Retail TouchPoints

AUGUST 17, 2022

Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether. Email marketing. “Email marketing for ecommerce businesses is, without a doubt the most cost-effective way to advertise. in 2019 to 14.9% in 2019 to 14.9%

eCommerce 362

eCommerce Payment Services Channel Social Media 362

Retail TouchPoints

JUNE 27, 2022

After two years of online browsing, consumers are eager to get out of the house and into the store. And as consumer discretionary spending continues to grow , retailers and brands around the world are exploring new ways to capitalize on the next wave of in-person shopping and experiences. Challenges of Digital Marketing.

Retail 267

Retail Recommendation Games Consumer 267

Retail TouchPoints

APRIL 25, 2022

It might seem counterintuitive for retailers to focus on returns when they are so focused on trying to convince customers to buy products in the first place (and rightly so). However, return policies actually have a major influence on whether shoppers go through with a transaction — particularly for increasingly popular online purchases.

Gifts 272

Gifts eCommerce Webinar Consumer 272

Kissmetrics

FEBRUARY 17, 2021

With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing. You must employ marketing strategies that work. One such marketing strategy is direct response marketing. What is Direct Response Marketing? Advantages of Direct Response Marketing.

Marketing 301

Marketing Social Media Gifts Reference 301

Algopix

MARCH 25, 2024

In the bustling world of e-commerce, where countless brands compete for consumer attention, establishing a distinctive identity is paramount. However, with great opportunity comes fierce competition, and merely listing products on Amazon’s platform is often insufficient to stand out in the crowd.

eCommerce 117

eCommerce eCommerce Platforms Mobile Consumer 117

Groove

JANUARY 19, 2022

As the demand for frictionless shopping increases and consumer shopping habits constantly change, merchants must optimize their stores to accommodate shoppers at each stage of the eCommerce customer journey. The majority of today’s consumers are bombarded with marketing emails from a multitude of brands.

eCommerce 370

eCommerce Merchant Services Customer Payment Services 370

Kissmetrics

DECEMBER 9, 2020

Machine learning is on the verge of transforming the marketing sector. What’s more, these companies are using machine learning to get ahead of competitors by tackling some of marketing’s toughest challenges, such as personalization, instant customer support, and big data. Marketers should sit up and take notice.

Improvements 313

Improvements Marketing Toys Consumer 313

Optimizely

FEBRUARY 19, 2021

You walk out to your mailbox either excited to receive a package or maybe an acceptance letter to your school of choice, or you’re anxiety-riddled because you’re expecting a bunch of bills or, (gasp!) If you think about it, direct mail marketing has never really gone away. What consumer demands does it still meet?

Marketing 195

Marketing Social Media Shipping Costs Consumer 195

Kissmetrics

APRIL 20, 2021

What are the advantages of the buy online, pick up in-store strategy, and how can retailers deliver? Here’s how the process works: Customers place the order: Shoppers purchase goods online through the retailer’s mobile app or website. Once packages are ready for pickup, shoppers can receive a notification through SMS or email.

eCommerce 282

eCommerce Shipping Multi-channel Mobile 282

Omnisend

MAY 3, 2023

Reading Time: 11 minutes Are you looking for an effective way to reach out to your target audience and promote your brand? Look no further than email marketing campaigns. In this post: What is an email marketing campaign? Verified Omnisend review from G2 Get Omnisend What is an email marketing campaign?

Marketing 147

Marketing Download White Paper Recommendation 147

Retail TouchPoints

NOVEMBER 18, 2020

The COVID-19 pandemic changed consumer behavior patterns seemingly overnight. But while catering to the new needs and wants of today’s COVID-era consumer, businesses would do well to remember the adage: “Don’t throw the baby out with the bathwater.” Just how can they do that?

Customer Retention 249

Customer Retention Information Customer Loyalty Mobile 249

Smile.io

APRIL 30, 2024

Customer engagement is a crucial aspect of any successful marketing strategy.   But how do you boost customer engagement ? It can be a game-changer for businesses also looking to improve their marketing ROI and increase customer retention rates. It helps build long-lasting customer relationships and boosts brand loyalty. 

Customer 71

Customer Shopping Carts Shipping Costs Subscription 71

Kissmetrics

SEPTEMBER 17, 2021

Here’s the thing though, by automating your Instagram, you can deliver great content, and also spend less time doing it. Over the last three of four months, I have been using a few of the features in MobileMonkey (you can do it with a free account) to automate my Instagram marketing and the results have been great.

