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How Retailers Can Bring Creativity and Originality Back to Private Label Products

Retail TouchPoints

Twenty years ago, retailers aiming to launch new store brands to fend off the negative associations created by the “generics era” would say to their design agencies, “Get this as close to the national brand target as you possibly can.” But other grocers and retailers are not Target. Anything less would be a missed opportunity.

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HBC Splits Saks OFF 5TH Into Online and In-Store Businesses — a Path Other Brands May Follow

Retail TouchPoints

The department store retailer took a similar route by dividing Saks Fifth Avenue into distinct ecommerce and brick-and-mortar companies — a move that could become a trend among apparel and specialty retailers. Marketing and merchandising for both businesses will be led by Saks OFF 5TH.

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These 40 Entrepreneurs Swear by These Marketing & Growth Strategies

BigCommerce

If you are in a market category that has active searches, pay to get seen and fight for conversions. Email marketing keeps our customers engaged and informed as to new products, deals and sales. If you can create something truly worth talking about, it’s easier to market it. PPC & organic are a winning combo.

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Retail Marketers Want What Email Offers

Liveintent

What’s a Retail Marketer to Do? Facebook (which also owns Instagram and WhatsApp) earlier this year warned that it would let users opt out of data collection from other apps and websites, which in turn will hinder marketers’ ability to use the data for targeting. Marketers know who they’re talking to.

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U.S. Apparel Resale to Double in Next Five Years, Fueled by Retailers and Brands

Retail TouchPoints

Now, both consumers and the retailers that serve them are quite willingly jumping on the resale bandwagon, driving an already hot sector toward even further growth. Retailers and Brands Take the Baton. Because of this, secondhand is expected to increase its “share of closet” more than any other sector over the next 10 years.

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2018 Trends and Predictions for Digital Marketing

Jumpshot

So we wanted to make some predictions about what will have the biggest impact in 2018 and how digital marketers can take advantage of them. How can digital marketers for e-commerce companies take advantage of this trend? Prediction 2: Specialty Sites Double Down on Niche Products and Categories. For example, 6.6%

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What is Inventory Turnover in Retail? (Formulas, Benchmarks, Examples)

Retalon

For retailers, inventory turnover is a critical efficiency and profitability metric. Improving turnover allows retailers to increase sales without increasing inventory investment. Inventory Turnover Benchmarks by Industry As mentioned previously, average inventory turnover can vary significantly across different retail sectors.