing her deep expertise and love for marketing innovation to Homedics , the 30+-year-old wellness brand that sells everything from massagers and home spas to air purifiers and sound machines. Lesson 1 Build your core strategy around creating customer value: D’Arcy has worked for brands across a vast scope of categories.

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