Social Media 359

Social Media Marketing Customer Loyalty Other 359

Omnisend

JUNE 28, 2021

71% of consumers feel frustrated when their shopping experience is impersonal. Moreso, 74% of customers feel frustrated when website content is not personalized, and a whopping 91% of consumers say they’re more likely to shop with brands that provide relevant offers and recommendations. Benefits of Personalization in Ecommerce.

Customer Loyalty 151

Customer Loyalty eCommerce Customer Recommendation 151

Ecommerce Platforms

OCTOBER 11, 2021

Videos make sense for aspiring online entrepreneurs: it's easy to launch a website to sell them; all you need is a topic you're passionate about; most people can learn how to produce a high-quality video to post for sale. In this article, we'll explore the most important best practices to follow when learning how to sell videos online.

Payment Services 210

Payment Services Payments Subscription Beauty and Health 210

Kissmetrics

NOVEMBER 25, 2020

You’re experiencing it every day, from marketing and communication to fulfillment and shipping, not to mention all the follow-up. Sometimes it can feel like you’re doing so many little things just to keep the business going, so you don’t have time to focus on the big picture, taking your business to the next level. The list goes on.

eCommerce 336

eCommerce Shipping Costs Live Chat Shopify 336

Retail TouchPoints

MAY 26, 2021

At this point, if you’re not using content personalization to engage your customers, your brand is in the minority. What could have been seen as ‘intrusive’ just a few years ago is not just the norm today — consumers expect personalization. Let’s Talk Facts: Personalized Videos Benefit your Marketing Strategies.

B2B 172

B2B Events Recommendation Marketing 172

Kissmetrics

DECEMBER 14, 2020

How do you get them to click your Facebook ads? More importantly, how do you get them to buy your product or sign up for your email list? Many marketers who have tried Facebook ads, especially in their early days, decided that Facebook advertising doesn’t work. How Do Facebook Ads Work?

Magazine 354

Magazine Consumer Electronics Marketing Customer 354

ESW

JANUARY 16, 2024

But they can also leverage the returns process to build loyalty, collect first-party data and increase upsells. The Scale of the Problem Brands are dealing with unprecedented numbers of returns. Retail Returns Statistics To better deal with the January returns surge, it is essential to understand what consumers are returning and why.

Gifts 78

Gifts Consumer Electronics Clothing Information 78

Kissmetrics

APRIL 7, 2021

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Plus, they guarantee your paid ads can generate leads every day with minimal effort on your part.

PPC 203

PPC Shipping Costs Reference Beauty and Health 203

Optimizely

JULY 19, 2018

How many times have we held our breath, just hoping it wasn’t one of the numerous fake codes floating around on popular third-party couponing sites? How many times have we held our breath, just hoping it wasn’t one of the numerous fake codes floating around on popular third-party couponing sites? . Click To Tweet.

eCommerce 333

eCommerce Shipping Costs Customer Loyalty Shipping 333

FastSpring

JANUARY 26, 2024

With years of experience at managing customer success (CS), Jake Dipple knows how important it is to foster collaboration between businesses and their customers. How CS impacts your ARR, product value, and marketing. And much more! And much more! Jump to highlights. Support is an important part of that,” he says.

Customer 156

Customer Payment Services Payments Other 156

GetElastic

AUGUST 30, 2019

Whether you’re new or not, boosting your ecommerce sales rate will be beneficial. However, businesses go through highs and lows. If you are looking for new techniques and ways to boost your revenue, you are in the right place. Here are three solid ways that will work for your ecommerce business.

eCommerce 122

eCommerce Live Chat Social Media Consumer 122

Omnisend

JANUARY 8, 2024

Instead, you can build customer retention by nurturing solid relationships through: Excellent customer service Personalized interactions Attractive incentives In this article, we’ll look at effective strategies you can use to drive more repeat purchases for your business. Start free today See pricing What is a repeat customer?

Customer 88

Customer Customer Retention Social Media X-cart 88

Talkoot

OCTOBER 5, 2023

10 tips to prepare your product content for BFCM Lizzie Davey Writer Black Friday online sales passed $40 billion in 2022 and there’s more to come this year. Steep living costs and rising inflation mean consumers are more eager than ever to hunt down a decent deal or two.

Shipping Costs 78

Shipping Costs Demo Books Shipping 78

Retail TouchPoints

FEBRUARY 18, 2021

And as COVID-19 volatility continues to put retailers and consumers in a frustrating holding pattern, more retail brands are turning to appointments to minimize store traffic and keep social distancing guidelines in place. consumer health concerns still loom, according to survey data from Shopkick.

Retail 291

Retail Beauty and Health Books Omnichannel 291

Ecommerce Platforms

APRIL 19, 2023

Introduced by Shopify in 2020, the email app provides ecommerce business owners with a straightforward and streamlined way to connect with consumers through branded and transactional marketing emails. With this app, there’s no need to purchase any additional software to run your email campaigns. What is Shopify Email?

Shopify 104

Shopify Merchant Services POS eCommerce Platforms 104

Omnisend

JANUARY 10, 2024

Reading Time: 8 minutes So, you’ve successfully built a robust emailing list for your growing business? Instead, you have to nurture them throughout your relationship with them through a lifecycle email marketing approach. Use Omnisend’s powerful email and SMS marketing to drive your campaign for free.

Marketing 88

Marketing Customer Retention Social Media Customer Loyalty 88

Kissmetrics

JULY 7, 2017

In the past, marketing to consumers based on things like how many pages they visited on a site were rudimentary at best. Behavioral marketing has changed all of that. But what should you know about it, and how do you get started? What is Behavioral Marketing? Examples of Behavioral Marketing.

Consumer 260

Consumer Marketing X-cart Shipping Costs 260

Smile.io

MAY 15, 2024

. - There are many scaling strategies for commerce brands—laying the foundation for growth, enhancing operational efficiency, expanding market reach, focusing on customer loyalty, and adding programs like Smile.io can scale your brand by reducing customer acquisition costs, enhancing customer loyalty, and increasing repeat purchases. 

Payment Services 46

Payment Services Merchant Services eCommerce Payments 46

BigCommerce

MARCH 15, 2018

As consumers gained immediate access to brand and product information, business sales cycles were thrown off. Suddenly, earning customers wasn’t just about putting your number in the Yellow Pages or driving to a new city and taking potential customers out for drinks. Outbound marketing is falling more and more by the wayside.

B2B 344

B2B eCommerce BigCommerce Payment Services 344

lateshipment

NOVEMBER 26, 2023

It covers impulse buyers — who make unplanned purchases motivated by emotional triggers such as peer pressure or “FOMO” from the holiday trends, gift givers — who are purchasing products for others, early bird or last-minute shoppers, and shoppers of different demographics (age, gender, spend threshold, etc).

Shipping Costs 130

Shipping Costs eCommerce Order Fulfillment Shipping 130

Omnisend

APRIL 25, 2021

She found the perfect gift, and the product met her expectations. As an ecommerce marketer, you can’t always rely on customers like Sue to keep your online store top of mind. Cross-selling by offering complementary products is a great way to do just that. The Difference Between Upselling and Cross-Selling.

Shipping Costs 78

Shipping Costs Retail Recommendation Gifts 78

Optimizely

JULY 31, 2018

Do a quick Google search and you’ll be flooded with plenty of cringe-inducing shows from “experts” with shoddy production values and even shoddier advice. It’s more than just providing a good listening experience for your audience. You and Yours. What makes the best ecommerce podcasts stand out? eCommerceFuel. Shopify Masters.

eCommerce 223

eCommerce Shopify SEO Customer Retention 223

ChannelSale

DECEMBER 4, 2023

Sales Conversion Rate Since it demonstrates how well your website converts visitors into consumers, the sales conversion rate must be a key performance indicator in any e-commerce plan. Monitoring this KPI can enhance the consumer experience, product presentation, and website layout.

eCommerce 59

eCommerce Shipping Costs Customer Retention eCommerce Marketing 59

RTP blog

JUNE 17, 2019

By Anand Janefalkar, UJET As consumer values and priorities are shifting towards a more multichannel and digital experience, we are watching the retail industry evolve right before our eyes. However, whether you’re online, in a store, or in an app, simply having a great product and a competitive price is no longer enough.

Customer 150

Customer Retail Mobile Multichannel 150

Retail TouchPoints

OCTOBER 20, 2020

How long will it take to administer a vaccine once it’s approved? How will the election affect the country’s mood and its economy? How many other retailers will go bankrupt — and will one of them be mine? And to answer that question, we’ve developed a term called C-Commerce (consumer commerce).”.

Merchant Services 149

Merchant Services BigCommerce Clothing eCommerce 149